On Aesthetic and Cultural Issues in Pragmatic Translation

On Aesthetic and Cultural Issues in Pragmatic Translation PDF

Author: Xiuwen Feng

Publisher: Routledge

Published: 2016-07-15

Total Pages: 158

ISBN-13: 1317528549

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This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.

The Language of Color in China

The Language of Color in China PDF

Author: Jun Zhou

Publisher: Cambridge Scholars Publishing

Published: 2019-01-17

Total Pages: 339

ISBN-13: 152752616X

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This is the first book to explore color history in Asia. Color is a natural phenomenon and a fundamental element of the universe, and offers a medium to communicate with others globally. It is a language of signals, such as traffic lights, signs or symbols, and an essential part of society. Color attracts people’s attention and transmits important information. As such, color language denotes all of the activities of human history, and has been associated with changes in society, economic development, and dynasties replacing the old with the new. The book brings together many elements of Chinese history with reference to the topic of ‘color’ and has evolved from the authors’ respective interests in art and design, teaching and research, consultancy and publishing. The topic will be of increasing importance in the future as a consequence of China’s increasing influence in the sphere of global culture. For practitioners of art and design, the book will be a valuable resource; for the general public, interested in the development of Chinese aesthetics over the centuries, it will provide a new perspective complimentary to existing studies about art, design and the history of the region.

Fresh Perspectives on Major Issues in Pragmatics

Fresh Perspectives on Major Issues in Pragmatics PDF

Author: Monika Kirner-Ludwig

Publisher: Routledge

Published: 2020-12-29

Total Pages: 227

ISBN-13: 1000318974

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This book showcases new and innovative developments and approaches in pragmatics, spotlighting perspectives from an international range of emerging scholars undertaking cutting-edge research pushing the field in new directions. The volume begins by taking stock of the most up-to-date developments in pragmatics research, as embodied by the work of a newer generation of pragmaticists. Chapters are organized around key areas of development within pragmatics, including intercultural and cross-cultural pragmatics, cognitive pragmatics, and new perspectives on referencing, implicating, and inferring, shedding further light on the ways in which pragmatics increasingly interfaces with other linguistic disciplines and on innovative methodologies. The book also places the focus on pragmatics approaches in languages other than than English, further expanding the borders of research. This book will be of particular interest to scholars in pragmatics interested in staying on top of the latest developments and future directions for the field.

(Re)visiting Translation

(Re)visiting Translation PDF

Author: Paola Attolino

Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

Published: 2015

Total Pages: 0

ISBN-13: 9783034316859

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The volume focuses on the shift from the traditional linguistic approach to translation to a multidisciplinary task. The analysis of translation in a variety of genres offers a wide opportunity to observe the complex cognitive and cultural processes activated in the transfer of meaning, perceived as a negotiation between alternatives, rather than just a list of gains and losses.

Pragmatics in Translation

Pragmatics in Translation PDF

Author: Daria Dayter

Publisher: Cambridge University Press

Published: 2023-03-31

Total Pages: 140

ISBN-13: 1009261231

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This Element addresses translation issues within an interpersonal pragmatics frame. The aims of this Element are twofold: first, we survey the current state of the field of pragmatics in translation; second, we present the current and methodologically innovative avenues of research in the field. We focus on three pragmatics issues – relational work, participation structure, and mediality – that we foreground as promising loci of research on translational data. By reviewing the trajectory of pragmatics research on translation/interpreting over time, and then outlining our understanding of the Pragmatics in Translation as a field, we arrive at a set of potential research questions which represent desiderata for future research. These questions identify the paths that can be productively explored through synergies of the linguistic pragmatics framework and translation data. In two case study chapters, we offer two example studies addressing some of the questions we identified as suggestions for future research. This title is also available as Open Access on Cambridge Core.

Translation Practices

Translation Practices PDF

Author: Ashley Chantler

Publisher: Rodopi

Published: 2009

Total Pages: 280

ISBN-13: 9042025336

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This cutting-edge collection, born of a belief in the value of approaching 'translation' in a wide range of ways, contains essays of interest to students and scholars of translation, literary and textual studies. It provides insights into the relations between translation and comparative literature, contrastive linguistics, cultural studies, painting and other media. Subjects and authors discussed include: the translator as 'go-between'; the textual editor as translator; Ghirri's photography and Celati's fiction; the European lending library; La Bible d'Amiens; the coining of Italian phraseological units; Michèle Roberts's Impossible Saints; the impact of modern translations for stage on perceptions of ancient Greek drama; and the translation of slang, intensifiers, characterisation, desire, the self, and America in 1990s Italian fiction. The collection closes with David Platzer's discussion of translating Dacia Maraini's poetry into English and with his new translations of 'Ho Sognato una Stazione' ('I Dreamed of a Station') and 'Le Tue Bugie' ('Your Lies').

