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Microeconomics for MBAs

Author: Richard B. McKenzie

Publisher: Cambridge University Press

Published: 2006-02-13

Total Pages: 651

ISBN-13: 0521859816

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

Microeconomics for MBAs

Author: Richard B. McKenzie

Publisher: Cambridge University Press

Published: 2016-07-18

Total Pages: 765

ISBN-13: 1107139481

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A sophisticated yet non-technical introduction to microeconomics for MBA students, now in its third edition.

Macroeconomics for MBAs and Masters of Finance

Author: Morris A. Davis

Publisher: Cambridge University Press

Published: 2009-11-12

Total Pages: 245

ISBN-13: 0521762472

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An innovative textbook that provides a concise explanation of the foundations of modern macroeconomic theory and its methods.

Microeconomics for MBAs International Student edition

Author: Richard B. McKenzie

Publisher: Cambridge University Press

Published: 2007-08-17

Total Pages: 0

ISBN-13: 9780521719766

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This is the first textbook in microeconomics written exclusively for MBA students. Throughout the book, McKenzie and Lee infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

Microeconomics for MBAs

Author: Richard B. McKenzie

Publisher: Cambridge University Press

Published: 2010-07-19

Total Pages: 737

ISBN-13: 1139484176

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The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

MBA Economics

Author: Mark Jackson

Publisher: Wiley-Blackwell

Published: 1995-08-03

Total Pages: 184

ISBN-13: 9781557866318

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This 12-chapter text presents a concise first course in microeconomics which is suitable for both MBA and upper level undergraduate programmes. No previous knowledge of economics is assumed. MBA Economics covers the key areas of microeconomics - how the interactions of producers and consumers in product markets produce powerful tendencies towards efficiency and equality when self-interest is harnessed within purely competitive markets, as well as how rent-seeking activity can alter this conclusion and how human-capital investments can increase the productivity and wages of workers. As economics is presented to students as an element in arguments, only the economics necessary to support the arguments need to be presented. This feature makes MBA Economics substantially leaner than the standard text in microeconomics, thereby making it far more accessible. Written by an experienced textbook author. No previous knowledge of economics is assumed. Step by step analysis of key modules. Concise introduction to microeconomics for MBA and undergraduate students.

What the Best MBAs Know

Author: Peter Navarro

Publisher: McGraw Hill Professional

Published: 2005-03-17

Total Pages: 356

ISBN-13: 9780071422758

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Publisher's description: What the Best MBAs Know provides professionals who don't have the coveted M.B.A. designation with the skills and knowledge taught in today's finest programs. Professors from Stanford, MIT, Northwestern, and other influential programs contribute detailed chapters on broad-scope topics such as strategy, functional areas including accounting, and key disciplines from managerial economics to decision analysis. The resulting application-based book gives readers complete mastery over the most important concepts of an M.B.A. education, leveling the playing field between M.B.A. and non-M.B.A. professionals. Organized according to the subject matter of the core M.B.A. curriculum, this unique and valuable book features: fascinating boxes discussing real-world situations and applications; companion website with interactive exercises, key links, and more; and focused review questions and exercises for each chapter and area.

Game Theory

Author: Aviad Heifetz

Publisher: Cambridge University Press

Published: 2012-05-31

Total Pages: 461

ISBN-13: 0521176042

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A guide to the fundamentals of game theory for undergraduates and MBA students.

Microeconomics for Managers

Author: David M. Kreps

Publisher: W W Norton & Company Incorporated

Published: 2004

Total Pages: 652

ISBN-13: 9780393976786

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Developed over a ten year period at the Stanford Business School, this textbook underscores the connections between microeconomics and business. Its full-length, integrated case studies reveal how economic models can yield answers to practical problems.

The Economics of Franchising

Author: Roger D. Blair

Publisher: Cambridge University Press

Published: 2005-04-11

Total Pages: 350

ISBN-13: 1139443364

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This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.