Public Relations: Strategies And Tactics, 9/E
Author: Wilcox
Publisher: Pearson Education India
Published: 2009-09
Total Pages: 648
ISBN-13: 9788131727430
DOWNLOAD EBOOK →Author: Wilcox
Publisher: Pearson Education India
Published: 2009-09
Total Pages: 648
ISBN-13: 9788131727430
DOWNLOAD EBOOK →Author: Dennis L. Wilcox
Publisher: Addison-Wesley Longman
Published: 2009
Total Pages: 0
ISBN-13: 9780205581481
DOWNLOAD EBOOK →"Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media."--Publisher's website.
Author: Dennis L. Wilcox
Publisher:
Published: 2012-07
Total Pages: 696
ISBN-13: 9780205031740
DOWNLOAD EBOOK →Author: Dennis L. Wilcox
Publisher: Allyn & Bacon
Published: 2010-06
Total Pages:
ISBN-13: 9780205626144
DOWNLOAD EBOOK →Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's "Public Relations: Strategies and Tactics "offers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have made "Public Relations: Strategies and Tactics" such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current, "Public Relations: Strategies and Tactics, Ninth Edition" helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. "Public Relations: Strategies and Tactics "combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.
Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
Published: 2015-03-19
Total Pages: 625
ISBN-13: 013380934X
DOWNLOAD EBOOK →Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --
Author: Dennis L. Wilcox
Publisher:
Published: 2014
Total Pages: 480
ISBN-13: 9781269266505
DOWNLOAD EBOOK →Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
Published: 2015-01-16
Total Pages: 625
ISBN-13: 1292066261
DOWNLOAD EBOOK →Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Dennis L Wilcox
Publisher:
Published: 2008-02-06
Total Pages:
ISBN-13: 9780205627431
DOWNLOAD EBOOK →Author: Dennis Wilcox
Publisher: Pearson
Published: 2023-01-31
Total Pages: 0
ISBN-13: 9780137847778
DOWNLOAD EBOOK →Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
Published: 2013-03-18
Total Pages: 625
ISBN-13: 020589724X
DOWNLOAD EBOOK →This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.