Marketing

Marketing PDF

Author: Michael John Baker

Publisher: Taylor & Francis

Published: 2001

Total Pages: 730

ISBN-13: 9780415249881

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Business Management and Communication Perspectives in Industry 4.0

Business Management and Communication Perspectives in Industry 4.0 PDF

Author: Özbebek Tunç, Ay?egül

Publisher: IGI Global

Published: 2019-07-26

Total Pages: 337

ISBN-13: 1522594183

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Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.

Strategy

Strategy PDF

Author: David Faulkner

Publisher: Taylor & Francis

Published: 2002

Total Pages: 546

ISBN-13: 9780415251532

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This is the most comprehensive collection to date on all aspects of strategy. The articles selected here discuss key themes, including:* different conceptions of strategy, such as the classical, rational models of Porter, the empirical, emergent emphasis of Mintzberg, and the competence based models of Grant and others * the relationship between strategy and other subjects including economics and organizational studies * scenario planning, networks, strategic groups and knowledge, and other key new developments * the implications of globalization and international management * key strategic decisions including diversification and mergers and acquisitionsWith a new introduction by the editor and an extensive index, this collection is an invaluable reference tool and teaching aid.

Entrepreneurship

Entrepreneurship PDF

Author: Norris F. Krueger

Publisher: Taylor & Francis

Published: 2002

Total Pages: 552

ISBN-13: 9780415158589

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This new collection provides a much needed retrospective view of the key academic work published in this area. The papers here highlight the importance of studying entrepreneurship from a wide range of perspectives, including research that derives from economics, history, sociology, psychology and from different business disciplinary bases such as marketing, finance and strategy. The overall focus in this set is on "entrepreneurial" activity, rather than specifically small or family-owned business and favours research articles over those that deal purely with practice.

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