Author: Roger A. Kerin
Publisher: Allyn & Bacon
Published: 1987
Total Pages: 760
ISBN-13:
DOWNLOAD EBOOK →Author: Luiz Moutinho
Publisher: SAGE
Published: 2007-12-12
Total Pages: 337
ISBN-13: 1849202621
DOWNLOAD EBOOK →Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Author: Steven H. Star
Publisher: McGraw-Hill Companies
Published: 1977
Total Pages: 872
ISBN-13:
DOWNLOAD EBOOK →Author: Bernard Jaworski
Publisher: Emerald Group Publishing
Published: 2020-08-03
Total Pages: 285
ISBN-13: 183982686X
DOWNLOAD EBOOK →Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Author: Ann-Marie Kennedy
Publisher: Routledge
Published: 2019-07-15
Total Pages: 255
ISBN-13: 0429839294
DOWNLOAD EBOOK →Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.
Author: Roger A. Kerin
Publisher:
Published: 2001
Total Pages: 760
ISBN-13:
DOWNLOAD EBOOK →Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.
Author: Roger A. Kerin
Publisher: Prentice Hall
Published: 2007
Total Pages: 744
ISBN-13:
DOWNLOAD EBOOK →This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
Author: Roger A. Kerin
Publisher:
Published: 2004
Total Pages: 696
ISBN-13: 9780536389282
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