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Neuroscience For Dummies

Author: Frank Amthor

Publisher: John Wiley & Sons

Published: 2016-04-14

Total Pages: 408

ISBN-13: 1119224918

Get on the fast track to understanding neuroscience Investigating how your senses work, how you move, and how you think and feel, Neuroscience For Dummies, 2nd Edition is your straight-forward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with helpful diagrams and engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function. Simply put, the human brain is an endlessly fascinating subject: it holds the secrets to your personality, use of language, memories, and the way your body operates. In just the past few years alone, exciting new technologies and an explosion of knowledge have transformed the field of neuroscience—and this friendly guide is here to serve as your roadmap to the latest findings and research. Packed with new content on genetics and epigenetics and increased coverage of hippocampus and depression, this new edition of Neuroscience For Dummies is an eye-opening and fascinating read for readers of all walks of life. Covers how gender affects brain function Illustrates why some people are more sensitive to pain than others Explains what constitutes intelligence and its different levels Offers guidance on improving your learning What is the biological basis of consciousness? How are mental illnesses related to changes in brain function? Find the answers to these and countless other questions in Neuroscience For Dummies, 2nd Edition

Neurobiology For Dummies

Author: Frank Amthor

Publisher: John Wiley & Sons

Published: 2014-04-14

Total Pages: 425

ISBN-13: 1118689313

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The approachable, comprehensive guide to neurobiology Neurobiology rolls the anatomy, physiology, and pathology of the nervous system into one complex area of study. Neurobiology For Dummies breaks down the specifics of the topic in a fun, easy-to-understand manner. The book is perfect for students in a variety of scientific fields ranging from neuroscience and biology to pharmacology, health science, and more. With a complete overview of the molecular and cellular mechanisms of the nervous system, this complete resource makes short work of the ins and outs of neurobiology so you can understand the details quickly. Dive into this fascinating guide to an even more fascinating subject, which takes a step-by-step approach that naturally builds an understanding of how the nervous system ties into the very essence of human beings, and what that means for those working and studying in the field of neuroscience. The book includes a complete introduction to the subject of neurobiology. Gives you an overview of the human nervous system, along with a discussion of how it's similar to that of other animals Discusses various neurological disorders, such as strokes, Alzheimer's disease, Parkinson's disease, and schizophrenia Leads you through a point-by-point approach to describe the science of perception, including how we think, learn, and remember Neurobiology For Dummies is your key to mastering this complex topic, and will propel you to a greater understanding that can form the basis of your academic and career success.

Fundamentals of Computational Neuroscience

Author: Thomas Trappenberg

Publisher: Oxford University Press

Published: 2010

Total Pages: 417

ISBN-13: 0199568413

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The new edition of Fundamentals of Computational Neuroscience build on the success and strengths of the first edition. Completely redesigned and revised, it introduces the theoretical foundations of neuroscience with a focus on the nature of information processing in the brain.

Neuromarketing For Dummies

Author: Stephen J. Genco

Publisher: John Wiley & Sons

Published: 2013-07-29

Total Pages: 423

ISBN-13: 1118518977

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Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

Fundamentals of Cognitive Neuroscience

Author: Nicole M. Gage

Publisher: Academic Press

Published: 2018-03-14

Total Pages: 564

ISBN-13: 012803839X

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Fundamentals of Cognitive Neuroscience: A Beginner's Guide, Second Edition, is a comprehensive, yet accessible, beginner’s guide on cognitive neuroscience. This text takes a distinctive, commonsense approach to help newcomers easily learn the basics of how the brain functions when we learn, act, feel, speak and socialize. This updated edition includes contents and features that are both academically rigorous and engaging, including a step-by-step introduction to the visible brain, colorful brain illustrations, and new chapters on emerging topics in cognition research, including emotion, sleep and disorders of consciousness, and discussions of novel findings that highlight cognitive neuroscience’s practical applications. Written by two leading experts in the field and thoroughly updated, this book remains an indispensable introduction to the study of cognition. Presents an easy-to-read introduction to mind-brain science based on a simple functional diagram linked to specific brain functions Provides new, up-to-date, colorful brain images directly from research labs Contains "In the News" boxes that describe the newest research and augment foundational content Includes both a student and instructor website with basic terms and definitions, chapter guides, study questions, drawing exercises, downloadable lecture slides, test bank, flashcards, sample syllabi and links to multimedia resources

The Complete Idiot's Guide to Understanding the Brain

Author: Arthur Bard

Publisher: Penguin

Published: 2002-07-01

Total Pages: 364

ISBN-13: 144062576X

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You’re no idiot, of course. You know your own mind, but when it comes to understanding what’s really going on in your head—all those synapses! all those neurons!—you feel like you’re just about brain-dead. Don’t let it unnerve you! The Complete Idiot’s Guide® to Understanding the Brain proves that you don’t need to be a genius to be in the know—and gives you lots of fun stuff to think about, too. In this Complete Idiot’s Guide®, you get: • The history of human knowledge of the brain. • Insights into what causes brain disorders—and how best to treat them. • Thoughtful tips about the many different ways we learn new information. • Fascinating, little-known facts about the nervous system.

