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Multimodal Legitimation

Author: Rowan R. Mackay

Publisher: Routledge

Published: 2021-09-30

Total Pages: 216

ISBN-13: 135159544X

This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.

Multimodal Legitimation

Author: Rowan R. Mackay

Publisher: Routledge

Published: 2021-09-30

Total Pages: 264

ISBN-13: 1351595458

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Visual and Multimodal Research in Organization and Management Studies

Author: Markus A Höllerer

Publisher: Routledge

Published: 2019-02-21

Total Pages: 233

ISBN-13: 1315454998

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This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation. Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication. Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.

Multimodal Epistemologies

Author: Arianna Maiorani

Publisher: Routledge

Published: 2014-04-24

Total Pages: 317

ISBN-13: 1135020493

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This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

Multimodality, Meaning, and Institutions

Author: Markus A. Höllerer

Publisher: Emerald Group Publishing

Published: 2017-12-06

Total Pages: 255

ISBN-13: 1787433323

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This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.

Legitimization of Mormon Feminist Rhetors

Author: Tiffany D. Kinney

Publisher: Rowman & Littlefield

Published: 2021-11-10

Total Pages: 245

ISBN-13: 1793605866

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Legitimization of Mormon Feminist Rhetors studies how marginalized groups use rhetorical strategies to craft legitimacy for themselves. Kinney uses archival research to parse the rhetorical devices employed by Mormon feminist women. The author assumes a pan-historical methodology by examining four unique examples of notable Mormon feminist rhetors that stretch across the 191-year history of this religion: Emmeline B. Wells (1828–1921), Fawn Brodie (1915–1981), Sonia Johnson (1936–present), and Kate Kelly (1980–present). Backed by intensive analysis, the author finds that Mormon feminist women take up the ancient rhetorical canons as a heuristic to cultivate a position of authority for themselves: Wells employs arrangement patterns, Brodie engages with memory, Johnson draws upon invention practices, and Kelly applies delivery strategies. Scholars and students of communication, rhetoric, religion, and women’s studies will find this book particularly interesting.

Discourses of (De)Legitimization

Author: Andrew S. Ross

Publisher: Routledge

Published: 2018-10-17

Total Pages: 366

ISBN-13: 1351263862

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This volume provides a comprehensive analysis of the ways in which digital communication facilitate and inform discourses of legitimization and delegitimization in contemporary participatory cultures. The book draws on multiple theoretical traditions from critical discourse analysis to allow for a greater critical engagement of the ways in which values are either justified or criticized on social media platforms across a variety of social milieus, including the personal, political, religious, corporate, and commercial. The volume highlights data from across ten national contexts and a range of online platforms to demonstrate how these discursive practices manifest themselves differently across a range of settings. Taken together, the seventeen chapters in this book offer a more informed understanding of how these discursive spaces help us to interpret the manner in which digital communication can be used to legitimize or delegitimize, making this book an ideal resource for students and scholars in discourse analysis, sociolinguistics, new media, and media production.

Analyzing Genres in Political Communication

Author: Piotr Cap

Publisher: John Benjamins Publishing

Published: 2013-07-16

Total Pages: 440

ISBN-13: 9027271488

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Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.

The Routledge Handbook of Language and Politics

Author: Ruth Wodak

Publisher: Routledge

Published: 2017-08-23

Total Pages: 971

ISBN-13: 1351728962

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The Routledge Handbook of Language and Politics provides a comprehensive overview of this important and dynamic area of study and research. Language is indispensable to initiating, justifying, legitimatising and coordinating action as well as negotiating conflict and, as such, is intrinsically linked to the area of politics. With 45 chapters written by leading scholars from around the world, this Handbook covers the following key areas: Overviews of the most influential theoretical approaches, including Bourdieu, Foucault, Habermas and Marx; Methodological approaches to language and politics, covering – among others – content analysis, conversation analysis, multimodal analysis and narrative analysis; Genres of political action from speech-making and policy to national anthems and billboards; Cutting-edge case studies about hot-topic socio-political phenomena, such as ageing, social class, gendered politics and populism. The Routledge Handbook of Language and Politics is a vibrant survey of this key field and is essential reading for advanced students and researchers studying language and politics.

Discourses, Modes, Media and Meaning in an Era of Pandemic

Author: Sabine Tan

Publisher: Taylor & Francis

Published: 2022-09-28

Total Pages: 293

ISBN-13: 1000772373

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The COVID-19 pandemic has affected all aspects of our everyday lives – from the political to the economic to the social. Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express. Examples include how national and international news organisations communicate important information about the virus and the crisis, the public’s reactions to such communications, the resultant (counter-)discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people’s communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re-)contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds. This volume will appeal primarily to scholars in the field of (multimodal) discourse analysis. It will also be of interest to researchers and graduate students in other fields whose work focuses on the use of multimodal artefacts for communication and meaning making.