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Packaging Makeover

Author: Stacey King Gordon

Publisher: Rockport Publishers

Published: 2007-09-01

Total Pages: 160

ISBN-13: 1610597060

New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns

Packaging Makeovers

Author: Stacey King Gordon

Publisher: Rockport Pub

Published: 2007

Total Pages: 160

ISBN-13: 9781592533992

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The Big Book of Packaging Prototypes

Author: Edward Denison

Publisher: Rotovision

Published: 2010

Total Pages: 274

ISBN-13: 2888930986

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Provides a visual catalyst for the creation of packaging designs. This book demonstrates the huge variety of packaging possibilities. It includes photographed finished models. It details the principles of packaging, along with the issues and challenges faced by contemporary packaging designers.

Packaging Makeover

Author: Stacey Gordon

Publisher:

Published: 2007

Total Pages: 160

ISBN-13:

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New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business.

Little Book of Big Packaging Ideas

Author: Catharine Fishel

Publisher: Rockport Publishers

Published: 2007-03-01

Total Pages: 352

ISBN-13: 1616736453

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A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format

Packaging Girlhood

Author: Sharon Lamb, Ed.D.

Publisher: St. Martin's Press

Published: 2007-04-01

Total Pages: 342

ISBN-13: 1429906324

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The stereotype-laden message, delivered through clothes, music, books, and TV, is essentially a continuous plea for girls to put their energies into beauty products, shopping, fashion, and boys. This constant marketing, cheapening of relationships, absence of good women role models, and stereotyping and sexualization of girls is something that parents need to first understand before they can take action. Lamb and Brown teach parents how to understand these influences, give them guidance on how to talk to their daughters about these negative images, and provide the tools to help girls make positive choices about the way they are in the world. In the tradition of books like Reviving Ophelia, Odd Girl Out, Queen Bees and Wannabees that examine the world of girls, this book promises to not only spark debate but help parents to help their daughters.

New Packaging Design

Author: Janice Kirkpatrick

Publisher: Laurence King Publishing

Published: 2009-09-16

Total Pages: 0

ISBN-13: 9781856696135

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Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. Therise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world, and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.

The Complete Career Makeover

Author: Nic Paton

Publisher: Guardian Books

Published: 2012-06-05

Total Pages: 224

ISBN-13: 085265362X

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Have you reached a crossroads in your career? Do you want to start your own business or go freelance? Would you like some easy-to-follow guidance on making a career change? In these times of economic uncertainty, it's natural to find the idea of switching jobs daunting. However, it is precisely during a downturn that shifts in the employment market can lead to unprecedented and exciting opportunities to try something new. Of course, there are major questions to be asked and considerations to take into account when you're thinking of changing career path - finances, time, age, family and location, to name but a few - and in this unique guide the Guardian's careers experts lead you through the employment minefield with clear and practical advice. Whether you need to retrain, are looking for finances to fund a new business or simply want to know the best way to move into a different role within your current company, this timely guide is packed with expert advice, personal case studies and contacts to help you give your career (and your life) and total makeover.

Packaging Essentials

Author: Candace Ellicott

Publisher: Rockport Publishers

Published: 2010-06-01

Total Pages: 209

ISBN-13: 1610580672

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This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

Utopia in the Age of Survival

Author: S. D. Chrostowska

Publisher: Stanford University Press

Published: 2021-10-19

Total Pages: 212

ISBN-13: 1503630005

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A pathbreaking exploration of the fate of utopia in our troubled times, this book shows how the historically intertwined endeavors of utopia and critique might be leveraged in response to humanity's looming existential challenges. Utopia in the Age of Survival makes the case that critical social theory needs to reinstate utopia as a speculative myth. At the same time the left must reassume utopia as an action-guiding hypothesis—that is, as something still possible. S. D. Chrostowska looks to the vibrant, visionary mid-century resurgence of embodied utopian longings and projections in Surrealism, the Situationist International, and critical theorists writing in their wake, reconstructing utopia's link to survival through to the earliest, most radical phase of the French environmental movement. Survival emerges as the organizing concept for a variety of democratic political forms that center the corporeality of desire in social movements contesting the expanding management of life by state institutions across the globe. Vigilant and timely, balancing fine-tuned analysis with broad historical overview to map the utopian impulse across contemporary cultural and political life, Chrostowska issues an urgent report on the vitality of utopia.