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Author: Per Mollerup
Publisher: Phaidon Press
Published: 1997
Total Pages: 240
ISBN-13: 9780714834481
DOWNLOAD EBOOK →The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.
Author: Per Mollerup
Publisher: MIT Press
Published: 2019-04-23
Total Pages: 219
ISBN-13: 0262039486
DOWNLOAD EBOOK →How some design appears to be something that it is not—by beautifying, amusing, substituting, or deceiving. Pretense design pretends to be something that it is not. Pretense design includes all kinds of designed objects: a pair of glasses that looks like a fashion accessory rather than a medical necessity, a hotel in Las Vegas that simulates a Venetian ambience complete with canals and gondolas, boiler plates that look like steel but are vinyl. In this book, Danish designer Per Mollerup defines and describes a ubiquitous design category that until now has not had a name: designed objects with an intentional discrepancy between surface and substance, between appearance and reality. Pretense design, he shows us, is a type of material rhetoric; it is a way for physical objects to speak persuasively, most often to benefit users but sometimes to deceive them. After explaining the means and the meanings of pretense design, Mollerup describes four pretense design applications, providing a range of examples for each: beautification, amusement, substitution, and deception. Beautification, he explains, includes sunless tanning, high heels, and even sporty accessories for a family car. Amusement includes forms of irrational otherness—columns that don't hold anything up, an old building's façade that hides a new building, a new Chinese town that mimics an old European town. Substitution pretends to be a natural thing: plastic laminate is a substitute for wood, Corian a substitute for marble, and prosthetics substitute for human organs. Deception doesn't just bend the truth; it suspends it. Soldiers wear camouflage to hide; hunters use decoys to attract their prey; malware hides in a harmless program only to wreak havoc on a user's computer. With Pretense Design, Per Mollerup adds a new concept to design thinking.
Author: Per Mollerup
Publisher:
Published: 2006-01-01
Total Pages: 232
ISBN-13: 9780500513019
DOWNLOAD EBOOK →This entertaining book takes a quirky look at the world of flexible objects, those items that fold out for use and then fold back in again to save space. Per Mollerup identifies twelve principles of collapsibility and looks at examples of each in turn, before examining collapsibility in furniture of all kinds, from chairs and tables to sofas and storage.Over 500 illustrations bring together design classics, rare historical material, specially drawn diagrams and up-tothe- minute gadgetry in one absorbing and inspiring album.
Author: Per Mollerup
Publisher: Lars Muller Publishers
Published: 2005
Total Pages: 333
ISBN-13: 9783037780558
DOWNLOAD EBOOK →Riffing on the techie term 'wayfinding', which designers and manufacturers use when talking about the function of signs and signage systems as they are used by the viewer, this book seeks to find a more precise visual language for what sign designers actually do, which is to show the way. Unfortunately, as Mollerup points out, many designers never master the art of wayshowing themselves. For wayshowing relates to wayfinding as writing relates to reading and as talking relates to hearing - The purpose of wayshowing is to facilitate wayfinding. In this accessible but invigorating investigation, Mollerup examines international sign systems and architectural landmarks in detail with his trademark candor and good humor. His analysis is at once pithy, scholarly, and historical.
Author: Courtney Marchese
Publisher: Bloomsbury Publishing
Published: 2021-08-12
Total Pages: 216
ISBN-13: 1350117285
DOWNLOAD EBOOK →This book explores the increasing altruistic impulse of the design community to address some of the world's most difficult problems including social, political, environmental, and global health causes at the local, national, and global scale. Each chapter strategically combines theory and practice to examine how to identify causes and locate accurate data, truth and integrity in information design, the information design/data visualization process, understanding audiences, crafting meaningful narratives, and measuring the impact of a design. A variety of international case studies and interviews with practitioners illustrate the challenges and impact of designing for social agendas. These range from traditional media outlets like The New York Times and The Guardian, popular science organizations like National Geographic and Scientific America, to health institutes like The World Health Organization and The Center for Disease Control. This book allows the novice information designer to create compelling human-centered information narratives which make a difference in our world.
Author: John Maeda
Publisher: MIT Press
Published: 2006-07-07
Total Pages: 129
ISBN-13: 0262260956
DOWNLOAD EBOOK →Ten laws of simplicity for business, technology, and design that teach us how to need less but get more. Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more. Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on. Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."
Author: Doctor Gjoko Muratovski
Publisher: Intellect Books
Published: 2014-06-01
Total Pages: 216
ISBN-13: 1783203773
DOWNLOAD EBOOK →One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.
Author: Per Mollerup
Publisher:
Published: 2011-06-01
Total Pages: 67
ISBN-13: 9780980670851
DOWNLOAD EBOOK →Slide presentations, often called PowerPoint presentations, have a bad reputation accumulated by countless mediocre presentations. The fact behind this sad state of affairs is that a vast majority of professional lecturers and other speakers have never come to terms with slide presentations based on software like PowerPoint and Keynote. In classrooms, at seminars, at conferences, and at business meetings they deliver slide presentations that bear all the hallmarks of poor design thinking. Working with a slide presentation has three parts: planning, design, and delivery. PowerNotes covers all three parts.
Author: Debbie Millman
Publisher:
Published: 2017-08-23
Total Pages: 256
ISBN-13: 9782888933465
DOWNLOAD EBOOK →This must-have resource for students, beginners and new designers is packed full of advice and examples from the biggest names in graphic design. Full of engaging essays and case studies from some of the most prolific designers of our time, this complete guide provides a thorough grounding in designing and producing original work. With designers including Marian Bantjes, Armin Vit, Christoph Neiman, Erik Spiekermann, Khoi Vinh, Per Mollerup, Luba Lukova, Rick Valicenti and Vault49 sharing the knowledge gained from their own practical experience and offering unexpected gems along with solid practical guidance, this is the perfect introduction to graphic design for those starting out.
Author: Alina Wheeler
Publisher: John Wiley & Sons
Published: 2012-10-11
Total Pages: 338
ISBN-13: 1118418743
DOWNLOAD EBOOK →A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
