Pinfluence

Pinfluence PDF

Author: Beth Hayden

Publisher: John Wiley & Sons

Published: 2012-06-08

Total Pages: 214

ISBN-13: 1118414713

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How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

Pinterest for Business

Pinterest for Business PDF

Author: Jess Loren

Publisher: Que Publishing

Published: 2012-08-03

Total Pages: 325

ISBN-13: 0133102386

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The complete guide to profiting from Pinterest! Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”...driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business! LEARN HOW TO: • Make the right first moves after you’ve signed up for Pinterest • Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more • Quickly set up your branded Pinterest business page • Weave a visual statement that attracts users and convinces them to insert their own stories • Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience • Use Pinterest to “show and tell,” and leverage the powerful psychology of images • Create a word-of-mouth Pinterest network that goes viral • Win by “pinning” within Pinterest’s most important categories • Reach “the power behind the pins” • Stand out on a crowded “pinboard” • Use infographics to communicate more information and encourage more repinning • Replace costly conventional advertising with inexpensive Pinterest campaigns • Supercharge your Twitter and Facebook marketing by integrating Pinterest • Understand Pinterest’s etiquette and avoid its pitfalls

Soil Ecotoxicology

Soil Ecotoxicology PDF

Author: Joseph Tarradellas

Publisher: CRC Press

Published: 1996-12-23

Total Pages: 406

ISBN-13: 9781566701341

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Soils are receptacles for a wide range of hazardous chemicals generated by human activities. Whether or not this contamination is deliberate, accurate toxicity assessments are important for health and economic reasons. Soil Ecotoxicology discusses the sources, fate, and transport of hazardous chemicals in soils. The fate (biodegradation and modeling) and the potential impacts of pesticides on soil ecosystems are emphasized, and methodologies for performing toxicity assessments are provided.

Social Media Is Bullshit

Social Media Is Bullshit PDF

Author: B. J. Mendelson

Publisher: St. Martin's Press

Published: 2012-09-04

Total Pages: 239

ISBN-13: 1250017505

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A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Modeling and Data Mining in Blogosphere

Modeling and Data Mining in Blogosphere PDF

Author: Nitin Agarwal

Publisher: Morgan & Claypool Publishers

Published: 2009

Total Pages: 114

ISBN-13: 1598299085

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This book offers a comprehensive overview of the various concepts and research issues about blogs or weblogs. It introduces techniques and approaches, tools and applications, and evaluation methodologies with examples and case studies. Blogs allow people to express their thoughts, voice their opinions, and share their experiences and ideas. Blogs also facilitate interactions among individuals creating a network with unique characteristics. Through the interactions individuals experience a sense of community. We elaborate on approaches that extract communities and cluster blogs based on information of the bloggers. Open standards and low barrier to publication in Blogosphere have transformed information consumers to producers, generating an overwhelming amount of ever-increasing knowledge about the members, their environment and symbiosis. We elaborate on approaches that sift through humongous blog data sources to identify influential and trustworthy bloggers leveraging content and network information. Spam blogs or "splogs" are an increasing concern in Blogosphere and are discussed in detail with the approaches leveraging supervised machine learning algorithms and interaction patterns. We elaborate on data collection procedures, provide resources for blog data repositories, mention various visualization and analysis tools in Blogosphere, and explain conventional and novel evaluation methodologies, to help perform research in the Blogosphere. The book is supported by additional material, including lecture slides as well as the complete set of figures used in the book, and the reader is encouraged to visit the book website for the latest information: http: //tinyurl.com/mcp-agarwal Table of Contents: Modeling Blogosphere / Blog Clustering and Community Discovery / Influence and Trust / Spam Filtering in Blogosphere / Data Collection and Evaluation

Econometrics

Econometrics PDF

Author: Jan Tinbergen

Publisher: Routledge

Published: 2004-03-01

Total Pages: 280

ISBN-13: 1134357109

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Originally published in 1951, this volume reprints the classic work written by one of the leading global econometricians. Econometrics is structured as followed: Part 1 explains the relationship of Econometrics to Economics and Statistics. Part 2 outlines the process of formulating economic hypotheses mathematically and of subjecting them to a statistical test. Part 3 deals with the various component equations of the economic system - the psychic reactions, technical relations and reactions of business life and describes the process of setting up an economic model of the system as a whole. Part 4 llustrates the use of econometric methods for policy purposes.

Present Yourself

Present Yourself PDF

Author: Kit Seeborg

Publisher: "O'Reilly Media, Inc."

Published: 2013-06-05

Total Pages: 330

ISBN-13: 1449342337

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With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience. Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs. Learn the latest trends and technologies for visual communication in business Discover how SlideShare works, and get started with your own account Use SlideShare to plan, execute, and provide follow-up for event presentations Share your wealth of content to promote trust in your company or brand Anticipate a customer’s needs with knowledge-rich content about their market Collaborate with colleagues and conduct online business research Explore how presentations can help you recruit, hire, or get hired

Dynamic Digital Marketing

Dynamic Digital Marketing PDF

Author: Dawn McGruer

Publisher: John Wiley & Sons

Published: 2020-01-21

Total Pages: 440

ISBN-13: 1119635888

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8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

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