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Author: Marion E. Gold
Publisher:
Published: 1997-06-01
Total Pages: 88
ISBN-13: 9780941394031
DOWNLOAD EBOOK →A Blueprint For Women Who Are Serious About Their Careers--And Want To Develop An Image For Success Book jacket.
Author: John R. Rossiter
Publisher: Springer Science & Business Media
Published: 1998-07-31
Total Pages: 134
ISBN-13: 9780792382188
DOWNLOAD EBOOK →Provides an advanced approach to media planning as well as coverage of the basics in the discipline. The authors argue that current media planning is too conventional and that reach and frequency must be understood in more complex terms. They introduce using reach patterns in making the reach decision and factoring in effective frequency when making the frequency decision. They also cover carryover, media selection, and implementing and optimizing the media schedule. The included disk contains media planning software designed by Peter Danaher. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Allan Dib
Publisher: Page Two
Published: 2021-01-25
Total Pages: 0
ISBN-13: 1989603688
DOWNLOAD EBOOK →WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: Arrow Print
Publisher:
Published: 2020-12-07
Total Pages: 155
ISBN-13:
DOWNLOAD EBOOK →Have You searched forever for the perfect super cute, social marketing media planner to help organize all your ideas into one place? You found it here. No matter what you sell, will benefit in a positive way by using this planner! If you're a small business owner who is struggling with social media,(because we know that being the owner of any business is stressful), then our comprehensive detailed, and easy to use Social Media Planner is going to make your day! Use this undated ready to fill in with your own features Social Media Guide any year you want to gain more followers and interactions as a social media task tracker, or just simply as a social media plan to step up your social media marketing strategy by organizing your content, providing high value, building a consistent brand, making business goals, acquiring knowledge, planning your ads with a monthly budget planner and more. Working through these options will help you stay on track and keep your focus to keep everything together. Why do you need this planner? Useful and great help in getting organized, and grow your social media influence. Designed for small shop owners in mind works for any type of small business that wants their marketing to succeed! This perfect strategic planner is a vital tool that will help you plan and organize any of your marketing campaigns Allows you to plan out every stage of the social marketing journey, from your business goals, a task tracker, and creating content, to account management. Extra Bonus: What has become so important, a quick reference quick-scroll guide to social media image and video sizes in one place. The most recent image size specifications for different social media networks. This Social Media Planner includes : Brand compass pages Social Media Account Management pages 1-year At-a-Glance Calendar Social Media Task Tracker Social Media Monthly Budget Planner Social Media Business Goals Planner 3 months Social Media Content Planner (Blogging) hashtags and notes pages Order this amazingly easy to use planner TODAY! Select the Add to Cart button to have one Right Now! Book Features: High-quality 100 GSM Acid-free white interior paper 155 pages 8.5x11 Inch Matt water-resistant cover
Author: Jon Steel
Publisher: John Wiley & Sons
Published: 1998-03-13
Total Pages: 330
ISBN-13:
DOWNLOAD EBOOK →Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Author: Roger Baron
Publisher: McGraw Hill Professional
Published: 2010-05-28
Total Pages: 496
ISBN-13: 0071738908
DOWNLOAD EBOOK →The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media—including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
Author: Arrow Print
Publisher:
Published: 2020-12-07
Total Pages: 155
ISBN-13:
DOWNLOAD EBOOK →Have You searched forever for the perfect super cute, social marketing media planner to help organize all your ideas into one place? You found it here. No matter what you sell, will benefit in a positive way by using this planner! If you're a small business owner who is struggling with social media,(because we know that being the owner of any business is stressful), then our comprehensive detailed, and easy to use Social Media Planner is going to make your day! Use this undated ready to fill in with your own features Social Media Guide any year you want to gain more followers and interactions as a social media task tracker, or just simply as a social media plan to step up your social media marketing strategy by organizing your content, providing high value, building a consistent brand, making business goals, acquiring knowledge, planning your ads with a monthly budget planner and more. Working through these options will help you stay on track and keep your focus to keep everything together. Why do you need this planner? Useful and great help in getting organized, and grow your social media influence. Designed for small shop owners in mind works for any type of small business that wants their marketing to succeed! This perfect strategic planner is a vital tool that will help you plan and organize any of your marketing campaigns Allows you to plan out every stage of the social marketing journey, from your business goals, a task tracker, and creating content, to account management. Extra Bonus: What has become so important, a quick reference quick-scroll guide to social media image and video sizes in one place. The most recent image size specifications for different social media networks. This Social Media Planner includes : Brand compass pages Social Media Account Management pages Mind Map pages 1-year At-a-Glance Calendar Social Media Task Tracker Social Media Monthly Budget Planner Social Media Business Goals Planner 3 months Social Media Content Planner (Blogging) Hashtags and notes pages Order this amazingly easy to use planner TODAY! Select the Add to Cart button to have one Right Now! Book Features: High-quality 100 GSM Acid-free white interior paper 155 pages 8.5x11 Inch Matt water-resistant cover
Author: Larry D. Kelley
Publisher: Routledge
Published: 2012
Total Pages: 0
ISBN-13: 9780765626356
DOWNLOAD EBOOK →Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Author: Lindsay K. Wyatt
Publisher: Longman Financial Services Publishing
Published: 1986
Total Pages: 276
ISBN-13:
DOWNLOAD EBOOK →Author: Karen Beamish
Publisher: Routledge
Published: 2007-07-11
Total Pages: 414
ISBN-13: 1136420681
DOWNLOAD EBOOK →Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
