Public Relations

Public Relations PDF

Author: Dennis L. Wilcox

Publisher:

Published: 2014

Total Pages: 0

ISBN-13: 9780205960644

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Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.

Public Relations Strategies and Tactics

Public Relations Strategies and Tactics PDF

Author: Dennis L. Wilcox

Publisher: Pearson Higher Ed

Published: 2013-03-18

Total Pages: 625

ISBN-13: 020589724X

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Public Relations

Public Relations PDF

Author: Dennis L. Wilcox

Publisher:

Published: 2009

Total Pages: 0

ISBN-13: 9780205626229

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Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.

Public Relations

Public Relations PDF

Author: Dennis L. Wilcox

Publisher: Pearson

Published: 2015-10-07

Total Pages: 433

ISBN-13: 0134003659

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

THINK Public Relations

THINK Public Relations PDF

Author: Dennis L. Wilcox

Publisher: Pearson Higher Ed

Published: 2013-03-18

Total Pages: 417

ISBN-13: 0205912745

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-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.

Public Relations: Strategies and Tactics, Global Edition

Public Relations: Strategies and Tactics, Global Edition PDF

Author: Dennis L. Wilcox

Publisher: Pearson Higher Ed

Published: 2015-01-16

Total Pages: 625

ISBN-13: 1292066261

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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Public Relations: Strategies and Tactics

Public Relations: Strategies and Tactics PDF

Author: Ezekiel Chapman

Publisher: Willford Press

Published: 2021-11-16

Total Pages: 225

ISBN-13: 9781682859889

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Public relation is the strategic management of information between an organization and public. It is the way by which businesses, government agencies, or nonprofit organizations communicate with media and public. It uses topics of public interest and news. The main aim of public relations is to provide specific information to the partners, public, investor, etc. It persuades them to maintain a favorable view about the organization's leadership, its political decisions and products. It maintains relationship and communicates with an organization's target audience, media and other opinion leaders, through media. Examples include newsletters, press releases and public appearances. Litigation public relations manages the communication process during the course of adjudicatory processing. This book elucidates the concepts and innovative models around prospective developments with respect to public relations. Different approaches, evaluations and methodologies on public relations have been included in it. This book is a complete source of knowledge on the present status of this important field.

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