-PDF Download- Proceedings Of The 1995 World Marketing Congress EBOOK

Proceedings of the 1995 World Marketing Congress

Author: K. Grant

Publisher: Springer

Published: 2016-10-29

Total Pages: 0

ISBN-13: 9783319386928

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1995 World Marketing Congress

Author: K. Grant

Publisher: Springer

Published: 2015-06-29

Total Pages: 554

ISBN-13: 3319173111

DOWNLOAD EBOOK →

Proceedings of the Seventh Bi-annual World Marketing Congress, Melbourne, Australia, July 6-1-, [i.e. 6-10] 1995

Author: Ken Grant

Publisher:

Published: 1995

Total Pages:

ISBN-13:

DOWNLOAD EBOOK →

Proceedings of the 1997 World Marketing Congress

Author: Samsinar MD Sidin

Publisher: Springer

Published: 2015-06-25

Total Pages: 655

ISBN-13: 3319173200

DOWNLOAD EBOOK →

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Author: Roger Gomes

Publisher: Springer

Published: 2015-01-23

Total Pages: 361

ISBN-13: 3319131478

DOWNLOAD EBOOK →

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1996 Multicultural Marketing Conference

Author: Pravat K. Choudhury

Publisher: Springer

Published: 2015-05-19

Total Pages: 389

ISBN-13: 3319173952

DOWNLOAD EBOOK →

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1993 World Marketing Congress

Author: M. Joseph Sirgy

Publisher: Springer

Published: 2015-06-20

Total Pages: 675

ISBN-13: 3319173235

DOWNLOAD EBOOK →

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1998 Multicultural Marketing Conference

Author: Jean-Charles Chebat

Publisher: Springer

Published: 2015-05-19

Total Pages: 538

ISBN-13: 3319173839

DOWNLOAD EBOOK →

This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Intergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunities

Author: Puaschunder, Julia Margarete

Publisher: IGI Global

Published: 2019-04-15

Total Pages: 243

ISBN-13: 1522580042

DOWNLOAD EBOOK →

Intergenerational equity constraints herald a call for intergenerational equity – the fairness to provide an at least as favorable standard of living as enjoyed today. While grounded in evolution, intergenerational fairness has not been attributed as a natural behavioral law – a human-imbued drive bound by human fallibility. A rounded ethical decision-making anomalies frame to test the applicability of the bounded ethicality paradigm in intergenerational concerns is missing. Behavioral socio-economics shows potential to improve human intergenerational conscientiousness on financial social responsibility and environmental ethicality is underexplored. Intergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunities is an essential reference source that promotes the idea of intergenerational equity in the corporate world as an alternative means to coordinating the common good and imbuing economic stability beyond a purely governmental approach. Featuring research on topics such as financial development, organizational culture, and behavioral economics, this research is ideally intended for executives, policy planners, managers, researchers, and students.

Handbook of Research on Contemporary Approaches in Management and Organizational Strategy

Author: Do?ru, Ça?lar

Publisher: IGI Global

Published: 2018-11-23

Total Pages: 645

ISBN-13: 1522563024

DOWNLOAD EBOOK →

The importance of effective use of resources within a business is paramount to the success of the business. This includes the effective use of employees as well as efficient strategies for the direction of those employees and resources. A managers ability to adapt and utilize contemporary approaches for maximizing both individuals and organizational knowledge is essential. The Handbook of Research on Contemporary Approaches in Management and Organizational Strategy is a pivotal reference source that provides vital research on the application of contemporary management strategies. While highlighting topics such as e-business, leadership styles, and organizational behavior, this publication explores strategies for the achievement of organizational goals, as well as the methods of effective resource allocation. This book is ideally designed for academicians, students, managers, specialists, and consultants seeking current research on strategies for the management of people and knowledge within an organization.