eBook PDF Download Digital Library
Author:
Publisher: WIPO
Published: 2018-06
Total Pages: 0
ISBN-13: 9789280529241
DOWNLOAD EBOOK →知识产权可以成为土著人民和当地社区（IPLC）的有力工具。使用得当，它可以帮助宣传产品和服务，防止传统知识和文化被盗用。本简明指南通过大量已对知识产权进行最充分利用的土著人民和当地社区的实例，阐释了如何实现前述目的。
Author: Jing Wang
Publisher: Harvard University Press
Published: 2010-04-10
Total Pages: 436
ISBN-13: 9780674044821
DOWNLOAD EBOOK →One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author: Michael Meyer
Publisher: Bloomsbury Publishing USA
Published: 2010-07-23
Total Pages: 385
ISBN-13: 0802779123
DOWNLOAD EBOOK →Journalist Michael Meyer has spent his adult life in China, first in a small village as a Peace Corps volunteer, the last decade in Beijing--where he has witnessed the extraordinary transformation the country has experienced in that time. For the past two years he has been completely immersed in the ancient city, living on one of its famed hutong in a century-old courtyard home he shares with several families, teaching English at a local elementary school--while all around him "progress" closes in as the neighborhood is methodically destroyed to make way for high-rise buildings, shopping malls, and other symbols of modern, urban life. The city, he shows, has been demolished many times before; however, he writes, "the epitaph for Beijing will read: born 1280, died 2008...what emperors, warlords, Japanese invaders, and Communist planners couldn't eradicate, the market economy can." The Last Days of Old Beijing tells the story of this historic city from the inside out-through the eyes of those whose lives are in the balance: the Widow who takes care of Meyer; his students and fellow teachers, the first-ever description of what goes on in a Chinese public school; the local historian who rallies against the government. The tension of preservation vs. modernization--the question of what, in an ancient civilization, counts as heritage, and what happens when a billion people want to live the way Americans do--suffuse Meyer's story.
Author: Rene Grousset
Publisher:
Published: 2013-10
Total Pages: 512
ISBN-13: 9781258847661
DOWNLOAD EBOOK →This is a new release of the original 1961 edition.
Author: W. Zhiyan
Publisher: Springer
Published: 2013-10-08
Total Pages: 187
ISBN-13: 1137276355
DOWNLOAD EBOOK →From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author: Justin O'Connor
Publisher: Intellect (UK)
Published: 2021-01-15
Total Pages: 320
ISBN-13: 9781789383218
DOWNLOAD EBOOK →Red Creative is an exploration of China's cultural economy over the last twenty years, particularly through the lens of its creative hub of Shanghai. The research presented here raises questions about the nature of contemporary 'creative' capitalism and the universal claims of Western modernity, offering new ways of thinking about cultural policy in China. Taking a long-term historical perspective, Justin O'Connor and Xin Gu analyze the ongoing development of China's cultural industries, examining the institutions, regulations, interests, and markets that underpin the Chinese cultural economy and the strategic position of Shanghai within it. Further, the authors explore cultural policy reforms in post-colonial China and articulate Shanghai's significance in paving China's path to modernity and entry to global capitalism. In-depth and illuminating, Red Creative carefully situates China's contemporary cultural economy in its larger global and historical context, revealing the limits of Western thought in understanding Chinese history, culture, and society.
Author: Guobin Xu
Publisher: Springer
Published: 2018-03-28
Total Pages: 251
ISBN-13: 9811081565
DOWNLOAD EBOOK →Promoting cultural understanding in a globalized world, this text is a key tool for students interested in understanding the fundamentals of Chinese culture. Written by a team of experts in their fields, it offers a comprehensive and detailed introduction to Chinese culture and addresses the fundamentals of Chinese cultural and social development. It notably considers Chinese traditional culture, medicine, arts and crafts, folk customs, rituals and etiquette, and is a key read for scholars and students in Chinese Culture, History and Language.
Author: Rene Grousset
Publisher:
Published: 2009-07
Total Pages: 514
ISBN-13: 9781104852085
DOWNLOAD EBOOK →This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
Author: Lingliang Zeng
Publisher: Springer Nature
Published: 2020-10-30
Total Pages: 664
ISBN-13: 9811586578
DOWNLOAD EBOOK →This book discusses selected frontier and hot theoretical and practical issues of international law in the 21st century and in the process of China's peaceful development strategy, such as interactions between harmonious world, international law and China s peaceful development; close connections of China rule of law with international rule of law; issues of international law resulted from the war of Former Yugoslavia, establishment of ICC, DPRK nuclear test, Iraq War, Independence of Crimea; features of WTO rule of law and its challenges as well as legal and practical disputes between China and other members in the WTO; recent tendency of regional trade agreements and characteristics of Chinese practices in this aspect; legal issues in relations between China and the European Union with a view of the framework of China–EU Comprehensive Strategic Partnership.
Author:
Publisher: DEStech Publications, Inc
Published: 2014-02-11
Total Pages: 1017
ISBN-13: 1605951617
DOWNLOAD EBOOK →This conference promises to be both informative and stimulating with a wonderful program. Delegates will have a wide range of sessions to choose from and will have a difficult to choose which session to attend. The program consists of invited session, technical workshop and discussions covering a wide range of topics in social science including communication, culture, economics, education, finance, law, management, politics, psychology and society. This rich program provides all attendees with the opportunities to meet and interact with one another. We hope that your experience with SSEP2014 is a fruitful and long lasting one.
