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Pop Culture Yoga

Author: Kristen C. Blinne

Publisher: Rowman & Littlefield

Published: 2020-01-23

Total Pages: 330

ISBN-13: 1498584381

Pop Culture Yoga: A Communication Remix was born out of a series of questions about the paradoxical nature of yoga: How do individuals and groups define yoga? What does it mean to “practice yoga,” and what does this practice involve? What are some of the most important principles, guidelines, or philosophical tenets of yoga that shape people’s definitions and practices? Who has the power and authority to define yoga? What are the limits, if any, of shared definitions of yoga? Kristen C. Blinne explores the myriad ways “yoga” is communicatively constructed and defined in and through popular culture in the United States. In doing so, Blinne offers insight into the many identity work processes in play in the construction of yoga categories, illuminating how individuals’ and groups’ words and actions represent practices of claiming—part of a complex communicative process centered around membership categorization—based on a range of authenticity discourses. Employing popular culture writing styles, Blinne ultimately contends that the majority of yoga styles practiced in the United States are remixes that can be classified as pop culture yoga, a distinct way of understanding this complex phenomenon.

Selling Yoga

Author: Andrea R. Jain

Publisher: Oxford University Press, USA

Published: 2015

Total Pages: 265

ISBN-13: 019939024X

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Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissed--that it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.

Defining Pop Culture Yoga

Author: Kristen C. BLINNE

Publisher: Communication Perspectives in

Published: 2020-01-15

Total Pages: 372

ISBN-13: 9781498584371

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This book offers insight into the many identity work processes in play in the construction of yoga categories, inviting readers to consider pop culture yoga, a distinct way of understanding this complex phenomenon.

Peace Love Yoga

Author: Andrea R. Jain

Publisher: Oxford University Press, USA

Published: 2020

Total Pages: 225

ISBN-13: 0190888628

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"In Peace Love Yoga, Jain analyses growing spiritual industries and their coherence with neoliberal capitalism. "Personal growth," "self-care," and "transformation" are just some of the generative tropes in the narrative of these industries. Jain illuminates the power dynamics underlying what she calls neoliberal spirituality, illustrating how spiritual commodities are rooted in concerns about deviancy, not only in the form of low productivity but also forms of social deviancy. Jain, however, does not just offer one more voice bemoaning the commodification of spirituality as a numbing device through which consumers ignore the problems of neoliberal capitalism or as the corruption or loss of "authentic" religious forms. Instead, she asks what we should make of subversive spiritual discourses that call on adherents to think beyond the individual and even out into the environment, claims to counter the problems of unbridled capitalism with charitable giving or "conscious capitalism," challenges to the imperialism behind the appropriation and commodification of products from yoga to mindfulness, calls for women's empowerment, and efforts to greenwash commodities, making them more environmentally "friendly" or "sustainable." Rather than a mode through which consumers ignore, escape, or are numbed to the problems of neoliberal capitalism, many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge those problems and, in fact, subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is contained"--

Religion and Popular Culture in America, Third Edition

Author: Bruce David Forbes

Publisher: Univ of California Press

Published: 2017-03-01

Total Pages: 464

ISBN-13: 0520965221

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The connection between popular culture and religion is an enduring part of American life. With seventy-five percent new content, the third edition of this multifaceted and popular collection has been revised and updated throughout to provide greater religious diversity in its topics and address critical developments in the study of religion and popular culture. Ideal for classroom use, this expanded volume gives increased attention to the implications of digital culture and the increasingly interactive quality of popular culture provides a framework to help students understand and appreciate the work in diverse fields, methods, and perspectives contains an updated introduction, discussion questions, and other instructional tools

Embrace Yoga's Roots

Author: Susanna Barkataki

Publisher:

Published: 2020-11-02

Total Pages: 290

ISBN-13: 9781734318111

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Embrace Yoga's Roots: Courageous Ways to Deepen Your Yoga Practice explores the yogic traditions of the past, bringing them alive today, and preserving them for the future by examining what separates us, reflecting on our part, taking action for equity, and moving toward liberation together. The teaching format of this book offers tools, resources, and a framework for deep personal inquiry as readers explore: Separation: How colonization, cultural appropriation, and oppression results in trauma for yogis and separation from yoga traditions. Reflection: Understanding the causes of separation and our individual roles either supporting separation (knowingly or not) versus creating unity and equity in yoga. Reconnection: Exploring specific and concrete skills and solutions for living and practicing yoga as unity. Liberation: Integrate a more honorable and ethical practice in your life supporting personal growth by following the ancient teachings.

