Public Relations: Strategies and Tactics, Global Edition

Public Relations: Strategies and Tactics, Global Edition PDF

Author: Dennis L. Wilcox

Publisher: Pearson Higher Ed

Published: 2015-01-16

Total Pages: 625

ISBN-13: 1292066261

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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Public Relations

Public Relations PDF

Author: Dennis L. Wilcox

Publisher:

Published: 2009

Total Pages: 0

ISBN-13: 9780205626229

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Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.

Public Relations Strategies and Tactics

Public Relations Strategies and Tactics PDF

Author: Dennis L. Wilcox

Publisher: Pearson Higher Ed

Published: 2013-03-18

Total Pages: 625

ISBN-13: 020589724X

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Public Relations

Public Relations PDF

Author: Dennis L. Wilcox

Publisher: Pearson

Published: 2015-10-07

Total Pages: 433

ISBN-13: 0134003659

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Public Relations

Public Relations PDF

Author: Dennis L. Wilcox

Publisher:

Published: 2014

Total Pages: 0

ISBN-13: 9780205960644

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Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.

Pitch, Tweet, or Engage on the Street

Pitch, Tweet, or Engage on the Street PDF

Author: Kara Alaimo

Publisher: Routledge

Published: 2020-12-29

Total Pages: 444

ISBN-13: 0429583753

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The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

Public Relations

Public Relations PDF

Author: Dennis L. Wilcox

Publisher: Allyn & Bacon

Published: 2010-06

Total Pages:

ISBN-13: 9780205626144

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Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's "Public Relations: Strategies and Tactics "offers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have made "Public Relations: Strategies and Tactics" such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current, "Public Relations: Strategies and Tactics, Ninth Edition" helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. "Public Relations: Strategies and Tactics "combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

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