Beyond Traditional Marketing

Beyond Traditional Marketing PDF

Author: Kamran Kashani

Publisher: John Wiley & Sons

Published: 2005-09-27

Total Pages: 324

ISBN-13: 0470015446

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This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

Crashed and Byrned

Crashed and Byrned PDF

Author: Tommy Byrne

Publisher: Corinthian

Published: 2010-05-06

Total Pages: 0

ISBN-13: 9781906850180

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A raw, passionate autobiography from the only driver Ayrton Senna feared.

How to Win at the Casino

How to Win at the Casino PDF

Author: Belinda Levez

Publisher: New Holland Australia(AU)

Published: 2004

Total Pages: 0

ISBN-13: 9781843307709

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Players hoping to become winners will welcome this goldmine of information on the inner world of casinos, the culture of gambling, and the way to improve their luck on games of chance. Packed with expert text and full-color photo of each game's rules, this comprehensive guide sequences covers roulette, blackjack, punto banco, craps, and poker. Newcomers will learn the lingo of the casino and gain confidence in their play; those with more experience will enhance their knowledge of the strategies that govern each game and improve their ability to beat the house and win big. Professional insights, insider tips, and money-management advice enable anyone to take a gamble without the risk of losing it all. Don't lay a bet without reading this first.

A History of History

A History of History PDF

Author: Alun Munslow

Publisher: Routledge

Published: 2012

Total Pages: 236

ISBN-13: 0415677149

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In a provocative analysis of European and American historical thinking and practice since the early 18thcentury,A History of History confronts several basic assumptions about the nature of history. Among these are the concept of historical realism, the belief in representationalism and the idea that the past possesses its own narrative. What is offered in this book is a far-reaching and fundamental rethinking of realist and representationalist ‘history of a particular kind’ by addressing and explaining the ideas of major philosophers of history over the past three hundred years and those of the key theorists of today. In pursuing this radical analysis, the understanding of history as a narrative is evaluated along with contemporary notions such as the continuing presence of the past and the idea of ‘its lessons’. Written by one of the leading thinkers on the subject, A History of Historyprovides an accessible and radical history of history while offering new insights into the pressing questions of the nature, purpose and function of history. This book is an essential text for all students, teachers and consumers of history.

Lucifer Is Not Satan Book 1

Lucifer Is Not Satan Book 1 PDF

Author: Elizabeth Derry

Publisher: Xulon Press

Published: 2007-05

Total Pages: 346

ISBN-13: 1600348483

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This series explains in detail the attempt of a rebellious cherub to overthrow God Almighty. The text answers questions about how sin originated in Lucifer, what happened before the fall, and more. (Practical Life)

Living with Alzheimer's and Other Dementias

Living with Alzheimer's and Other Dementias PDF

Author: Kylie Ladd

Publisher: ReadHowYouWant.com

Published: 2008

Total Pages: 400

ISBN-13: 142709618X

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Dementia is becoming a major problem for all Western countries including Australia. This book covers all needs after diagnosis from information and support, accommodation, finances and more.

The Microsoft SQL Server 2000 Performance Optimization and Tuning Handbook

The Microsoft SQL Server 2000 Performance Optimization and Tuning Handbook PDF

Author: Ken England

Publisher: Digital Press

Published: 2001-03-27

Total Pages: 410

ISBN-13: 9781555582418

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This new edition of the bestselling guide to a critical SQL server task teaches tools, techniques, and best practices readers can use to tune SQL Server 2000's configuration and operation, and learn how to enhance performance through good physical design, effective internal storage structures, and controlling SQL Server's new query optimizer.

Read This to Get Smarter

Read This to Get Smarter PDF

Author: Blair Imani

Publisher: Ten Speed Press

Published: 2021-10-26

Total Pages: 193

ISBN-13: 1984860542

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An approachable guide to being an informed, compassionate, and socially conscious person today—from discussions of race, gender, and sexual orientation to disability, class, and beyond—from critically acclaimed historian, educator, and author Blair Imani. “Blair answers the questions that so many of us are asking.”—Layla F. Saad, author of Me and White Supremacy We live in a time where it has never been more important to be knowledgeable about a host of social issues, and to be confident and appropriate in how to talk about them. What’s the best way to ask someone what their pronouns are? How do you talk about racism with someone who doesn’t seem to get it? What is intersectionality, and why do you need to understand it? While it can seem intimidating or overwhelming to learn and talk about such issues, it’s never been easier thanks to educator and historian Blair Imani, creator of the viral sensation Smarter in Seconds videos. Accessible to learners of all levels—from those just getting started on the journey to those already versed in social justice—Read This to Get Smarter covers a range of topics, including race, gender, class, disability, relationships, family, power dynamics, oppression, and beyond. This essential guide is a radical but warm and non-judgmental call to arms, structured in such a way that you can read it cover to cover or start with any topic you want to learn more about. With Blair Imani as your teacher, you’ll “get smarter” in no time, and be equipped to intelligently and empathetically process, discuss, and educate others on the crucial issues we must tackle to achieve a liberated, equitable world.