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Planning and Promoting Events in Health Sciences Libraries

Author: Shalu Gillum

Publisher: Rowman & Littlefield

Published: 2021-04-01

Total Pages: 167

ISBN-13: 1538135914

Library programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. How can librarians reach their unique user groups when those users never have to step foot in the library? Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices presents a simple blueprint for planning and promoting library events and programs written with medical librarians in mind. Whether you work in an academic or hospital setting, this book is full of useful suggestions and tips for taking the stress and confusion out of the library programming and event planning process. Drawing upon the wisdom and experience of health sciences librarians from across the country, this book will: Walk readers through the stages of library programming and promotion Act as a how-to for health sciences librarians looking to create successful outreach events Highlight how other health sciences libraries just like yours have successfully created programs for their users, even those with little to no programming budget Encourage readers to think creatively about their own programming and events Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices will show you that you don’t need a degree in marketing in order to create successful outreach events. Health sciences librarians can take what they already know about their patrons and their own libraries and apply that knowledge to every planning process with the help of the practical strategies found in this guide.

Marketing for Special and Academic Libraries

Author: Valerie S. Gordon

Publisher: Rowman & Littlefield

Published: 2016-03-15

Total Pages: 179

ISBN-13: 1442262710

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Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Great Library Events

Author: Mary Grace Flaherty

Publisher: Rowman & Littlefield

Published: 2021-04-17

Total Pages: 143

ISBN-13: 1538137062

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Libraries and library staff are constantly in the process of expanding and adapting services in order to remain responsive to their varied user communities. As part of this trend, there is an increasing emphasis on providing a wide variety of programs and events; this service expansion has been met with broad enthusiasm by library users everywhere. Great Library Events: From Planning to Promotion to Evaluation, with its holistic approach to program provision, serves as an indispensable companion for anyone responsible for event or program planning in their organization. The guide moves through a program’s lifecycle, beginning with the initial steps of defining an event’s scope, ensuring inclusivity, and constructing measurable objectives. It follows with practical considerations such as finding funding, publicizing, assessing outcomes, reporting, and using data to keep the program cycle going. To support each of these steps, and to help ensure successful initiatives, practical examples, templates, and tools are provided throughout. While this book is aimed at library managers and programming staff, it will be helpful for anyone responsible for event or program planning in their organization, whether they are new to the task or seasoned professionals.

Virtual Services in the Health Sciences Library

Author: Amanda R. Scull

Publisher: Rowman & Littlefield

Published: 2022-05-15

Total Pages: 161

ISBN-13: 1538155443

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Virtual services have been part of health sciences libraries for a long time in various forms, including the provision of reference and research services via email or chat, availability of online instruction, access to electronic materials, and the curation of virtual research guides. But when the COVID-19 pandemic forced many libraries to close their doors and pivot to virtual services almost overnight. Moving all services remote, even for just a short time, did highlight what worked well and what did not. The situation increased visibility of these services and made patrons more aware of what was available, perhaps making them more likely to expect and use those services in the future. In some ways, the pandemic showed us ways in which virtual services could even be better than in person services for providing prompt patron services. The situation increased visibility of existing services, making users more aware of what was available, and revealed gaps and needed improvements in virtual services. In this book copublished by the Medical Library Association, librarians from academic to hospital health sciences libraries, from rural to urban areas, and across a range of service specialties provide blueprints and best practices for building and maintaining sustainable virtual services in health sciences libraries. Each chapter in this volume addresses aspects of providing virtual services in information and access services, reference and instruction, collections, and clinical services written by contributors who have been involved in this work in their own libraries. Whether you are just beginning an implementation, assessing and refining current offerings, or strategizing for sustainability and looking to the future, this book will provide practical advice, tools, and considerations for maximizing user engagement and satisfaction with virtual library services and resources.

Building Health Sciences Library Collections

Author: Megan Inman

Publisher: Rowman & Littlefield

Published: 2023-07-03

Total Pages: 157

ISBN-13: 1538172739

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Collection development is a cornerstone of librarianship; and with the rapid pace that library materials are produced, a thorough knowledge of collection development is more important than ever before. However, with the myriad of choices available, creating a meaningful collection can be a daunting task. Building and maintaining a health sciences library collection can be a challenge, especially in scenarios where there is no dedicated collection services department or collection development librarian. Often in library school curriculum, collection development strategies are discussed, but specific examples of bibliographic sources may not be covered in detail, particularly for health sciences resources. Many collection development books often discuss the creation of policies, budgeting practices, and usability. This book is a comprehensive reference guide for those who will be creating and curating their library health sciences collections. Moving beyond a traditional list of titles, this guide will focus on several formats and areas. It features specific bibliographic information for top resources for a variety of subject areas and in a variety of formats. This book is designed for all librarians, whether new or experienced. Each chapter of this title does a deep dive into an area of health sciences library collection building, as well as covering how to maintain a current collection. This book is designed to provide readers with a resource to lean on in determining the best bets in providing their users with health sciences resources to support curriculum, practice, and other user needs. Readers who are interested in gleaning techniques for maintaining their health sciences library collection will also benefit from this how-to guide as it details the deselection process. Every health sciences librarian, no matter their experience, can benefit from this reference guide.