The Business Casual Yogi

Author: Vish Chatterji

Publisher: Simon and Schuster

Published: 2019-10-15

Total Pages: 223

ISBN-13: 168383870X

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Learn how to drive success and balance through adopting the principles of the world’s oldest and most successful fitness regime: Yoga. Yoga has long been embraced by the Western world for its physical, mental, and spiritual benefits—combining lifestyle philosophy and rewarding physical exercise with socio-economic practices for internal and external strength, focus, and calm. As yoga has found a home in mainstream society, its frameworks and techniques are proving increasingly relevant to leadership demands of the modern business world. This practical guidebook provides accessible methods for using yoga and Ayurveda as a means to fully unlock the creativity and leadership potential required to achieve career success, while simultaneously finding inner harmony and overall well-being. The authors—a successful California technology entrepreneur turned executive coach and a world-renowned Himalayan yofa master with a PhD—have created a real-world approach to establishing a lasting balanced lifestyle without the need for any prior yoga experience. In this illuminating book, they leverage their understating of the priorities of the busy modern professional to present a simple and accessible system for changing your life through yoga. Filled with physical and mental exercises, personalized guides for diet and lifestyle, and tools such as meditation and breathing exercises, The Business Casual Yogi has an easy-to-follow framework that will help you attain greater happiness, balance, and success. “An excellent book that makes the ancient wisdom tradition of Yoga accessible to a modern audience.” —Gopi Kallayil, Chief Evangelist, Brand Marketing, Google, and author of The Internet to the Inner-net and The Happy Human “The teachings of The Business Casual Yogi have helped me become a better person and leader. We all know the “what” —that yoga is good for us. For an engineer like me, I needed the “why” and the “how.” This book illustrates that and helps create a roadmap to achieve balance between body, mind and career success.” —Tuhin Halder, Vice President of Finance & Operations, Comcast Corporation “For those professionals looking to take their business and their personal lives to the next level, Vish has provided all the necessary tools and ingredients for your journey. Truly a book that personally inspires through introspection and one you will want to continually refer too.” —Jim Schlager, Principal, Moss Adams Wealth Management

21st Century Yoga

Author: Carol Horton

Publisher:

Published: 2012

Total Pages: 201

ISBN-13: 9780615617602

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Yoga may be rooted in ancient India, but it's morphed into something new in North America today. Precisely what that might be, however, is difficult to say. Yoga is taught everywhere from spas to prisons, and for everything from weight loss to spiritual transcendence. With its chameleon-like ability to adapt equally well to advertising, athletics, and ashrams, contemporary yoga is a fascinating phenomenon that invites investigation. Written by experienced practitioners who are also teachers, therapists, activists, scholars, studio owners, and interfaith ministers, 21st Century Yoga is one of the first books to provide a multi-faceted examination of yoga as it actually exists in the U.S. and Canada today. CONTENTS: Introduction: Yoga and North American Culture - Carol Horton Enlightenment 2.0: The American Yoga Experiment - Julian Walker How Yoga Makes You Pretty: The Beauty Myth, Yoga and Me - Melanie Klein Questioning the "Body Beautiful": Yoga, Commercialism, and Discernment - Poep Sa Frank Jude Boccio Bifurcated Spiritualities: Examining Mind/Body Splits in the North American Yoga and Zen Communities - Nathan Thompson Starved for Connection: Healing Anorexia Through Yoga - Chelsea Roff Yoga and the 12 Steps: Holistic Recovery from Addiction - Tommy Rosen Modern Yoga Will Not Form a Real Culture Until Every Studio Can Also Double as a Soup Kitchen and other observations from the threshold between yoga and activism - Matthew Remski Yoga for War: The Politics of the Divine - Be Scofield Our True Nature is Our Imagination: Yoga and Non-Violence at the Edge of the World - Michael Stone How Yoga Messed With My Mind - Angela Jamison Afterword: The Evolution of Yoga and the Practice of Writing - Roseanne Harvey

The Path of Modern Yoga

Author: Elliott Goldberg

Publisher: Simon and Schuster

Published: 2016-07-18

Total Pages: 512

ISBN-13: 1620555689

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A history of yoga’s transformation from sacred discipline to exercise program to embodied spiritual practice • Identifies the origin of exercise yoga as India’s response to the mania for exercise sweeping the West in the early 20th century • Examines yoga’s transformations through the lives and accomplishments of 11 key figures, including Sri Yogendra, K. V. Iyer, Louise Morgan, Krishnamacharya, Swami Sivananda, Indra Devi, and B. K. S. Iyengar • Draws on more than 10 years of research from rare primary sources and includes 99 illustrations In The Path of Modern Yoga, Elliott Goldberg shows how yoga was transformed from a sacred practice into a health and fitness regime for middle-class Indians in the early 20th century and then gradually transformed over the course of the 20th century into an embodied spiritual practice--a yoga for our times. Drawing on more than 10 years of research from rare primary sources as well as recent scholarship, Goldberg tells the sweeping story of modern yoga through the remarkable lives and accomplishments of 11 key figures: six Indian yogis (Sri Yogendra, Swami Kuvalayananda, S. Sundaram, T. Krishnamacharya, Swami Sivananda, and B. K. S. Iyengar), an Indian bodybuilder (K. V. Iyer), a rajah (Bhavanarao Pant Pratinidhi), an American-born journalist (Louise Morgan), an Indian diplomat (Apa Pant), and a Russian-born yogi trained in India (Indra Devi). The author places their achievements within the context of such Western trends as the physical culture movement, the commodification of exercise, militant nationalism, jazz age popular entertainment, the quest for youth and beauty, and 19th-century New Age religion. In chronicling how the transformation of yoga from sacred discipline to exercise program allowed for the creation of an embodied spiritual practice, Goldberg presents an original, authoritative, provocative, and illuminating interpretation of the history of modern yoga.