'Pamela' in the Marketplace
Author: Thomas Keymer
Publisher: Cambridge University Press
Published: 2005-12-15
Total Pages: 324
ISBN-13: 9780521813372
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Body of Work
Author: Pamela Slim
Publisher: Penguin
Published: 2013-12-31
Total Pages: 258
ISBN-13: 1591846196
DOWNLOAD EBOOK →These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the tools to have meaningful careers in this new world of work. She shows how to find the connections among diverse accomplishments, sell your story, and continually reinvent and relaunch your brand.
Escape From Cubicle Nation
Author: Pamela Slim
Publisher: Penguin
Published: 2009-04-30
Total Pages: 384
ISBN-13: 1101052538
DOWNLOAD EBOOK →Pamela Slim, a former corporate training manager, left her office job twelve years ago to go solo and has enjoyed every bit of it. In her groundbreaking book, based on her popular blog Escape from Cubicle Nation, Slim explores both the emotional issues of leaving the corporate world and the nuts and bolts of launching a business. Drawing on her own career, as well as stories from her coaching clients and blog readers, Slim will help readers weigh their options, and make a successful escape if they decide to go for it.
The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
Author: Pamela Slim
Publisher: McGraw Hill Professional
Published: 2021-10-12
Total Pages: 288
ISBN-13: 1264266804
DOWNLOAD EBOOK →Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
Why People Buy Things They Don't Need
Author: Pamela N. Danziger
Publisher: Paramount Market Publishing
Published: 2004
Total Pages: 316
ISBN-13: 9780972529044
DOWNLOAD EBOOK →Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she has added new sections on apparel for women, men, teens, and children. Focusing on why people buy things they could probably do without, Danziger now covers 37 categories and has added material about the retail market in each one. There are also new stories of excellent marketers and commentary about how things have changed since September 11, 2001. Corporate leaders, marketing and sales executives, strategic planners, futurists, and merchandisers will benefit.
Parenting, Inc.
Author: Pamela Paul
Publisher: Macmillan
Published: 2008-04
Total Pages: 332
ISBN-13: 9780805082494
DOWNLOAD EBOOK →A leading social critic goes inside the billion-dollar baby business to expose the marketing and the myths, helping parents determine what’s worth their money—and what’s a waste Parenting coaches, ergonomic strollers, music classes, sleep consultants, luxury diaper creams, a never-ending rotation of DVDs that will make a baby smarter, socially adept, and bilingual before age three. Time-strapped, anxious parents hoping to provide the best for their baby are the perfect mark for the “parenting” industry. In Parenting, Inc., Pamela Paul investigates the whirligig of marketing hype, peer pressure, and easy consumerism that spins parents into purchasing overpriced products and raising overprotected, overstimulated, and over-provided-for children. Paul shows how the parenting industry has persuaded parents that they cannot trust their children’s health, happiness, and success to themselves. She offers a behind-the-scenes look at the baby business so that any parent can decode the claims—and discover shockingly unuseful products and surprisingly effective services. And she interviews educators, psychologists, and parents to reveal why the best thing for a baby is to break the cycle of self-recrimination and indulgence that feeds into overspending. Paul’s book leads the way for every parent who wants to escape the spiral of fear, guilt, competition, and consumption that characterizes modern American parenthood.
Let Them Eat Cake
Author: Pamela Danziger
Publisher: Kaplan Publishing
Published: 2005-01-01
Total Pages: 0
ISBN-13: 9780793193073
DOWNLOAD EBOOK →This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In &I, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the ""butterflies,"" these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world. Designed to give marketing practitioners an insight into what luxury means to the consumer, &I covers the natural evolution as today's luxuries become tomorrow's necessities, as products move ""from the classes to the masses."" Readers will learn: * How to ""get it right for the masses"" and how to ""get it right for the classes"" with profiles of companies that exhibit best practices in luxury marketing. * Why luxury isn't about material things or how much something costs. It is how the product or service connects with the dreams, desires, and passions of the consumer. * The different drivers and motivators for luxury consumers. Danziger outlines the purchase behavior and preferences in the nine categories of home luxury products (e.g., furniture, art, antiques), four personal luxuries (e.g., automobiles, fashion), and six experiential luxuries (e.g., luxury travel, spa/beauty treatments). As businesses compete in an increasingly crowded marketplace, Danziger also describes the six key consumer trends in luxury marketing and strategies that marketers can implement to build their luxury brands.