Key Cultural Texts in Translation

Key Cultural Texts in Translation PDF

Author: Kirsten Malmkjær

Publisher: John Benjamins Publishing Company

Published: 2018-05-15

Total Pages: 336

ISBN-13: 9027264368

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In the context of increased movement across borders, this book examines how key cultural texts and concepts are transferred between nations and languages as well as across different media. The texts examined in this book are considered fundamental to their source culture and can also take on a particular relevance to other (target) cultures. The chapters investigate cultural transfers and differences realised through translation and reflect critically upon the implications of these with regard to matters of cultural identity. The book offers an important contribution to cultural approaches in translation studies, with ramifications across different disciplines, including literary studies, history, philosophy, and gender studies. The chapters offer a range of cultural and methodological frameworks and are written by scholars from a variety of language and cultural backgrounds, Western and Eastern.

Twentieth-Century Chinese Translation Theory

Twentieth-Century Chinese Translation Theory PDF

Author: Leo Tak-hung Chan

Publisher: John Benjamins Publishing

Published: 2004-05-28

Total Pages: 295

ISBN-13: 9027295670

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Past attempts at writing a history of Chinese translation theory have been bedeviled by a chronological approach, which often forces the writer to provide no more than a list of important theories and theorists over the centuries. Or they have stretched out to almost every aspect related to translation in China, so that the historical/political backdrop that had an influence on translation theorizing turns out to be more important than the theories themselves. In the present book, the author hopes to devote exclusive attention to the ideas themselves. The approach adopted centers around eight key issues that engaged the attention of theorists through the course of the twentieth century, in the hope that a historical account will be presented that is not time-bound. On the basis of 38 articles translated into English by teachers and scholars of translation, the author has written four essays discussing the Chinese characteristics of this body of theory. Separately they focus on the impressionistic, the modern, the postcolonial, and the poststructuralist approaches deployed by leading Chinese theorists from 1901 to 1998. It is hoped that publication of this book will make possible cross-cultural dialogue with translation academics in the West, although the general reader will find much firsthand information on Chinese thinking about translation.

Cultural Aspects of Translation

Cultural Aspects of Translation PDF

Author: Maria del Mar Balbuena Torezano, Maria del Carmen Rivas Carmona

Publisher: BoD – Books on Demand

Published: 2013-10-10

Total Pages: 420

ISBN-13: 382336815X

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The second issue of the new book series Translation, Text and Interferences gathers a collection of papers dealing with a variety of topics focused on translation issues concerned with cultural issues stretching from ancient times until today. The contributors discuss mostly literary, but also a wide range of technical translations originated in the past and the present, and they include authors and corpora of texts in English, Spanish, German and French. The present collection of articles should serve as a useful platform for current work within the framework of multicultural topics and their ...

Literature as Translation/Translation as Literature

Literature as Translation/Translation as Literature PDF

Author: Christopher Conti

Publisher: Cambridge Scholars Publishing

Published: 2014-03-17

Total Pages: 245

ISBN-13: 1443857688

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Broadly conceived, literature consists of aesthetic and cultural processes that can be thought of as forms of translation. By the same token, translation requires the sort of creative or interpretive understanding usually associated with literature. Literature as Translation/Translation as Literature explores a number of themes centred on this shared identity of literature and translation as creative acts of interpretation and understanding. The metaphor or motif of translation is the touchstone of this volume, which looks at how an expanded idea of translation sheds light not just on features of literary composition and reception, but also on modes of intercultural communication at a time when the pressures of globalization threaten local cultures with extinction. The theory of ethical translation that has emerged in this context, which fosters the practice of preserving the foreignness of the text at the risk of its misunderstanding, bears relevance beyond current debates about world literature to the framing of contemporary social issues by dominant discourses like medicine, as one contributor’s study of the growing autism rights movement reveals. The systematizing imperatives of translation that forcibly assimilate the foreign to the familiar, like the systematizing imperatives of globalization, are resisted in acts of creative understanding in which the particular or different finds sanctuary. The overlooked role that the foreign word plays in the discourses that constitute subjectivity and national culture comes to light across the variegated concerns of this volume. Contributions range from case studies of the emancipatory role translation has played in various historical and cultural contexts to the study of specific literary works that understand their own aesthetic processes, and the interpretive and communicative processes of meaning more generally, as forms of translation. Several contributors – including the English translators of Roberto Bolaño and Hans Blumenberg – were prompted in their reflections on the creative and interpretive process of translation by their own accomplished work as translators. All are animated by the conviction that translation – whether regarded as the creative act of understanding of one culture by another; as the agent of political and social transformation; as the source of new truths in foreign linguistic environments and not just the bearer of established ones; or as the limit of conceptuality outlined in the silhouette of the untranslatable – is a creative cultural force of the first importance.