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Public Media Management for the Twenty-First Century

Author: Michał Głowacki

Publisher: Routledge

Published: 2013-10-15

Total Pages: 336

ISBN-13: 1135138397

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

The Twenty-First-Century Media Industry

Author: John Allen Hendricks

Publisher: Lexington Books

Published: 2010-06-22

Total Pages: 311

ISBN-13: 0739140051

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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

The 21st Century Public Manager

Author: Zeger van der Wal

Publisher: Red Globe Press

Published: 2017-03-31

Total Pages: 0

ISBN-13: 1137507438

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Truly global in scope and ambition, The 21st Century Public Manager addresses key trends, challenges and opportunities facing public managers across contexts and regimes. This accessible and timely textbook aims to inspire students of public management in rethinking their roles, skills and values as they enter a VUCA world - one characterized by volatility, uncertainty, complexity and ambiguity. Grounded in the latest empirical evidence, but translated to the operating environment of the 21st century public manager, it looks beyond Western settings and perspectives to serve the global market of programs and schools in public management, public administration and public policy. Insightful and comprehensive, this book makes for the perfect introduction for students interested in the theories, practices and functions of public management. -- from back cover.

The Collaborative Public Manager

Author: Rosemary O'Leary

Publisher: Georgetown University Press

Published: 2009-01-15

Total Pages: 336

ISBN-13: 1589015843

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Today’s public managers not only have to function as leaders within their agencies, they must also establish and coordinate multi-organizational networks of other public agencies, private contractors, and the public. This important transformation has been the subject of an explosion of research in recent years. The Collaborative Public Manager brings together original contributions by some of today’s top public management and public policy scholars who address cutting-edge issues that affect government managers worldwide. State-of-the-art empirical research reveals why and how public managers collaborate and how they motivate others to do the same. Examining tough issues such as organizational design and performance, resource sharing, and contracting, the contributors draw lessons from real-life situations as they provide tools to meet the challenges of managing conflict within interorganizational, interpersonal networks. This book pushes scholars, students, and professionals to rethink what they know about collaborative public management—and to strive harder to achieve its full potential.

Public Broadcasting for the 21st Century

Author: Marc Raboy

Publisher: Indiana University Press

Published: 1996

Total Pages: 324

ISBN-13: 9781860200069

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This study examines the situation of public broadcasting worldwide, in a number of different contexts, from a variety of thematic perspectives. The result is a global report on the question of public service broadcasting

The Problem of the Media

Author: Robert D. McChesney

Publisher: NYU Press

Published: 2004-03-01

Total Pages: 368

ISBN-13: 1583671064

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The symptoms of the crisis of the U.S. media are well-known—a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney's new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement. Moving consistently from critique to action, the book explores the political economy of the media, illuminating its major flashpoints and controversies by locating them in the political economy of U.S. capitalism. It deals with issues such as the declining quality of journalism, the question of bias, the weakness of the public broadcasting sector, and the limits and possibilities of antitrust legislation in regulating the media. It points out the ways in which the existing media system has become a threat to democracy, and shows how it could be made to serve the interests of the majority. McChesney's Rich Media, Poor Democracy was hailed as a pioneering analysis of the way in which media had come to serve the interests of corporate profit rather than public enlightenment and debate. Bill Moyers commented, "If Thomas Paine were around, he would have written this book." The Problem of the Media is certain to be a landmark in media studies, a vital resource for media activism, and essential reading for concerned scholars and citizens everywhere.

Social Marketing in the 21st Century

Author: Alan R. Andreasen

Publisher: SAGE

Published: 2006

Total Pages: 284

ISBN-13: 9781412916349

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This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Public Participation for 21st Century Democracy

Author: Tina Nabatchi

Publisher: John Wiley & Sons

Published: 2015-04-30

Total Pages: 368

ISBN-13: 1118688538

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A comprehensive text on the theory and practice of public participation Written by two leaders in the field, Public Participation for 21st Century Democracy explores the theory and practice of public participation in decision-making and problem-solving. It examines how public participation developed over time to include myriad thick, thin, and conventional opportunities, occurring in both face-to-face meetings and online settings. The book explores the use of participation in various arenas, including education, health, land use, and state and federal government. It offers a practical framework for thinking about how to engage citizens effectively, and clear explanations of participation scenarios, tactics, and designs. Finally, the book provides a sensible approach for reshaping our participation infrastructure to meet the needs of public officials and citizens. The book is filled with illustrative examples of innovative participatory activities, and numerous sources for more information. This important text puts the spotlight on the need for long-term, cross-sector, participation planning, and provides guidance for leaders, citizens, activists, and others who are determined to improve the ways that participation and democracy function. Public Participation for 21st Century Democracy: Helps students and practitioners understand the history, theory, and practice of public participation Contains a wealth of case studies that explore the application of public participation in different settings Covers vital issues such as education, health, land use, and state and federal government Has accompanying instructor resources, such as PowerPoint slides, discussion questions, sample assignments, case studies and research from www.participedia.net, and classroom activities.