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Promotion Management
Author: Dewan & Sudarshan
Publisher: Discovery Publishing House
Published: 1996
Total Pages: 354
ISBN-13: 9788171413645
DOWNLOAD EBOOK →Contents: Promotion Introduction, Sales Promotion, Multinational Sales Management and Foreign Sales Promotion, Promotion and Distribution Strategy, The Market Target and Promotion Appeal, Promotion and the Communication Process, Promotion Objectives, Promotion and Marketing, International Channels of Distribution, The Role of Promotion in the Future.
Integrated Brand Promotion Management
Author: John H. Murphy
Publisher:
Published: 2019-09-30
Total Pages: 602
ISBN-13: 9781524992835
DOWNLOAD EBOOK →Advertising and Promotion Management
Author: Raghubir Dayal
Publisher: Mittal Publications
Published: 1996
Total Pages: 342
ISBN-13: 9788170996422
DOWNLOAD EBOOK →Advertising Communications and Promotion Management
Author: John R. Rossiter
Publisher:
Published: 1998
Total Pages: 640
ISBN-13: 9780071155144
DOWNLOAD EBOOK →This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Sport Promotion and Sales Management
Author: Richard L. Irwin
Publisher: Human Kinetics
Published: 2008
Total Pages: 356
ISBN-13: 9780736064774
DOWNLOAD EBOOK →This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
The Peter Principle
Author: Dr. Laurence J. Peter
Publisher: Harper Collins
Published: 2014-04-01
Total Pages: 138
ISBN-13: 0062359495
DOWNLOAD EBOOK →The classic #1 New York Times bestseller that answers the age-old question Why is incompetence so maddeningly rampant and so vexingly triumphant? The Peter Principle, the eponymous law Dr. Laurence J. Peter coined, explains that everyone in a hierarchy—from the office intern to the CEO, from the low-level civil servant to a nation’s president—will inevitably rise to his or her level of incompetence. Dr. Peter explains why incompetence is at the root of everything we endeavor to do—why schools bestow ignorance, why governments condone anarchy, why courts dispense injustice, why prosperity causes unhappiness, and why utopian plans never generate utopias. With the wit of Mark Twain, the psychological acuity of Sigmund Freud, and the theoretical impact of Isaac Newton, Dr. Laurence J. Peter and Raymond Hull’s The Peter Principle brilliantly explains how incompetence and its accompanying symptoms, syndromes, and remedies define the world and the work we do in it.
Sales Promotion Management
Basics Fashion Management 02: Fashion Promotion
Author: Gwyneth Moore
Publisher: A&C Black
Published: 2012-11-01
Total Pages: 186
ISBN-13: 2940411875
DOWNLOAD EBOOK →Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
The Realities of Management Promotion
Author: Marian N. Ruderman
Publisher:
Published: 1994
Total Pages: 68
ISBN-13:
DOWNLOAD EBOOK →Promotions are among the most significant rewards a manager can receive. They are also important events for an organization. Yet little is known about what goes into the actual promotion decision. This report documents a study of how the promotion decisions of senior-level employees in three Fortune 500 companies were actually made. A clearer picture is gained through interviews with those involved in the process and through access to performance appraisals and succession-planning documents.