Manage to Engage
Author: Pamela Hackett
Publisher: John Wiley & Sons
Published: 2021-03-11
Total Pages: 256
ISBN-13: 1119773903
DOWNLOAD EBOOK →The CEO of highly respected global consultancy Proudfoot shares her secrets to achieve your leadership license to operate and create businesses fit for people Manage to Engage: How Great Managers Create Remarkable Results provides leaders with a practical, business-proven approach for building stronger organizational ecosystems that achieve exceptional results and long-term prosperity. Packed with innovative tools and exercises that can be immediately applied in any management setting, in-person or virtually, this invaluable guide shows you how to create a movement of energized and enabled people who are truly engaged in their work. Author Pamela Hackett has advised, led, and supported people through major change for some of the world's most prominent companies and brands throughout her 35 years in management consulting. In this must-read book, Pamela shares with you the one factor that underpins all performance improvement and transformation goals - be they operational, financial, cultural, or ultimately driven by your customer. It is to have a fully engaged workforce. She shares her passionate commitment to "people solutions” in business and operations improvement by teaching you how to place engagement at the center of both your leadership and your entire organization. Designed to infuse engagement into every part of your day-to-day role, this vital resource will help you: Raise your head from your technology, connect with people, and build strong relationships by following simple yet powerful concepts like the “HeadsUP High 5” Leverage active management and other behavior models to change the way your teams work with you, and motivate them strive for ‘best possible’ instead of ‘best practice’ Use the innovative “1.5.30 Connect” performance improvement framework to bring about measurable and meaningful change through engagement and replace your outdated annual performance review system Recognize and rapidly adapt to the post-COVID world of work where more people are working remotely— and connectivity and engagement is more crucial than ever before Manage to Engage: How Great Managers Create Remarkable Results should be required reading for anyone wanting to create great relationships at work, be genuinely connected to people, and power-up engagement levels to new highs.
Pamela Morgan's Flavors
Author: Pamela Morgan
Publisher: Viking Adult
Published: 1998
Total Pages: 0
ISBN-13: 9780670870622
DOWNLOAD EBOOK →Nestled in New York's cutting-edge Flatiron district, Pamela Morgan's catering and carry-out shop, Flavors, is a runaway sensation. Now Morgan and her acclaimed cookbook co-author Michael McLaughlin have distilled the essence of flavors for the home cook. Full color.
Agility Shift
Author: Pamela Meyer
Publisher: Routledge
Published: 2016-11-03
Total Pages: 187
ISBN-13: 1351862405
DOWNLOAD EBOOK →As contrary as it sounds, "planning" -- as we traditionally understand the term--can be the worst thing a company can do. Consider that volatile weather events disrupt trusted supply chains, markets, and promised delivery schedules. Ever-shifting geo-political tensions, as well as internal political upheaval within U.S. and global governments, derail long-planned new ventures. Technology failures block opportunities. Competitors suddenly change their product or release date; your team cannot meet the pace of innovations in your market niche, leaving you sidelined. There are myriad ways in the current business environment for a company's well-considered business plans to go awry. Most business schools continue to prepare managers to be effective in stable and predictable environments, conditions that, if they ever existed at all, are long gone. The Agility Shift shows business leaders exactly how to make the radical mindset and strategy shift necessary to create an agile, entrepreneurial organization that can innovate and thrive in complex, ever-changing contexts. As author Pamela Meyer explains, there is much more involved than a reconfiguration of the org chart and job descriptions. It requires relinquishing the illusion of control at the very foundation of most management training and business practice. Despite most leaders' approaches, "Agility is not simply accelerated planning." Unlike many agility books on the market, The Agility Shift provides specific, actionable strategies and tactics for leaders at all levels of the organization to put into practice immediately to improve agility and achieve results.
