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Organizations and the Media

Author: Josef Pallas

Publisher: Routledge

Published: 2014-07-17

Total Pages: 281

ISBN-13: 1135081646

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented forms of communication. Like other societal developments – globalization, marketization, individualization, scientification – mediatization has become an institutional force. This book analyses the mediatization of contemporary organizations and how individual organizations, industry or markets are scrutinized. It examines its key influence on the actions of organizations, and how it shaptes the entire landscape in which the organizations operate. What such a perspective provides is the accentuation of the interplay between organizations and different parts of the society as embedded in the media and its logic. This will be essential reading for professionals, academics and advanced students in organizational studies, public relations and media studies.

International Organizations and the Media in the Nineteenth and Twentieth Centuries

Author: Jonas Brendebach

Publisher: Routledge

Published: 2018-04-09

Total Pages: 253

ISBN-13: 1351206419

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International Organizations and the Media in the Nineteenth and Twentieth Centuries is the first volume to explore the historical relationship between international organizations and the media. Beginning in the early nineteenth century and coming up to the 1990s, the volume shows how people around the globe largely learned about international organizations and their activities through the media and images created by journalists, publicists, and filmmakers in texts, sound bites, and pictures. The book examines how interactions with the media are a formative component of international organizations. At the same time, it questions some of the basic assumptions about how media promoted or enabled international governance. Written by leading scholars in the field from Europe, North America, and Australasia, and including case studies from all regions of the world, it covers a wide range of issues from humanitarianism and environmentalism to Hollywood and debates about international information orders. Bringing together two burgeoning yet largely unconnected strands of research—the history of international organizations and international media histories—this book is essential reading for scholars of international history and those interested in the development and impact of media over time.

Media Organizations and Convergence

Author: Gracie L. Lawson-Borders

Publisher: Routledge

Published: 2006-08-15

Total Pages: 200

ISBN-13: 1135607125

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This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers--Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas--that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry.

Media Organization and Production

Author: Simon Cottle

Publisher: SAGE

Published: 2003-04-18

Total Pages: 218

ISBN-13: 1446232662

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Drawing on the work of international contributors Media Organization and Production examines a wide range of global-local media organizations and the production of different mediums and genres. Following the editor′s introduction which sets out the principal differences of approach and defining debates, chapters address: transnational and national, commercial and public service corporations; international film and TV co-productions; children′s television news production, the historical development of ′liveness′ on radio, and music journalism; the politics and organizational forms of alternative media production including radical newspapers, video and the internet; and the changing ′production ecology′ of natural history television. These topics are examined through a variety of theoretical and conceptual frameworks that help to illuminate how cultural production often involves a complex articulation of differing influences and constraints, both material and discursive, intended and unintended, structurally determined and culturally mediated.Together the chapters in this book help to recover this complexity and thereby help us to better understand the nature and output of today′s media.

Organizations and the Media

Author: Josef Pallas

Publisher: Routledge

Published: 2014-07-17

Total Pages: 313

ISBN-13: 1135081638

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Managing Media Organizations

Author: John M. Lavine

Publisher: Longman Publishing Group

Published: 1988

Total Pages: 472

ISBN-13:

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Media, Organizations and Identity

Author: Lilie Chouliaraki

Publisher: Springer

Published: 2009-12-09

Total Pages: 214

ISBN-13: 023024839X

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

The Social Organization

Author: Anthony J. Bradley

Publisher: Harvard Business Press

Published: 2011-09-27

Total Pages: 268

ISBN-13: 142214237X

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As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ collective efforts. But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results: • Vision: defining a compelling vision of progress toward a highly collaborative organization. • Strategy: taking community collaboration from risky and random success to measurable business value. • Purpose: rallying people around a clear purpose, not just providing technology. • Launch: creating a collaborative environment and gaining adoption. • Guide: participating in and influencing communities without stifling collaboration. • Adapt: responding creatively to change in order to better support community collaboration. The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.

Social Media ROI

Author: Olivier Blanchard

Publisher: Pearson Education

Published: 2011-02-22

Total Pages: 484

ISBN-13: 0132678020

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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.