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Museums and Written Communication

Author: Ani Avagyan

Publisher: Cambridge Scholars Publishing

Published: 2018-11-23

Total Pages: 274

ISBN-13: 1527522199

This volume brings together 30 museum experts (26 in English and 4 in French) to lift the lid on museum print and texts. Contributions were originally presented at the UNESCO World Book Capital of 2012, a timely and far-sighted conference held in Armenia. If text is essential to communication, how can museums be sure that what they offer will engage, interpret or even transform the visitor, the tourist or the scholar? This book offers a wealth of answers to this question and related concerns.

Writing for Museums

Author: Margot Wallace

Publisher: Rowman & Littlefield

Published: 2022-09-02

Total Pages: 297

ISBN-13: 1538166267

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Words are everywhere in the museum. They swarm amidst all the visual exhibits, and throughout many non-exhibition areas, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, visitor material, scripts for tour guides, scripts for exhibition videos, education plans, posts, blogs, membership brochures, audio scripts for smart phones, apps for in-depth information, and store labels. In a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words to organize the feast of visuals and help all audiences feel at home. Research bears out the need for a range of learning tools and it’s not just visitors who benefit from verbal cues; donors, educators, community partners and volunteers will all engage more effectively with the museum that explains its brand mission with good writing. Whether written by administrators, staffers, freelancers, or interns, words must be delivered by your museum with the confidence they will connect meaningfully with all audiences. Your story is told everywhere, with every narration opening your doors wider. Completely updated, the Second Edition addresses the newest ways to put into words the distinctive stories you need to tell: Websites for expanding audiences Content-centered posts Newsletters Tour scripts Videos Education material Talks and lectures Proposals for partnerships Fundraising Researched blogs Leveraging of facilities rental and your store for reaching new audiences Volunteer recruitment Current practices from a diverse range of museums inform every chapter. All chapters recognize the many cultures in your audience, alerting writers to the sensitivity needed for effective communication. For museums, historic sites, cultural centers and museum studies programs: if you ever wished for writing help, here’s the resource you’re looking for.

Museum Texts

Author: Louise Ravelli

Publisher: Routledge

Published: 2007-01-24

Total Pages: 197

ISBN-13: 1134453574

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Ideal for students and professionals alike, this book uses a wide range of examples, and answers key questions in the study of how museums communicate and provides an excellent set of frameworks to investigate the complexities of communication in museums.

Museum Texts

Author: Louise Ravelli

Publisher: Routledge

Published: 2007-01-24

Total Pages: 204

ISBN-13: 1134453566

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Answering key questions in the study of how museums communicate, Louise Ravelli provides a set of frameworks to investigate the complexities of communication in museums: * What is an appropriate level of complexity for a written label? * Why do some choice in language make a more direct relation to visitors? * Is there a correct way of presenting a particular view of content? * How do design practices contribute to the overall meanings being made? The frameworks enhance the way we critically analyze and understand museums text, both in the sense of conventional – written texts in museums – and in an expanded sense of the museum as a whole operating as a communicative text. Using a wide range of examples Ravelli argues that communication contributes fundamentally to what a museum is, who it relates to and what it stands for. Not only museum studies and communications studies students, but also professionals in the field will find Museum Texts an indispensable guide on communication frameworks.

The Routledge Handbook of Museums, Media and Communication

Author: Kirsten Drotner

Publisher: Routledge

Published: 2018-12-07

Total Pages: 492

ISBN-13: 1317197437

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Museums today find themselves within a mediatised society, where everyday life is conducted in a data-full and technology-rich context. In fact, museums are themselves mediatised: they present a uniquely media-centred environment, in which communicative media is a constitutive property of their organisation and of the visitor experience. The Routledge Handbook of Museums, Media and Communication explores what it means to take mediated communication as a key concept for museum studies and as a sensitising lens for media-related museum practice on the ground. Including contributions from experts around the world, this original and innovative Handbook shares a nuanced and precise understanding of media, media concepts and media terminology, rehearsing new locations for writing on museum media and giving voice to new subject alignments. As a whole, the volume breaks new ground by reframing mediated museum communication as a resource for an inclusive understanding of current museum developments. The Routledge Handbook of Museums, Media and Communication will appeal to both students and scholars, as well as to practitioners involved in the visioning, design and delivery of mediated communication in the museum. It teaches us not just how to study museums, but how to go about being a museum in today’s world. The book is available for free in PDF format as Open Access at www.taylorfrancis.com. It has been made available under a a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license

