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Author: Diana Carole Mutz
Publisher: University of Michigan Press
Published: 1996
Total Pages: 306
ISBN-13: 9780472065554
DOWNLOAD EBOOK →Introduces and defines a new field of research on the way political attitudes are influenced and changed
Author: Michael A. Milburn
Publisher: Thomson Brooks/Cole
Published: 1991
Total Pages: 206
ISBN-13:
DOWNLOAD EBOOK →This book should be of interest to political psychology, attitudes, persuasion, or social cognition, upper-level/graduate courses in psychology, also appropriate for political behaviour and public opinion in departments of political science and the persuasion course in communications.
Author: Alexander Coppock
Publisher: University of Chicago Press
Published: 2023-01-18
Total Pages: 215
ISBN-13: 0226821846
DOWNLOAD EBOOK →A bold re-examination of how political attitudes change in response to information. Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.
Author: Richard M. Perloff
Publisher: Routledge
Published: 2010-05-26
Total Pages: 436
ISBN-13: 1135203938
DOWNLOAD EBOOK →The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
Author: Richard E Petty
Publisher: Routledge
Published: 2018-02-20
Total Pages: 336
ISBN-13: 0429970706
DOWNLOAD EBOOK →This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Author: Richard M. Perloff
Publisher: Taylor & Francis
Published: 2023-06-30
Total Pages: 659
ISBN-13: 1000899926
DOWNLOAD EBOOK →The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.
Author: Elizabeth Suhay
Publisher: Oxford University Press
Published: 2020-04-01
Total Pages: 912
ISBN-13: 0190860839
DOWNLOAD EBOOK →Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.
Author: Bert T. King
Publisher: Elsevier
Published: 2013-09-03
Total Pages: 249
ISBN-13: 1483266230
DOWNLOAD EBOOK →Attitudes, Conflict, and Social Change is based on a symposium on attitudes, social change, and intergroup conflict conducted on the University of Maryland campus. The book focuses on the following interrelated topics and issues: (1) The concepts of "attitude" and "attitude change" as they are used in psychological, sociological, and political science research. (2) How people change their attitudes and behavior in response to technological change and broad social currents as well as to specific persuasive communications delivered via the mass media or within an organization or a small group. (3) The role of attitudes and their modification in social change. (4) The role of attitudes in the genesis, the processes, and the outcomes of intergroup conflict at the level of the organization, at different societal levels, and at the international level. (5) The perplexing problems involved in determining how attitudes and overt behavior relate to each other. (6) Relationships between theories of attitude change and action programs designed to change attitudes in various social, cultural, ethnic, and national groups. (7) Relationships between laboratory experiments and field research involving attitude change. (8) The directions that future attitude research might take in order to be most productive with respect to both theory development and applications.