Accreditation in the Health Sciences

Author: Darell Schmick

Publisher: Rowman & Littlefield

Published: 2023-01-24

Total Pages: 221

ISBN-13: 1538165589

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Accreditation in the Health Sciences: A Definitive Guide for Libraries explores the role of the library in any health sciences organization’s accreditation efforts. This book has been specifically written to address the unique needs of health sciences libraries in supporting an institution's accreditation efforts. The enterprising library professional can treat this title as a manual on how to proactively address the challenges that come with any health sciences related accreditation site visits. The lessons in these chapters will create and build upon valuable opportunities for partnered success between the library and the institution it supports. Library professionals will want to have this guide handy if they need to convey any data to an accrediting agency on behalf of their institution. This book will cover all elements of health sciences libraries and has been written in a way to highlight theories and best practices, rather than specific steps to follow that will easily be outdated with any accrediting body update. In a time when librarians are asked to do more with less, this is especially targeted towards the solo, small team, and/or start up library team to simplify and optimize the accreditation experience. Special chapters discuss strategy to advance the library's story will serve as a way to illustrate value and advocate for a well-resourced library. Finally, this book also can serve as an informational tool to accrediting teams themselves to better understand the myriad ways that library services are meaningfully integrated into the institutions they support. Whether working directly in the library or adjacent to it, Accreditation in the Health Sciences will be an asset for a team invested in accreditation success.

Essential Leadership Skills for Health Sciences Information Professionals

Author: Janet Crum

Publisher: Rowman & Littlefield

Published: 2023-05-15

Total Pages: 197

ISBN-13: 1538168243

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Leadership and Management Skills for Health Information Professionals is intended to provide a quick, readable introduction to key concepts in leadership and management so that a new leader can get up to speed quickly, and experienced leaders can increase, enhance, or refresh their skills.

Combating Online Health Misinformation

Author: Alla Keselman

Publisher: Rowman & Littlefield

Published: 2022-09-10

Total Pages: 247

ISBN-13: 1538162210

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Danger of health misinformation online, long a concern of medical and public health professionals, has come to the forefront of societal concerns during the COVID-19 pandemic. Regardless of their motives, creators and sharers of misinformation promote non-evidence-based health advice and treatment recommendations, and often deny health methods, measures, and approaches that are supported by the best evidence of the time. Unfortunately, many infrastructural, social, and cognitive factors make individuals vulnerable to misinformation. This book aims to assist information and health professionals and educators with all phases of information provision and support, from understanding users’ information needs, to building relationships, to helping users verify and evaluate sources. The book can be used as a textbook in library and information science programs, as well as nursing, communication, journalism, psychology, and informatics programs. The book, written from the e-health literacy perspective, is unique in its nuanced approach to misinformation. It draws on psychology and information science to explain human susceptibility to misinformation and discusses ways to engage with the public deeply and meaningfully, fostering trust and raising health and information literacy. It is organized into three parts. Part I: The Ecology of Online Health Information' overviews the digital health information universe, showing that misinformation is prevalent, dangerous, and difficult to define. Part II: Susceptibility to Misinformation: Literacies as Safeguards addresses factors and competencies that affect individual vulnerability and resilience. Part III: Solutions focuses on education and community engagement initiatives that help the public locate and evaluate health information. Chapters within the three Parts discuss technological innovation and social media as posing novel risks as well as presenting novel solutions to helping the public connect with high quality information and building trusting relationships among the public and information and health professionals.

Assessing Academic Library Performance

Author: Holt Zaugg

Publisher: Rowman & Littlefield

Published: 2021-10-29

Total Pages: 211

ISBN-13: 1538149249

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Assessment is essential to describe a library’s value and to inform decision-making. Using the four key assessment components of design, data collection, data analysis, and dissemination, Assessing Academic Library Performance: A Handbook provides strategies and case studies for performing four different types of assessments: Service assessments for the library’s outward and inward facing services that either help library users or other library employees to help users. These assessments focus on providing and improving how things are done to better serve others. Resources assessments for the physical and virtual resources that the library has in its holdings or to which it provides access. Resources are the reason libraries exist as they help patrons in instructional and research pursuits. Space assessments for physical and online library spaces. These assessments help ensure that spaces meet user needs. Personnel relationship assessments look at how library employees interact with each other. as library professionals. While not for evaluation or advancement purposes, these types of assessments provide information on what library employees can do to improve their relationships with one another. Each section has information on conducting each aspect of libraries followed by three examples to illustrate how assessment is used to support descriptions of library value and to help library employees make decisions that are critical to library improvement.

Finding Your Seat at the Table

Author: Susan M. Harnett

Publisher: Rowman & Littlefield

Published: 2022-02-19

Total Pages: 277

ISBN-13: 1538144565

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Service on Institutional Review Boards (IRB) and Institutional Animal Care and Use Committees (IACUC) is an uncommon activity for librarians. Even librarians who participate in institutional research activities in a supportive capacity or conduct their own original research as scholars themselves and are familiar with the IRB/IACUC research approval process, they may hesitate to participate more fully with these boards. There may be a perception that the work of the IRB and IACUC is too scientifically complex for librarians without an appropriate background. Library administrators may not advocate for librarian inclusion on the board for fear of additional burdens on the librarian’s time; and university administrators might need some convincing of the librarian’s suitability to perform this work. This book provides librarians with foundational knowledge of the IRB and IACUC, describes the work of these important committees, and expands librarians’ conceptualization and knowledge of opportunities to create services and partnerships through participation. The book provides a progressively more comprehensive understanding of the work of these committees. Parts I and II discuss IRB and IACUC, respectively; their history, functions and membership. Part III highlights expanding roles for librarians on IRB and IACUC; and in institutional research activities. A special feature of this section describes the experiences of librarians, in their own words, who work with IRB or IACUC; what they have learned, how they have used their experiences to create partnerships and market library services; and what role they see for libraries and librarians in institutional research.