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Multidimensional and Strategic Outlook in Digital Business Transformation

Author: Pelin Vardarlıer

Publisher: Springer Nature

Published: 2023-03-16

Total Pages: 234

ISBN-13: 3031234324

Especially after globalization, it can be seen that there is an increase in competition for almost all industries. In order to survive in such a competitive environment, companies have to take some actions to increase their competitive power and sustainability. Effective digital transformation is a significant way for companies to reach this objective. This book explores digital transformation strategy and digital business strategy together with digital innovation and digital learning, adaptability, and agility to illustrate the importance of information technology in business today. The book argues that effective digital management can be provided by increasing the quality in audit, internal control, corporate governance, transparency and improving effective marketing strategies. It touches on concepts such as digital diversity, digital privacy, digital literacy, the digitization of international logistics. This book also provides department specific (e.g., marketing, finance, HR) theories and applications of digital technology to guide companies in determining their specific strategies.

Managing Digital Transformation

Author: Andreas Hinterhuber

Publisher: Routledge

Published: 2021-05-26

Total Pages: 350

ISBN-13: 1000387844

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This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

The Human Side of Digital Business Transformation

Author: Kamales Lardi

Publisher: John Wiley & Sons

Published: 2022-10-10

Total Pages: 332

ISBN-13: 1119871018

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Master the essential human component of digital transformation In The Human Side of Digital Business Transformation, veteran emerging technology expert Kamales Lardi delivers an essential and practical exploration of the real-world implementation of digital transformation. The book teaches readers how to drive digital business transformation success by addressing a key element – the people side of transformation. This includes managing internal stakeholders, such as leadership teams and employees, as well as external stakeholders, such as customer, partners and supplier. The author provides a proven digital business transformation framework that facilitates the successful execution of new digital solutions. She also discusses: Digital maturity and transformation readiness assessments complete with supplementary, online tools Best practices and key learnings that drive the human side of transformation Real-world case studies and examples from renowned business leaders that offer success factors A can't-miss resource for leadership teams, management, and board members, as well as change managers and leaders in organizations, The Human Side of Digital Business Transformation will also be invaluable for students in business and executive education programs, consultants, and other business leaders interested in digital transformation.

New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity

Author: Martínez-Falcó, Javier

Publisher: IGI Global

Published: 2023-07-28

Total Pages: 532

ISBN-13: 1668492636

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The field of strategic management is facing new challenges, as two phenomena, sustainability, and information and communication technologies, have altered the classic pillars of business strategy. These far-reaching changes require companies to make rapid adaptations in order to achieve optimal situations, which can no longer be developed as they did in the past. To help academics and managers understand the new fields of study and research within strategic management, Javier Martínez-Falcó, Assistant Professor at the University of Alicante, has written a groundbreaking book, New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity. This book is an essential guide for reflection and critique, offering insights into the new currents and challenges of the discipline, shedding light on the modernization of strategies in the corporate world. It addresses the renewal and future directions of the field, covering topics such as sustainability, circular economy, green innovation, and information and communication technologies, including blockchain, big data, artificial intelligence, and IoT. The book serves as a must-read for academics, academic students, and policymakers interested in gaining a deeper understanding of current issues impacting deliberate business planning and organization. It also serves as a valuable support material for undergraduate and master's business students, providing a comprehensive understanding of the new fields of study in the discipline. This book is an excellent addition to any academic collection and offers a thought-provoking perspective on strategic management.

Digital Strategy

Author: Alexander Rauser

Publisher: Createspace Independent Publishing Platform

Published: 2016

Total Pages: 0

ISBN-13: 9781519331243

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Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today's fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you're in business today, you probably use digital technology to run your day-to-day operations. But if you don't have a digital strategy, you're at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.

Transforming Industry using Digital Twin Technology

Author: Ashutosh Mishra

Publisher: Springer Nature

Published:

Total Pages: 324

ISBN-13: 3031585232

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Enterprise Digital Transformation

Author: Peter Augustine

Publisher: CRC Press

Published: 2022-02-17

Total Pages: 447

ISBN-13: 1000540537

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Digital transformation (DT) has become a buzzword. Every industry segment across the globe is consciously jumping toward digital innovation and disruption to get ahead of their competitors. In other words, every aspect of running a business is being digitally empowered to reap all the benefits of the digital paradigm. All kinds of digitally enabled businesses across the globe are intrinsically capable of achieving bigger and better things for their constituents. Their consumers, clients, and customers will realize immense benefits with real digital transformation initiatives and implementations. The much-awaited business transformation can be easily and elegantly accomplished with a workable and winnable digital transformation strategy, plan, and execution. There are several enablers and accelerators for realizing the much-discussed digital transformation. There are a lot of digitization and digitalization technologies available to streamline and speed up the process of the required transformation. Industrial Internet of Things (IIoT) technologies in close association with decisive advancements in the artificial intelligence (AI) space can bring forth the desired transitions. The other prominent and dominant technologies toward forming digital organizations include cloud IT, edge/fog computing, real-time data analytics platforms, blockchain technology, digital twin paradigm, virtual and augmented reality (VR/AR) techniques, enterprise mobility, and 5G communication. These technological innovations are intrinsically competent and versatile enough to fulfill the varying requirements for establishing and sustaining digital enterprises. Enterprise Digital Transformation: Technology, Tools, and Use Cases features chapters on the evolving aspects of digital transformation and intelligence. It covers the unique competencies of digitally transformed enterprises, IIoT use cases, and applications. It explains promising technological solutions widely associated with digital innovation and disruption. The book focuses on setting up and sustaining smart factories that are fulfilling the Industry 4.0 vision that is realized through the IIoT and allied technologies.

What's Your Digital Business Model?

Author: Peter Weill

Publisher: Harvard Business Press

Published: 2018-04-17

Total Pages: 256

ISBN-13: 163369271X

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Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

The Digital Transformation Playbook

Author: David L. Rogers

Publisher: Columbia University Press

Published: 2016-04-05

Total Pages: 267

ISBN-13: 0231541651

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Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Strategic Digital Transformation

Author: Alex Fenton

Publisher: Routledge

Published: 2019-11-25

Total Pages: 254

ISBN-13: 0429670370

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Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact – yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition.