Lanterna Rally

Author: O'Dwyer Company staff

Publisher:

Published: 2014-06-25

Total Pages: 0

ISBN-13: 9780692326169

Listings of executives, staff members, accounts, branch offices and types of services offered by more than 1,500 PR firms throughout the U.S. It is the only printed directory of its type. The 2014 and 44th annual edition had 330 pages. It has exclusive ranking of 131 PR firms based on tax documents. There are also rankings of 12 PR special practices such as healthcare, tech and financial. Businesses looking for promotional help are among the main buyers since the PR collection of promotional services is far cheaper and often more effective than paid advertising. Two articles give advice on how to hire and get the best results from a PR firm. The emergence of social media has greatly increased the power of PR firms to reach target audiences. The Directory is a favorite tool of jobseekers. Descriptions of the various services provided by the PR firms makes this a prime educational tool for PR professors and students.