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Power Up Your Profits

Author: Troy Waugh

Publisher: John Wiley & Sons

Published: 2005-01-21

Total Pages: 370

ISBN-13: 0471703583

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

Power Your Profits

Author: Susie Carder

Publisher: Simon and Schuster

Published: 2020-09-22

Total Pages: 336

ISBN-13: 1982137703

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Discover how to create “success in all aspects of life and business” (Lisa Nichols, New York Times bestselling author) with this comprehensive, bulletproof plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method™. In the United States, most small business owners struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder—entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell—has developed the ultimate formula for incredible success. But she didn’t create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up. Today, she takes what she learned during that difficult time and shares her radical business strategies that have helped countless entrepreneurs and small business owners increase their revenues by more than 3,000%. As the creator of the Predictable Success Method™, Carder has a proven, twenty-year track record that includes building two $10 million companies herself, which she later sold. Filled with clear-eyed and practical advice, Power Your Profits teaches you how to run your daily operations, understand your finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. And now, she’s sharing her hard-won wisdom—worth $5,000 an hour in coaching fees—with you.

Power Your Profits

Author: Susie Carder

Publisher: Atria Books

Published: 2020-09-22

Total Pages: 336

ISBN-13: 1982137681

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“The book I wish I had when I was struggling to figure out how to take my business to the next level. Follow Susie’s strategies and power up your success!” —JJ Virgin, founder of Mindshare Collaborative and New York Times bestselling author A comprehensive, bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method™. In the United States, most people who own small businesses struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder—entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell—has developed the ultimate formula for incredible success. But she didn’t create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up. Today, she takes what she learned during that difficult time and shares her radical business strategies that have helped countless entrepreneurs and small business owners increase their revenues by more than 3,000%. As the creator of the Predictable Success Method™, Carder has a proven, twenty-year track record that includes building two $10 million companies herself, which she later sold. Filled with clear-eyed and practical advice, Power Your Profits teaches you how to run your daily operations, understand your finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. And now, she’s sharing her hard-won wisdom—worth $5,000 an hour in coaching fees—with you.

Power Up Your Profits

Author: Andrew Wood

Publisher:

Published: 2011-04-01

Total Pages: 384

ISBN-13: 9781890777128

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Grow

Author: Jim Stengel

Publisher: Crown Currency

Published: 2011-12-27

Total Pages: 338

ISBN-13: 0307720373

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Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

Purpose and Profit

Author: George Serafeim

Publisher: HarperCollins Leadership

Published: 2022-08-09

Total Pages: 225

ISBN-13: 1400230365

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Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.

Power, Pleasure, and Profit

Author: David Wootton

Publisher: Harvard University Press

Published: 2018-10-08

Total Pages: 368

ISBN-13: 0674989902

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David Wootton guides us through four centuries of Western thought to show how new ideas about politics, ethics, and economics stepped into a gap opened up by religious conflict and the Scientific Revolution. As ideas about godliness and Aristotelian virtue faded, theories about the rational pursuit of power, pleasure, and profit moved to the fore.

Power Up for Profits

Author: Kathleen Gage

Publisher:

Published: 2013-06

Total Pages: 300

ISBN-13: 9780989235709

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Millions of women are launching online businesses. Power Up for Profits is the first book written exclusively for women who want to leverage the power of the Internet to reach a global audience and build a successful business with integrity, heart, and massive success. Kathleen Gage has been actively marketing on the Internet since 1994, building a multiple six figure business and a stellar reputation for honesty, outstanding content, and success. She's taught thousands her internet marketing methods in seminars and trainings. For the first time, Gage's signature tips and techniques are organized into one easy to read book. Filled with step-by-step instructions, entertaining stories, and the heart centered business acumen women crave, Power Up for Profits includes state of the art information on blogging and social media website creation and traffic generation joint ventures and affiliate partnerships packaging information in products and services marketing strategy specifically for women entrepreneurs If you relish the thought of how the Internet can help you share your message with the world, create a profitable business, and enjoy the freedom of entrepreneurship, Power Up for Profits is the book for you. "Kathleen Gage clearly understands two things: Power and Profit. While this book allows you to use your passions and creativity to find a wealthy path in business it doesn't allow you to get bogged down in the BS of "how." It's clear. It's step by step. AND it's funny and compassionate. This is a must read for any woman ready to build a business (with lots of profits)." Suzanne Evans - Suzanne Evans Coaching "Follow these simple steps and become the successful, prosperous, and happy business owner you are meant to be!" Janet Bray Attwood - New York Times Bestselling Author - The Passion Test "Simply enlightening...gives you a step-by-step process to create a great big beautiful impact for your clients... and in your bank account, too. Read it!" Dr. Joe Vitale - Bestselling author - Hypnotic Writing "Power Up for Profits! is the perfect blend needed to create a successful online business. Follow Kathleen's advice and watch your profits soar." Peggy McColl - New York Times Bestselling Author - Dynamic Destinies Inc. "For the first time, a book outlines in simple, easy-to-understand, and usable terms, the most powerful yet overlooked combination of true spiritual principles and sound marketing strategies." Eva Gregory - Leading Edge Coaching & Training "Looking for no-fluff marketing training? You found it in this gem of a book! Kathleen's practical steps make it simple to market and grow a business that is a perfect - and profitable - expression of YOU!" Kendall SummerHawk - International Association of Women in Coaching

The Power of Co-Creation

Author: Venkat Ramaswamy

Publisher: Simon and Schuster

Published: 2010-10-05

Total Pages: 290

ISBN-13: 1439181063

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Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.