All About Trademarks

All About Trademarks PDF

Author: Andrea Hence Evans

Publisher:

Published: 2019-07-02

Total Pages: 100

ISBN-13: 9781644840948

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Protecting your trademark is critical. Often business owners do not register trademarks federally at the USPTO because they are unsure of how to do so or because they do not understand the benefits of registering. It is more costly to not register--you may be required to change the name, destroy all goods, pay damages, and pay your profits if it is determined that you are infringing. In All About Trademarks: Everything You Need to Know About Trademarks From a Former USPTO Trademark Examining Attorney, Andrea Hence Evans uses her extensive experience and expertise in trademark law to provide you with the tools needed to understand how to protect your trademark at the USPTO and how to avoid making common mistakes. This book is sure to help anyone looking to register their trademark and to help readers to understand how to navigate a trademark application successfully through the USPTO process.

The Business of Trademarks

The Business of Trademarks PDF

Author: Carol Chadirjian

Publisher: Universal-Publishers

Published: 2018-03-15

Total Pages: 174

ISBN-13: 1627341927

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We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. The Business of Trademarks is intended as a practical guide for those new to trademarks, including attorneys, paralegals and law students requiring a concise, comprehensive book on trademark prosecution to gain the skills and knowledge necessary to perform day-to-day trademark work diligently, confidently and with efficiency. Specific topics covered are: * Trademark searching for clearance * Forms to be filed with the Patent and Trademark Office * Famous trademarks and trade dress * Responding to office actions * Methods of enforcing trademarks * Trademarks in commercial transactions Business of Trademarks is unique from other publications because it explains trademark management from a hands-on approach, including administrative duties which few attorneys handle themselves.