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Contemporary Issues in Marketing
Author: Ayantunji Gbadamosi
Publisher: SAGE
Published: 2019-09-02
Total Pages: 626
ISBN-13: 1526485400
DOWNLOAD EBOOK →As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
MODERN MARKETING
Author: D. CHANDRA BOSE
Publisher: PHI Learning Pvt. Ltd.
Published: 2010-01-08
Total Pages: 321
ISBN-13: 8120339452
DOWNLOAD EBOOK →Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Principles of Contemporary Marketing
Author: David L. Kurtz
Publisher: Thomson South-Western
Published: 2011
Total Pages: 662
ISBN-13: 9780538481779
DOWNLOAD EBOOK →PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition remains in a class by itself.
Contemporary Marketing
Author: Louis E. Boone
Publisher: Harcourt Brace College Publishers
Published: 1992
Total Pages: 708
ISBN-13: 9780030744341
DOWNLOAD EBOOK →Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Contemporary Marketing
Author: David L. Kurtz
Publisher:
Published: 2011
Total Pages: 604
ISBN-13: 9780495987826
DOWNLOAD EBOOK →Principles of Services Marketing
Author: Adrian Palmer
Publisher:
Published: 2011
Total Pages: 0
ISBN-13: 9780077129514
DOWNLOAD EBOOK →Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition.... *Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction. *More on social networking sites and mobile internet *Focus on how the credit crunch impacts services marketing *Emphasis on ecological issues and their implications for marketing services
Principles of Marketing
Author: Philip Kotler
Publisher: Pearson
Published: 2020-11-11
Total Pages: 0
ISBN-13: 9780136708582
DOWNLOAD EBOOK →Principles and Practice of Marketing
Author: David Jobber
Publisher:
Published: 2007
Total Pages: 1022
ISBN-13: 9780077114152
DOWNLOAD EBOOK →This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
Contemporary Marketing
Author: Louis Boone
Publisher: Cengage Learning
Published: 2007-01-03
Total Pages: 787
ISBN-13: 0324536380
DOWNLOAD EBOOK →Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
