Product and Brand Management
Author: U.C. Mathur
Publisher: Excel Books India
Published: 2010-07
Total Pages: 556
ISBN-13: 9788174465498
DOWNLOAD EBOOK →Author: U.C. Mathur
Publisher: Excel Books India
Published: 2010-07
Total Pages: 556
ISBN-13: 9788174465498
DOWNLOAD EBOOK →Author: Gary L. Lilien
Publisher:
Published: 2003
Total Pages: 78
ISBN-13:
DOWNLOAD EBOOK →Learning good table manners has never been this much fun! "Chocolate mousse!" says greedy Goose. "Don't just grab it," says angry Rabbit. Good manners are not on the menu at this meal. Duck won't eat his carrots. Moth's eating the cloth, and Sheep would rather sleep than wash the dishes. Thank goodness some of the animals know how to behave. Children's favorite foods and animals are combined in delicious rhyming phrases, making this story of the funniest dinner party ever perfect to read aloud.
Author: R.K. Srivastava
Publisher: Excel Books India
Published: 2007-01-30
Total Pages: 252
ISBN-13: 9788174464781
DOWNLOAD EBOOK →Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about it, and is divided into twenty seven chapters.This is the first attempt by the author to bring out the essential facets of product management. The book contains a mix of text as well as research based articles.This book covers the following topics: v How to be an effective product manager?v Changing job function of product managersv How to select the right product managers?v How to improve the efficiency of resources?v Effective marketing planv New product development and selection procedurev Factors that can influence the success of a brandv Measuring brand equity and valuing brandsv Brand architecturev Concept of UCPv New product introduction
Author: Rosanna Garcia
Publisher: CRC Press
Published: 2014-04-11
Total Pages: 414
ISBN-13: 1482203618
DOWNLOAD EBOOK →This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Published: 2012-01-03
Total Pages: 512
ISBN-13: 0749465166
DOWNLOAD EBOOK →Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Author: Jean-Noël Kapferer
Publisher: Simon and Schuster
Published: 1994
Total Pages: 360
ISBN-13: 0029170451
DOWNLOAD EBOOK →"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Author: Charles Merle Crawford
Publisher: McGraw-Hill/Irwin
Published: 1997
Total Pages: 0
ISBN-13: 9780256187786
DOWNLOAD EBOOK →Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
Author: Charles Merle Crawford
Publisher: McGraw-Hill Companies
Published: 1991
Total Pages: 600
ISBN-13:
DOWNLOAD EBOOK →New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.
Author: Marc Annacchino
Publisher: Butterworth-Heinemann
Published: 2003-09-15
Total Pages: 602
ISBN-13: 0750677325
DOWNLOAD EBOOK →Covers the entire process of product development from idea to launch without missing a step!
Author: David F. Midgley
Publisher: Routledge
Published: 2014-09-15
Total Pages: 297
ISBN-13: 1317657918
DOWNLOAD EBOOK →This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.