Problems in Marketing

Problems in Marketing PDF

Author: Luiz Moutinho

Publisher: SAGE

Published: 2007-12-12

Total Pages: 337

ISBN-13: 1849202621

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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Some problems of retail assortment management

Some problems of retail assortment management PDF

Author: A. Nikishin

Publisher: Litres

Published: 2022-01-29

Total Pages: 27

ISBN-13: 5042191534

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Modern development of trade involves new approaches to compiling product ranges. The entire tutorial book describes the basic approaches to compiling assortments, as well as topics like digital goods, the role of the Internet, trademarks, particularly of compiling product range in e-commerce.

Retailing in the 21st Century

Retailing in the 21st Century PDF

Author: Manfred Krafft

Publisher: Springer Science & Business Media

Published: 2009-12-17

Total Pages: 458

ISBN-13: 3540720030

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With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

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