Foundational Concepts in Neuroscience: A Brain-Mind Odyssey (Norton Series on Interpersonal Neurobiology)

Author: David E. Presti

Publisher: W. W. Norton & Company

Published: 2015-12-14

Total Pages: 320

ISBN-13: 0393709612

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Key concepts in neuroscience presented for the non-medical reader. A fresh take on contemporary brain science, this book presents neuroscience—the scientific study of brain, mind, and behavior—in easy-to-understand ways with a focus on concepts of interest to all science readers. Rigorous and detailed enough to use as a textbook in a university or community college class, it is at the same time meant for any and all readers, clinicians and non-clinicians alike, interested in learning about the foundations of contemporary brain science. From molecules and cells to mind and consciousness, the known and the mysterious are presented in the context of the history of modern biology and with an eye toward better appreciating the beauty and growing public presence of brain science.

Biomechanics For Dummies

Author: Steve McCaw

Publisher: John Wiley & Sons

Published: 2014-03-10

Total Pages: 429

ISBN-13: 1118674693

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A thorough explanation of the tenets of biomechanics At once a basic and applied science, biomechanics focuses on the mechanical cause-effect relationships that determine the motions of living organisms. Biomechanics for Dummies examines the relationship between biological and mechanical worlds. It clarifies a vital topic for students of biomechanics who work in a variety of fields, including biological sciences, exercise and sports science, health sciences, ergonomics and human factors, and engineering and applied science. Following the path of a traditional introductory course, Biomechanics for Dummies covers the terminology and fundamentals of biomechanics, bone, joint, and muscle composition and function, motion analysis and control, kinematics and kinetics, fluid mechanics, stress and strain, applications of biomechanics, and black and white medical illustrations. Offers insights and expertise in biomechanics to provide an easy-to-follow, jargon-free guide to the subject Provides students who major in kinesiology, neuroscience, biomedical engineering, mechanical engineering, occupational therapy, physical therapy, physical education, nutritional science, and many other subjects with a basic knowledge of biomechanics Students and self-motivated learners interested in biological, applied, exercise, sports, and health sciences should not be without this accessible guide to the fundamentals.

Neuroanatomy and Neuroscience at a Glance

Author: Roger A. Barker

Publisher: John Wiley & Sons

Published: 2017-10-02

Total Pages: 194

ISBN-13: 1119168414

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British Medical Association Book Award Winner - Student Textbook of the Year 2018 Everything you need to know about Neuroanatomy and Neuroscience … at a Glance! Neuroanatomy and Neuroscience at a Glance is a highly illustrated, quick reference guide to the anatomy, biochemistry, physiology and pharmacology of the human nervous system. Each chapter features a summary of the anatomical structure and function of a specific component of the central nervous system, a section on applied neurobiology outlining how to approach a patient with neurological or psychiatric problems aligned to the chapter topic, standard diagnostic procedures for most common scenarios, as well as an overview of treatment and management options. This fully updated and expanded new edition includes: Dozens of full-page, colour illustrations and neurological scans Expanded coverage of techniques to study the nervous system More practical information on the neurological exam New content on neuropharmacology and drug therapies Bullet points and bold terms throughout assist with revision and review of the topic Neuroanatomy and Neuroscience at a Glance is the ideal companion for students embarking on a neuroanatomy or neuroscience course, and is an excellent reference tool for those in clinical training. An updated companion website with new clinical cases, multiple choice self-assessment questions, revision slides, and downloadable illustrations and flashcards is available at www.ataglanceseries.com/neuroscience

A Million Things To Ask A Neuroscientist: The Brain Made Easy

Author: Jodi Barnard

Publisher:

Published: 2021-03-11

Total Pages: 234

ISBN-13: 9780578861692

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An easy way to learn about the brain. The most interesting questions you have about the brain are finally answered.◆ How are memories created?◆ Do men and women have different brains?◆ What are dreams and why do we have them?This book makes the brain fun and easy to enjoy. Anyone who is curious about what really goes on in that mushy pink thing inside their head will enjoy this guide to the brain and neuroscience.Join neuroscientist Mike Tranter PhD as he explains the brain in his unique and funny style. He answers questions that were submitted by the public, and the best part is, no scientific background is needed whatsoever. Includes a chapter describing some of the strange mysteries about the brain, and a behind the scenes look at how cutting-edge neuroscience research will change the future.Finally, the brain is made easy.