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Author: Albert E. Kudrle
Publisher: Wiley
Published: 1995-07-06
Total Pages: 0
ISBN-13: 9780471039778
DOWNLOAD EBOOK →The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.
Author: Dennis E. Deuschl
Publisher: Routledge
Published: 2006
Total Pages: 197
ISBN-13: 0750679115
DOWNLOAD EBOOK →Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.
Author: Abraham Pizam
Publisher: Routledge
Published: 2012-06-25
Total Pages: 733
ISBN-13: 113643903X
DOWNLOAD EBOOK →* 25% updated with significant revisions and 20 new entries ensuring that students have the most up-to-date Hospitality Management information on the market * An academically credible source of core information written by experts from around the world to help students clarify basic concepts and ensure their understanding is correct * User friendly and accessible so that students can quickly and easily locate the information that they require
Author: Robert D. Reid
Publisher: John Wiley and Sons
Published: 2009-02-09
Total Pages: 673
ISBN-13: 0470088583
DOWNLOAD EBOOK →Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Author: Melis Ceylan
Publisher: GRIN Verlag
Published: 2008-02-18
Total Pages: 19
ISBN-13: 363800693X
DOWNLOAD EBOOK →Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: MA, Bournemouth University, course: Public Relations Management, language: English, abstract: INTRODUCTION As a result of globalization, the borders between the countries have started to disappear. The transportation became much more easier compared to the last century, even the last decade. There are many airplanes going to the other end of the world every single day (Business Week, 2005). Moreover, after the foundation of European Union, the permission of free flow of people between the member states; in other words, after the elimination of the borders, people do not prefer to go to their summer houses anymore, but to other countries in their spare times. All of these lead to the growth of the tourism sector. In today’s world, there are many kinds of tourism including; business and conference tourism, cultural and historical tourism, sex tourism, health tourism, spa, sports and adventure tourism, event tourism, and space tourism (L’Etang, Falkheimer, Lugo, 2007). In order to attract consumers to various choices in this highly competitive market, there are many marketing and management tools that shall be taken into consideration. The most important of these tools is public relations which play a role in constructing images of locations, activities and identities (Morgan and Pritchard, 2001) which will be discussed further. Public relations’ role is not only attracting visitors but also to keep them happy after they arrive (Wilcox, Ault, Agee and Cameron, 2000). Its primary purpose is to: “...effectively support other sales and marketing activities attempting to build up a positive image of a company and its products and services” (Roberts, 1993: 132). Furthermore, another role of public relations is to save money for the organisation by building relations with public that “constrain or enhance the ability of the organisation to meet its mission” (Grunig, cited in Deuschl, 2006).
Author: Scott McCabe
Publisher: Routledge
Published: 2010-08-31
Total Pages: 322
ISBN-13: 113643741X
DOWNLOAD EBOOK →The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Author: Sangeeta Waldron
Publisher: Business Expert Press
Published: 2019-07-31
Total Pages: 180
ISBN-13: 1949991652
DOWNLOAD EBOOK →The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
Author: Abraham Pizam
Publisher: Routledge
Published: 2005
Total Pages: 709
ISBN-13: 0750659963
DOWNLOAD EBOOK →The International Encyclopedia of Hospitality Management covers all of the relevant issues in the field of hospitality management from A (À la carte) to Z (Zoning codes).
Author: Eli Sampson
Publisher: Scientific e-Resources
Published: 2018-10-15
Total Pages: 344
ISBN-13: 1839472812
DOWNLOAD EBOOK →Hospitality management is the study of the hospitality industry. The hospitality industry is vast and very diverse. Any time people travel, stay in a hotel, eat out, go to the movies, and engage in similar activities, they are patronizing establishments in the hospitality industry. The management of such establishments is very challenging, as managers need to be flexible enough to anticipate and meet a wide variety of needs. Hotel Management, as the term suggests, is focused on managing all aspects related to the functioning of a hotel. From the time a guest arrives at a hotel to the time he checks out, the responsibility of all activities during the guest's stay in the hotel forms part of Hotel Management. Hospitality management graduates are highly employable, applying their skills to careers in events, hotel and conference management, sales and business development and forestry and fishing management. Hospitality management means 'managing' an event, or when referring to managing a hotel, it would mean managing all the different departments and members of staff so that the paying guests feel welcomed and enjoy their stay. It is important that these people know that you are warm and friendly, so that they would probably return to the venue again in the future. This book has been developed as an attempt to provide some literature on vast growing hotel industry. This text will help immensely those who are desirous of joining the industry to equip themselves with a career in front office, housekeeping, food production, food and beverage service and tourism.
