Putting the Public Back in Public Relations

Putting the Public Back in Public Relations PDF

Author: Brian Solis

Publisher: FT Press

Published: 2009-02-19

Total Pages: 463

ISBN-13: 0137011261

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Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR

Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR PDF

Author: Iliyana Stareva

Publisher: Anchor Academic Publishing (aap_verlag)

Published: 2014-02-01

Total Pages: 126

ISBN-13: 3954896788

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Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR using social media in their professional and private lives. It is therefore especially useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else who is interested in learning more about social media's impact on PR.

Social Media for Strategic Communication

Social Media for Strategic Communication PDF

Author: Karen Freberg

Publisher: SAGE Publications

Published: 2018-07-13

Total Pages: 334

ISBN-13: 1506387098

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"At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world." —Gina Baleria, San Francisco State University Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. Visit the author’s blog at http://karenfreberg.com/blog/ to get tips for teaching the course, industry related news, & more! The free, open-access Student Study site at study.sagepub.com/freberg features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in at study.sagepub.com/freberg for additional resources!

Public Relations As Relationship Management

Public Relations As Relationship Management PDF

Author: Eyun-Jung Ki

Publisher: Routledge

Published: 2015-04-24

Total Pages: 394

ISBN-13: 1317516346

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The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

ICEMSS 2018

ICEMSS 2018 PDF

Author: Poppy Febriana

Publisher: European Alliance for Innovation

Published: 2019-03-01

Total Pages: 491

ISBN-13: 163190700X

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"New media and development of gender roles: law, social, and economic perspective.” This theme was raised as an effort to observe the development of new technology that has greatly affected people’s lives. Formerly to seek information, people can get it through conventional radio media, newspapers and television. But now only use the smartphone we can get very much information that can be obtained by accessing the online media portal or sharing and socializing through social media. For decades it has been stated that the media has the power to shape public opinion. Media not only can form a “worldview” of society, but also able to create awareness and individual belief in reality; a reality that has been defined by the media. Media has a powerful and direct effect to the audience (market). Including how then the media formed an opinion in the community about gender roles through the content provided by the new media. Of course it will be interesting to study media related to the law, social, and economic perspective.

Social Media Theory and Communications Practice

Social Media Theory and Communications Practice PDF

Author: Whitney Lehmann

Publisher: Taylor & Francis

Published: 2023-07-31

Total Pages: 220

ISBN-13: 1000900630

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Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.

Public Relations Theory III

Public Relations Theory III PDF

Author: Carl H. Botan

Publisher: Taylor & Francis

Published: 2023-02-22

Total Pages: 534

ISBN-13: 1000830853

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This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

The Public Relations Handbook

The Public Relations Handbook PDF

Author: Alison Theaker

Publisher: Routledge

Published: 2013-03

Total Pages: 505

ISBN-13: 1136643753

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The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management.

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