Product and Brand Management
Author: U.C. Mathur
Publisher: Excel Books India
Published: 2010-07
Total Pages: 556
ISBN-13: 9788174465498
DOWNLOAD EBOOK →Author: U.C. Mathur
Publisher: Excel Books India
Published: 2010-07
Total Pages: 556
ISBN-13: 9788174465498
DOWNLOAD EBOOK →Author: Philip Kotler
Publisher: Springer Science & Business Media
Published: 2006-09-22
Total Pages: 368
ISBN-13: 3540447296
DOWNLOAD EBOOK →This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Author: Gary L. Lilien
Publisher:
Published: 2003
Total Pages: 78
ISBN-13:
DOWNLOAD EBOOK →Learning good table manners has never been this much fun! "Chocolate mousse!" says greedy Goose. "Don't just grab it," says angry Rabbit. Good manners are not on the menu at this meal. Duck won't eat his carrots. Moth's eating the cloth, and Sheep would rather sleep than wash the dishes. Thank goodness some of the animals know how to behave. Children's favorite foods and animals are combined in delicious rhyming phrases, making this story of the funniest dinner party ever perfect to read aloud.
Author: Jean-Noël Kapferer
Publisher: Simon and Schuster
Published: 1994
Total Pages: 360
ISBN-13: 0029170451
DOWNLOAD EBOOK →"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Author: Talaya Waller
Publisher: Springer Nature
Published: 2020-04-15
Total Pages: 170
ISBN-13: 3030437442
DOWNLOAD EBOOK →This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Author: Priyaranjan Sengupta
Publisher:
Published: 2009-01-01
Total Pages: 272
ISBN-13: 9788190730211
DOWNLOAD EBOOK →Author: Elliott Bryan
Publisher: IdeaPress Publishing
Published: 2019-06-19
Total Pages:
ISBN-13: 9781940858784
DOWNLOAD EBOOK →This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Author:
Publisher: Emerald Group Publishing
Published: 2015-05-05
Total Pages: 344
ISBN-13: 1784419311
DOWNLOAD EBOOK →Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.
Author: Alexander Chernev
Publisher:
Published: 2020-02-15
Total Pages: 266
ISBN-13: 9781936572632
DOWNLOAD EBOOK →Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.
Author: Alice M. Tybout
Publisher: John Wiley & Sons
Published: 2011-01-07
Total Pages: 413
ISBN-13: 111804603X
DOWNLOAD EBOOK →The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.