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Author: David L. Morgan
Publisher: SAGE
Published: 1998
Total Pages: 164
ISBN-13: 9780761908173
DOWNLOAD EBOOK →Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Author: Richard A. Krueger
Publisher: SAGE
Published: 2000-04-26
Total Pages: 238
ISBN-13: 9780761920717
DOWNLOAD EBOOK →`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author: David L. Morgan
Publisher: SAGE
Published: 1997
Total Pages: 92
ISBN-13: 9780761903437
DOWNLOAD EBOOK →This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.
Author: Edward F. Fern
Publisher: SAGE
Published: 2001-06-25
Total Pages: 268
ISBN-13: 9780761912491
DOWNLOAD EBOOK →Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Author: David L. Morgan
Publisher: SAGE
Published: 1998
Total Pages: 124
ISBN-13: 9780761908180
DOWNLOAD EBOOK →The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Author: Judith Sharken Simon
Publisher: Turner Publishing Company
Published: 1999-01-15
Total Pages: 73
ISBN-13: 1618588915
DOWNLOAD EBOOK →Practical and easy to use, Conducting Successful Focus Groups gives you the practical guidance to do focus groups using little more than staff or volunteer time and the cost of refreshments. In ten easy-to-follow steps, you'll learn how to plan and conduct focus groups and, most importantly, how to put the results into action: 1. Create a focused purpose statement 2. Set up a realistic timeline 3. Decide who and how many participants to invite 4. Generate questions that'll get the information you need 5. Write a focus group script 6. Choose a facilitator 7. Find a location that puts people at ease 8. Run the focus group 9. Put the results into action. Each step is followed by a task statement that sums up what you need to do before moving on. Examples, worksheets, answers to frequently asked questions, and an annotated bibliography make the job even easier. People feel flattered when you ask for their opinions; in fact, most love to tell you what they think. With Conducting Successful Focus Groups, you'll have the tools to use focus groups effectively and make better-informed plans.
Author: David L. Morgan
Publisher: SAGE
Published: 1998
Total Pages: 130
ISBN-13: 9780761908197
DOWNLOAD EBOOK →Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Author: Marc Stickdorn
Publisher: "O'Reilly Media, Inc."
Published: 2018-01-02
Total Pages: 1341
ISBN-13: 1491927135
DOWNLOAD EBOOK →How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Author: Richard A. Krueger
Publisher: SAGE
Published: 1998
Total Pages: 140
ISBN-13: 9780761908210
DOWNLOAD EBOOK →Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