Museum and Gallery Publishing

Author: Sarah Anne Hughes

Publisher: Routledge

Published: 2019-06-20

Total Pages: 167

ISBN-13: 1317093097

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Museum and Gallery Publishing examines the theory and practice of general and scholarly publishing associated with museum and art gallery collections. Focusing on the production and reception of these texts, the book explains the relevance of publishing to the cultural, commercial and social contexts of collections and their institutions. Combining theory with case studies from around the world, Sarah Anne Hughes explores how, why and to what effect museums and galleries publish books. Covering a broad range of publishing formats and organisations, including heritage sites, libraries and temporary exhibitions, the book argues that the production and consumption of printed media within the context of collecting institutions occupies a unique and privileged role in the creation and communication of knowledge. Acknowledging that books offer functions beyond communication, Hughes argues that this places books published by museums in a unique relationship to institutions, with staff acting as producers and visitors as consumers.The logistical and ethical dimensions of museum and gallery publishing are also examined in depth, including consideration of issues such as production, the impact of digital technologies, funding and sponsorship, marketing, co-publishing, rights, and curators’ and artists’ agency. Focusing on an important but hitherto neglected topic, Museum and Gallery Publishing is key reading for researchers in the fields of museum, heritage, art and publishing studies. It will also be of interest to curators and other practitioners working in museums, heritage and science centres and art galleries.

The Museum in the Digital Age

Author: Régine Bonnefoit

Publisher: Cambridge Scholars Publishing

Published: 2018-04-18

Total Pages: 129

ISBN-13: 1527510425

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The current “digital revolution” or “digital era” has affected most of the realms of today’s world, particularly the domains of communication and the creation, safeguarding and transmission of knowledge. Museums, whose mission is to be open to the public and to acquire, conserve, research, communicate and exhibit the heritage of humanity, are thus directly concerned by this revolution. This collection highlights the manner in which museums and curators tackle the challenges of digital technology. The contributions are divided into four groups that illustrate the extent of the impact of digital technologies on museums: namely, exhibitions devoted to new media or mounted with the use of new media; the hidden face of the museum and the conservation of digital works of art; cultural mediation and the communication and promotion of museums using digital tools; and the legal aspects of the digitalisation of content, whether for creative purposes or preservation.

Museum Communication and Social Media

Author: Kirsten Drotner

Publisher: Routledge

Published: 2014-03-14

Total Pages: 226

ISBN-13: 1135053421

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Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.

The Language of Museum Communication

Author: Cecilia Lazzeretti

Publisher: Springer

Published: 2016-09-08

Total Pages: 270

ISBN-13: 1137571497

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This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies? Are museum press releases threatened by new approaches used in contemporary public relations? Are the typical press release features still detectable in new genres? Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars.

Scientific Knowledge Communication in Museums

Author: Alberto Rovetta

Publisher: Springer

Published: 2019-01-04

Total Pages: 0

ISBN-13: 9783030098315

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This book explains the general principles of scientific and technical communication in the context of modern museums. It also examines, with the aid of informative case studies, the different means by which knowledge can be transmitted, including posters, objects, explanatory guidance, documentation, and catalogues. Highlighting the ever more important role of multimedia and virtual reality components in communicating understanding of and facilitating interaction with the displayed object, it explores how network communications systems and algorithms can be applied to offer individual users the information that is most pertinent to them. The book is supported by a Dynamic Museums app connected to museum databases where series of objects can be viewed via cloud computing and the Internet and printed using 3D printing technology. This book is of interest to a diverse readership, including all those who are responsible for museums’ collections, operations, and communications as well as those delivering or participating in courses on museums and their use, communication design and related topics.