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The Social Organization

Author: Anthony J. Bradley

Publisher: Harvard Business Press

Published: 2011-09-27

Total Pages: 268

ISBN-13: 142214237X

As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ collective efforts. But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results: • Vision: defining a compelling vision of progress toward a highly collaborative organization. • Strategy: taking community collaboration from risky and random success to measurable business value. • Purpose: rallying people around a clear purpose, not just providing technology. • Launch: creating a collaborative environment and gaining adoption. • Guide: participating in and influencing communities without stifling collaboration. • Adapt: responding creatively to change in order to better support community collaboration. The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.

Peopling Marketing, Organization, and Technology

Author: Dirk vom Lehn

Publisher: Taylor & Francis

Published: 2024-01-31

Total Pages: 215

ISBN-13: 131734006X

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Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion of Virtual Reality. The analyses reveal the practical and social organization of actions through which marketing and consumption are accomplished. By using different interactionist research methods, they show the contribution research using the interactionist attitude can make to marketing and consumer research, as well as to interactionist sociology concerned with marketing interaction. Aimed at academics, researchers, and students in the fields of marketing and consumer research, as well as in social psychology and sociology, this book will encourage scholars and students in marketing and consumer research to shift their focus from the symbolic to marketing interaction.

Work and Organizational Behaviour

Author: John Bratton

Publisher: Bloomsbury Publishing

Published: 2020-11-18

Total Pages: 554

ISBN-13: 1352010984

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Critical and accessible, the new edition of this bestselling textbook offers valuable insight into contemporary management practices and encourages readers to reflect on the realities of the workplace. Work and Organizational Behaviour takes a unique and well-rounded approach, exploring key theories and topics through the lenses of sociology, psychology, ethics and sustainability. Firmly embedded in the latest research and the wider geopolitical environment, this new edition places OB in the context of climate change, the rise of unstable working conditions and the impact of new technologies. A strong suite of pedagogy supports student learning, demonstrating key theories in action and preparing readers for the real world of work. Cases and features illustrate contemporary organizational practices and their impact across the world, in a range of industries. With streamlined content, an improved structure, and an enhanced focus on leadership, Work and Organizational Behaviour is an essential companion for OB modules at undergraduate, postgraduate and MBA levels. New to this Edition: - New chapters on 'Work and the gig economy' and 'Human resource management' - New decision making scenarios helping readers to develop practical leadership skills - 200+ new references to recent academic literature - Inclusion of important contemporary topics, including Covid-19 and the gig economy - Coverage of new technologies, including the impact of AI, robots, remote working and big data - Increased coverage of corporate social responsibility and ethics - New end of chapter cases, Reality of Work features and Globalization and Organization Behaviour features Accompanying online resources for this title can be found at bloomsburyonlineresources.com/work-and-organizational-behaviour-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

The Social Organization

Author: Jon Ingham

Publisher: Kogan Page Publishers

Published: 2017-06-03

Total Pages: 345

ISBN-13: 0749480122

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Full of practical advice for HR and other business professionals, The Social Organization is a clear guide to addressing the urgent need for companies to shift their focus from developing individuals to enabling networks and relationships between employees. Case studies from leading companies such as Whole Foods, P&G, The Cleveland Clinic, Spotify and Cisco illustrate how relationship-based strategies can be implemented successfully to increase organizational performance. Following a foreword by Dave Ulrich, Part One of The Social Organization explores the context of social capital and analyses how and why HR and others responsible for talent management need to foster and develop social capabilities. Part Two provides practical guidance for developing higher quality connections and social capital by improving the alignment and effectiveness of organizational architectures, including through workplace design. Part Three outlines how HR and related professionals can identify and implement appropriate changes throughout the whole employee life cycle: this includes initial recruitment and job design, social learning, performance management, employee retention, talent management, organization development and the role of social media and other technology as well as social analytics. The Social Organization is an essential book for all professionals needing to develop the social capital of their organizations for improved performance.

Internationalization, Design and Global Development

Author: Nuray Aykin

Publisher: Springer Science & Business Media

Published: 2009-07-15

Total Pages: 537

ISBN-13: 3642027679

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This volume constitutes the refereed proceedings of the Third International Conference on Internationalization, Design and Global Development, IDGD 2009, held in San Diego, CA, USA, in July 2009 in the framework of the 13th International Conference on Human-Computer Interaction, HCII 2009 with 10 other thematically similar conferences. The 57 revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of internationalization, design and global development and address the following major topics: cross-cultural user interface design; culture, community, collaboration and learning; internationalization and usability; ICT for global development; and designing for eCommerce, eBusiness and eBanking.

Proceeding of the International Conference on Computer Networks, Big Data and IoT (ICCBI - 2018)

Author: A.Pasumpon Pandian

Publisher: Springer

Published: 2019-07-31

Total Pages: 1097

ISBN-13: 3030246434

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This book presents the proceedings of the International Conference on Computer Networks, Big Data and IoT (ICCBI-2018), held on December 19–20, 2018 in Madurai, India. In recent years, advances in information and communication technologies [ICT] have collectively aimed to streamline the evolution of internet applications. In this context, increasing the ubiquity of emerging internet applications with an enhanced capability to communicate in a distributed environment has become a major need for existing networking models and applications. To achieve this, Internet of Things [IoT] models have been developed to facilitate a smart interconnection and information exchange among modern objects – which plays an essential role in every aspect of our lives. Due to their pervasive nature, computer networks and IoT can easily connect and engage effectively with their network users. This vast network continuously generates data from heterogeneous devices, creating a need to utilize big data, which provides new and unprecedented opportunities to process these huge volumes of data. This International Conference on Computer Networks, Big Data, and Internet of Things [ICCBI] brings together state-of-the-art research work, which briefly describes advanced IoT applications in the era of big data. As such, it offers valuable insights for researchers and scientists involved in developing next-generation, big-data-driven IoT applications to address the real-world challenges in building a smartly connected environment.