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Principles of Marketing
Author: Gary M. Armstrong
Publisher:
Published: 2018
Total Pages:
ISBN-13: 9781488620102
DOWNLOAD EBOOK →An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Principles of Marketing
Author: John F. Tanner, Jr.
Publisher: Ingram
Published:
Total Pages:
ISBN-13: 9781936126293
DOWNLOAD EBOOK →Principles and Practice of Marketing
Author: Jim Blythe
Publisher: SAGE
Published: 2013-11-05
Total Pages: 1174
ISBN-13: 1446297500
DOWNLOAD EBOOK →When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
Principles of Service Marketing and Management
Author: Christopher H. Lovelock
Publisher:
Published: 1999
Total Pages: 414
ISBN-13: 9780130968418
DOWNLOAD EBOOK →This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.
Principles of Marketing
Author: Philip Kotler
Publisher: Pearson Education
Published: 2008
Total Pages: 1060
ISBN-13: 9780273711568
DOWNLOAD EBOOK →The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.
Principles of Marketing
Author: Jaden Thompson
Publisher:
Published: 2017-04-07
Total Pages: 325
ISBN-13: 9781635490022
DOWNLOAD EBOOK →Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.
Principles of Marketing (Aus)
Author: Kotler/Adam/Denize/Armstrong
Publisher:
Published: 2008-08-28
Total Pages: 627
ISBN-13: 9781442500419
DOWNLOAD EBOOK →Any marketing student should have knowledge of this great version of Kotler's classic Principles of Marketing book.' Even Lanseng, Norges Landbrukshogskole, NorwayClassic and authoritative, Principles of Marketing, Fourth European Edition remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject. Top gurus in their field, the team brings to this new edition great features and content, which include: rich topical examples and applications, which explain the major decisions marketing managers face; completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce; enhanced full colour adverts, tables and figures that highlight key ideas and marketing strategies. 'Principles of Marketing provides an excellent all-round introduction to the subject.' - Deborah Anderson, Kingston University, UK. A comprehensive Companion Website contains a wealth of teaching material for instructors and learning materials for students.; Completely updated, this site boasts great additions, such as more case studies, more multiple choice questions, and sample answers to the questions from the Marketing in Practice DVD. 'Comprehensive and authoritative, but a pleasure to read - an uncommon combination ' - Sveinn Eldon, Arcada Polytechnic, Finland. Philip Kotler is S. C. Johnson and Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University. Veronica Wong is Professor of Marketing and Head of the Marketing Group at Aston Business School. John Saunders is Professor of Marketing, Head of Aston Business School and Pro-Vice Chancellor of Aston University. Gary Armstrong is Professor and Chair of Marketing in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Principles of Marketing
Author: Philip Kotler
Publisher: Pearson UK
Published: 2019
Total Pages: 1628
ISBN-13: 1292269618
DOWNLOAD EBOOK →Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Principles of Marketing
Author: Philip Kotler
Publisher:
Published: 2004
Total Pages: 661
ISBN-13: 9780131018617
DOWNLOAD EBOOK →For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.
