Radio Programming: Tactics and Strategy

Radio Programming: Tactics and Strategy PDF

Author: Eric Norberg

Publisher: CRC Press

Published: 1996-05-07

Total Pages: 206

ISBN-13: 1136026908

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A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Broadcast/cable Programming

Broadcast/cable Programming PDF

Author: Susan Tyler Eastman

Publisher:

Published: 1993

Total Pages: 616

ISBN-13:

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This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.

Programming for TV, Radio & The Internet

Programming for TV, Radio & The Internet PDF

Author: Lynne Gross

Publisher: CRC Press

Published: 2012-11-12

Total Pages: 345

ISBN-13: 1136068864

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Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

Contemporary Radio Programming Strategies

Contemporary Radio Programming Strategies PDF

Author: David T. MacFarland

Publisher: Routledge

Published: 2016-10-14

Total Pages: 225

ISBN-13: 1315443511

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This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’

Radio Programming Tactics and Strategies

Radio Programming Tactics and Strategies PDF

Author: Eric G. Norbert

Publisher: Taylor & Francis

Published: 2018-05-04

Total Pages: 51

ISBN-13: 113602297X

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First published in 2002. This volume provides a practical handbook for the would-be and already installed radio Program Director. It seeks to convey the underlying fundamentals upon which all successful programming is based. Understanding how the listener relates to what he or she hears on the radio, and what it takes to shape and direct those perceptions, this book also lends itself to college-level broadcast courses and professional level curriculums.

Public Broadcasting in America

Public Broadcasting in America PDF

Author: L. R. Ickes

Publisher: Nova Publishers

Published: 2006

Total Pages: 100

ISBN-13: 9781594546495

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The Corporation for Public Broadcasting (CPB) was created out of the Public Broadcasting Act of 1967 (P.L. 90-129). The CPB was intended to provide a funding mechanism for individual public broadcasting stations, but not subject these stations to political influence or favouritism. Therefore, the CPB receives an annual appropriation, and then uses this money, in addition to foundation, corporate, individual memberships, and other funding sources, to provide grants to individual public television and radio broadcast entities. The Public Broadcasting System (PBS), National Public Radio (NPR), and Public Radio International (PRI) do not receive any direct appropriations from CPB; all of the appropriated money goes directly to member stations of these organisations. The number of radio and television public broadcasting stations supported by the CPB increased from 270 in 1969 to approximately 1,100 as of August 2003, of which 356 are television stations. Public broadcasting stations are mostly run by universities, non-profit community associations, and state government agencies. Public broadcasting is regarded as a public service. To serve most Americans, public television reaches approximately 99% of the population and public radio, 91%. With regard to programming, the public broadcasting system observes the principle of local autonomy. That is, public broadcasting stations make decisions independently of the CPB as to what programming will be available to their viewing or listening audience as well as on their programming schedule. The CPB serves as an umbrella organisation for public television and radio Broadcasting. The CPB's principal function is to receive and distribute government contributions (or federal appropriations) to fund national programs and to support qualified member radio and television stations based on legislatively mandated formulas. The bulk of these funds are to provide Community Service Grants (or CSGs) to member stations that have matching funds. By law, the CPB is authorised to exercise minimum control of "program content or other activities" of local member stations. The CPB is prohibited from owning or operating any of the primary facilities used in broadcasting. In addition, it may not produce, disseminate, or schedule programs. This new book presents the issues dealing with this 'hot' topic.

The Disinformation Age

The Disinformation Age PDF

Author: W. Lance Bennett

Publisher: Cambridge University Press

Published: 2020-10-15

Total Pages: 323

ISBN-13: 1108843050

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This book shows how disinformation spread by partisan organizations and media platforms undermines institutional legitimacy on which authoritative information depends.