Public Speaking

Public Speaking PDF

Author: W. A. Kelly Huff

Publisher: Peter Lang

Published: 2008

Total Pages: 212

ISBN-13: 9781433102592

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Why are you speaking, what is your purpose, your topic? Who comprises your audience and how will they be affected by your message? How will they react? What are supporting materials, where does one find them, and how does one incorporate them into presentations? These questions and more are addressed in this accessible introduction to public speaking. The reader will learn all the tools of giving an effective public presentation, including how to put a speech together, how to choose supporting materials, and strategies for how one should look, sound, and act while delivering a speech. The book addresses different types of speeches and provides suggestions for how to cope with the fear of public speaking - and how to turn that fear to one's advantage. Practical and useful, Public Speaking: A Concise Overview for the Twenty-first Century is a roadmap that helps its readers navigate the challenges of effectively conveying thoughts, ideas, and messages from one person to another.

Television Advertising and Televangelism

Television Advertising and Televangelism PDF

Author: Rosemarie Schmidt

Publisher: John Benjamins Publishing

Published: 1986-01-01

Total Pages: 99

ISBN-13: 9027286299

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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

The Persuasion Handbook

The Persuasion Handbook PDF

Author: James Price Dillard

Publisher: SAGE Publications

Published: 2002-07-23

Total Pages: 897

ISBN-13: 1452261598

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The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.

Persuasion in Practice

Persuasion in Practice PDF

Author: Kathleen Kelley Reardon

Publisher: SAGE

Published: 1991-02-28

Total Pages: 248

ISBN-13: 9780803933170

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What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

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