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Multimodality and Identity

Author: Theo van Leeuwen

Publisher: Routledge

Published: 2021-07-28

Total Pages: 152

ISBN-13: 1000408647

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

New Discourse on Language

Author: Monika Bednarek

Publisher: Bloomsbury Publishing

Published: 2011-10-27

Total Pages: 429

ISBN-13: 144117544X

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New Discourse on Language addresses the need for innovative analyses of multi-modal discourse, identity and affiliation within functional linguistics. The chapters in this volume are connected by their common underlying theoretical approach, Systemic Functional Linguistics (SFL), and by their focus on semantic variation (across modalities of communication and between speakers) as well as the negotiation of identity and affiliation. The analyses focus on a diverse range of texts from very different contexts, using analytic techniques that are based on the latest research in this field. They represent a wealth of exploratory, innovative and challenging perspectives, and are a key contribution to the extension of systemic-functional theory to the analysis of multimodality, identity and affiliation. The volume is of interest to linguists, applied linguists, semioticians, and communication theorists.

Identity in (inter)action

Author: Sigrid Norris

Publisher: Walter de Gruyter

Published: 2011

Total Pages: 317

ISBN-13: 1934078271

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This monograph proposes a new theoretical and methodological perspective on identity called multimodal interaction analysis (Norris 2004). While many discourse studies analyze spoken language, this book moves from discourse analysis to multimodal discourse analysis. The author illustrates this new perspective through extended ethnographic study of two women living in Germany.

Multimodal Theory and Methodology

Author: Sigrid Norris

Publisher: Routledge

Published: 2020-02-18

Total Pages: 98

ISBN-13: 1000041840

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This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.

Identity in (Inter)action

Author: Sigrid Norris

Publisher: Walter de Gruyter

Published: 2011-07-27

Total Pages: 317

ISBN-13: 193407828X

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In this monograph, the author offers a new way of examining the much discussed notion of identity through the theoretical and methodological approach called multimodal interaction analysis. Moving beyond a traditional discourse analysis focus on spoken language, this book expands our understanding of identity construction by looking both at language and its intersection with such paralinguistic features as gesture, as well as how we use space in interaction. The author illustrates this new approach through an extended ethnographic study of two women living in Germany. Examples of their everyday interactions elucidate how multimodal interaction analysis can be used to extend our understanding of how identity is produced and negotiated in context from a more holistic point of view.

The Routledge Handbook of Multimodal Analysis

Author: Carey Jewitt

Publisher:

Published: 2016-09-19

Total Pages: 0

ISBN-13: 9781138245198

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"The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.

Multimodal Composing and Multiple Identity Mediations

Author: Beata Dolina

Publisher: Springer Nature

Published: 2023-07-14

Total Pages: 264

ISBN-13: 3031327225

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This book examines the experiences of adult ESL (English as a Second Language) learners in New York, paying particular attention to the relationship between their professional identities and multimodal composing practices in English classroom. The author uses an (auto-)ethnographic framework to investigate how previously-constructed identities of a professional nature aided the students in the design of multimodal texts including photographs and written material in English. This small-scale study is contextualised in relation to current research in the fields of multimodality, identity construction and teaching methodology, and the author also draws on Kress' theory of visual semiotics. Finally, the book provides detailed descriptions and suggestions for multimodal lessons which could be delivered in ESL classrooms in other settings, including multimodal roleplays, theatre games, and model discussion questions and answers. This book will be of interest to ESL/EFL and TESOL researchers and practitioners, as well as pre-service teachers and MA TESOL students.

Multimodality in Practice

Author: Sigrid Norris

Publisher: Routledge

Published: 2012-05-22

Total Pages: 248

ISBN-13: 1136622322

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In this wide-ranging collection, contributors present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts.

Genre Practices, Multimodality and Student Identities

Author: Robert James Gray

Publisher: Springer Nature

Published: 2022-09-30

Total Pages: 247

ISBN-13: 3030979334

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This book offers a novel framework for describing and understanding student identity via the central concept of "genre practices", developed through an empirical focus on multimodality within the genre of English as a medium of instruction (EMI) undergraduate presentations. The author draws on interviews with undergraduate psychology students and recordings of their presentations to argue that by engaging in the multimodal practices of classroom presentations, presenters (re)produce both the genre and their identities as students. The resulting theory of student identity is widely applicable to tertiary settings, and the methodology described is applicable to the study of practices and identity in a range of other classroom genres. The book will therefore be of interest not only to researchers in EMI and TESOL settings, but also any tertiary-level educational practitioners whose courses include presentations.

Multimodal Discourse

Author: Gunther R. Kress

Publisher: Hodder Education

Published: 2001

Total Pages: 142

ISBN-13: 9780340662922

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"Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET.