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Organisational Responses to Social Media Storms

Author: Andy Phippen

Publisher: Springer Nature

Published: 2020-07-06

Total Pages: 101

ISBN-13: 3030499774

This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new ‘risk’ culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.

Social Media Storms

Author: Pernille Rydén

Publisher: Routledge

Published: 2021-08-25

Total Pages: 123

ISBN-13: 1000432769

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This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Data Mining Approaches for Big Data and Sentiment Analysis in Social Media

Author: Gupta, Brij B.

Publisher: IGI Global

Published: 2021-12-31

Total Pages: 313

ISBN-13: 1799884155

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Social media sites are constantly evolving with huge amounts of scattered data or big data, which makes it difficult for researchers to trace the information flow. It is a daunting task to extract a useful piece of information from the vast unstructured big data; the disorganized structure of social media contains data in various forms such as text and videos as well as huge real-time data on which traditional analytical methods like statistical approaches fail miserably. Due to this, there is a need for efficient data mining techniques that can overcome the shortcomings of the traditional approaches. Data Mining Approaches for Big Data and Sentiment Analysis in Social Media encourages researchers to explore the key concepts of data mining, such as how they can be utilized on online social media platforms, and provides advances on data mining for big data and sentiment analysis in online social media, as well as future research directions. Covering a range of concepts from machine learning methods to data mining for big data analytics, this book is ideal for graduate students, academicians, faculty members, scientists, researchers, data analysts, social media analysts, managers, and software developers who are seeking to learn and carry out research in the area of data mining for big data and sentiment.

Tourism Marketing

Author: Alastair M. Morrison

Publisher: Routledge

Published: 2022-03-29

Total Pages: 731

ISBN-13: 1317929659

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Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.

Online Resilience and Wellbeing in Young People

Author: Andy Phippen

Publisher: Springer Nature

Published: 2021-11-23

Total Pages: 130

ISBN-13: 3030886344

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This book explores online resilience and safety from a new perspective, by drawing extensively upon the youth voice. While “online safety” as a concept has now existed for well over ten years, the majority of policy and narrative is driven by preventative and adultist views of ensuring safety from harm. Underpinned by extensive empirical work, this book argues that safety, or freedom from harm, is not an achievable goal and we should refocus upon harm reduction and risk mitigation. Fundamental to this argument is that the youth voice clearly states that they will not disclose, or ask adults for support, because they do not believe they will get help or worse, will be punished as a result of disclosure. The research shows that professionals often bring their own digital value biases into safeguarding decisions, and feel that they should be white knights to young people, rather than listening to them and supporting them in a non-judgemental way. The book will be of great value to researchers and students as well as practitioners, teachers and parents interested in digital resilience and safeguarding, internet security and youth online behaviour and wellbeing.

Cyberbullying and Online Harms

Author: Helen Cowie

Publisher: Taylor & Francis

Published: 2023-05-02

Total Pages: 233

ISBN-13: 1000868486

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Cyberbullying and Online Harms identifies online harms and their impact on young people, from communities to campuses, exploring current and future interventions to reduce and prevent online harassment and aggression. This important resource brings together eminent international researchers whose work shines a light on social issues such as bullying/cyberbullying, racism, homophobia, hate crime, and social exclusion. The text collates into one volume current knowledge and evidence of cyberbullying and its effect on young people, facilitating action to protect victims, challenge perpetrators and develop policies and practices to change cultures that are discriminatory and divisive. It also provides a space where those who have suffered online harms and who have often been silenced in the past may have a voice in telling their experiences and recounting interventions and policies that helped them to create safer spaces in which to live in their community, study in their educational institutions and socialise with their peer group. This is essential reading for researchers, academics, undergraduates and postgraduates in sociology, psychology, criminology, media and communication studies, as well as practitioners and policymakers in psychology, education, sociology, criminology, psychiatry, counselling and psychotherapy, and anyone concerned with the issue of bullying, cyberbullying and online harms among young people in higher education.

Case Studies in Disaster Response

Author: Shirley Feldmann-Jensen

Publisher: Butterworth-Heinemann

Published: 2024-03-01

Total Pages: 326

ISBN-13: 0128095377

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Case Studies in Disaster Response, the latest release in the Disaster and Emergency Management: Case Studies in Adaptation and Innovation series, focuses on the key functions performed in the emergency response to a disaster, how these functions are coordinated, and typical challenges and issues that emerge. Cases address both hazard- and response-generated needs. Also explored are the needs generated by emergent threats (e.g., Ebola crisis), emergent technologies (e.g., social media), and emergent groups (e.g., social innovation teams) that set the stage for innovation and adaption. Presents in-depth cases studies in disaster response, one of the phases of disaster management Unites practice and research from multiple disciplines to highlight the complexity of disasters preparedness, including environmental and earth sciences, engineering, public health, geography, sociology, and anthropology, humanitarian aid, emergent threats, disaster response and resilience Examines policy and ethical dilemmas faced by decision-makers in disaster response situations

Social Media In Sport: Theory And Practice

Author: Gashaw Abeza

Publisher: World Scientific

Published: 2021-07-26

Total Pages: 507

ISBN-13: 9811237670

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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Agile Leadership for Turbulent Times

Author: Sharon Olivier

Publisher: Routledge

Published: 2020-12-30

Total Pages: 195

ISBN-13: 1000295443

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This thought-provoking and engaging book is for you, whatever your seniority, in the private or public sector – if you are curious about the role and purpose of leadership in a turbulent world. It will help you become a more agile leader through understanding and integrating your ego, eco and intuitive intelligence. You will gain a deeper understanding of your unique leadership blend through a short diagnostic inventory, bringing insight about your strengths and what may be tripping you up. The book offers tips, ideas and practical suggestions on how to develop your ability to use the three intelligences in order to expand your leadership repertoire. It will help you enable the teams you lead to be more flexible, responsive and autonomous. The authors have drawn on their vast experience from the boardroom to the shop floor, the classroom and research around the world, to write an easy-to-digest yet ground-breaking book that deals with the root causes of today’s twenty-first-century leadership challenges. Its contents are straightforward and widely applicable.