The Michelin Men

The Michelin Men PDF

Author: Herbert R. Lottman

Publisher: Bloomsbury Publishing

Published: 2003-10-23

Total Pages: 321

ISBN-13: 0857714716

DOWNLOAD EBOOK →

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

Michelin Man

Michelin Man PDF

Author: Olivier Darmon

Publisher: Motorbooks International

Published: 1998

Total Pages: 144

ISBN-13: 9781577150565

DOWNLOAD EBOOK →

Subtitled: 100 Years of Bibendum. This graphic volume celebrates the life and work of one of the world's most universally recognized and brilliant marketing figures. Throughout this century Bibendum's images have conveyed the message of a firm that has successfully branched out beyond the tire business into all sectors of the travel industry, from maps and travel guides to the creation of road signs and the numbering of highways, as seen here in lavishly illustrated sketches, artwork and photographs from the Michelin Tyre Company's archives. Only available through Classic Motorbooks. Hdbd., 9 3/4" x 12 1/2", 144 pgs., 100+ b&w ill., 100+ color.

Marketing Michelin

Marketing Michelin PDF

Author: Stephen L. Harp

Publisher: JHU Press

Published: 2001-12-14

Total Pages: 390

ISBN-13: 9780801866517

DOWNLOAD EBOOK →

Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.

A World History of Rubber

A World History of Rubber PDF

Author: Stephen L. Harp

Publisher: John Wiley & Sons

Published: 2015-12-21

Total Pages: 184

ISBN-13: 1118934229

DOWNLOAD EBOOK →

A World History of Rubber helps readers understand and gain new insights into the social and cultural contexts of global production and consumption, from the nineteenth century to today, through the fascinating story of one commodity. Divides the coverage into themes of race, migration, and labor; gender on plantations and in factories; demand and everyday consumption; World Wars and nationalism; and resistance and independence Highlights the interrelatedness of our world long before the age of globalization and the global social inequalities that persist today Discusses key concepts of the nineteenth and twentieth centuries, including imperialism, industrialization, racism, and inequality, through the lens of rubber Provides an engaging and accessible narrative for all levels that is filled with archival research, illustrations, and maps

We Are What We Sell

We Are What We Sell PDF

Author: Danielle Sarver Coombs

Publisher: Bloomsbury Publishing USA

Published: 2014-01-15

Total Pages: 970

ISBN-13:

DOWNLOAD EBOOK →

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Historicizing Lifestyle

Historicizing Lifestyle PDF

Author: David Bell

Publisher: Routledge

Published: 2016-04-22

Total Pages: 188

ISBN-13: 1317121759

DOWNLOAD EBOOK →

Lifestyles have a history, and lifestyle media is fundamentally implicated in this history. This original volume examines issues of taste, media and lifestyle from the 1900s to 1970s, providing a wealth of empirical evidence and debate from varied international perspectives. Including examples as diverse as 'Good Housekeeping' and 'Playboy', it explores the continuities and discontinuities between the past and present to provide a better understanding of the representation of lifestyle and its relationship to the self. The volume demonstrates how ideas about gender, nation and 'race' problematize taken-for-granted assumptions about lifestyle, with particular emphasis on the new middle classes in the US. The book also examines the role of advertising and marketing in mediating ideas about lifestyle, the role of material culture in the construction of cultural hierarchies and the positioning of social groups within wider cartographies of taste. The volume makes a significant contribution to this growing field and will interest academics and students in media and cultural studies, communication studies, cultural history and sociology.

A Vehicle for Change

A Vehicle for Change PDF

Author: Éamon Ó Cofaigh

Publisher: Liverpool University Press

Published: 2022-05-13

Total Pages: 280

ISBN-13: 1802070672

DOWNLOAD EBOOK →

An Open Access edition of this book will be available on the Liverpool University Press website and the OAPEN library. Since its invention, the automobile has been systematically ‘consumed’, to become part of the fabric of twentieth- and twenty-first-century society, its impact and perception making the car an accurate gauge of changing cultural norms and values. As it grew in popularity, the automobile conditioned the very texture of modern life, and the particularly car-centred society of contemporary France is an especially apt locus for examination. The ubiquity of the automobile across all social strata provides us with a defined lens through which to examine the evolution of French society in the modern and post-modern eras. Taking the Second World War as a pivotal moment in recent French history, this book demonstrates how the automobile was both consumed and fetishized in distinct ways before and after this conflict. The ways in which society evolved from the pre- to the post-war period allow us to view French culture through the prism of the automobile as it embodied technological and social progress in twentieth-century France. The present volume seeks to explore and interrogate the processes of representation and mediation inherent in the evolving patterns of automobile consumption, and their subsequent impacts on local and national identity, framed by a detailed case study centred on France from the late-nineteenth century to the oil crisis of the early 1970s.

DK Eyewitness Books: Media and Communication

DK Eyewitness Books: Media and Communication PDF

Author: Clive Gifford

Publisher: Penguin

Published: 2010-01-29

Total Pages: 61

ISBN-13: 0756669308

DOWNLOAD EBOOK →

From the earliest times people have been driven by a desire to communicate, share experiences and entertain. Begining with simple smoke signals and ending with the latest telepathic implants media charts the fascinating story of how information is passed on.This book tells how the first alphabets led to the birth of the written word and eventually to printed books. In this century television has given us a window on the world and newspapers have kept us up-to-date with today's events. Now the digital revolution sends our messages across the world in a matter of minutes and the Internet provides instant access to vast amounts of information. All these media transmit information so fast that the world is becoming a global village. Written by Cliff Gifford, science writer and author of many children's books this is a unique and exciting history of the world's media.

Managing for the Long Run

Managing for the Long Run PDF

Author: Danny Miller

Publisher: Harvard Business Press

Published: 2005

Total Pages: 330

ISBN-13: 9781591394150

DOWNLOAD EBOOK →

Fidelity, Hallmark, Michelin, and Wal-Mart are renowned industry powerhouses with long leadership track records. Yet these celebrated companies are united by another factor not generally equated with competitive success: They are all family-controlled businesses. While many view the hallmarks of family businesses—stable strategies, clan cultures, and unencumbered family ownership—as weaknesses, Danny Miller and Isabelle Le Breton-Miller argue that it is these very characteristics that create formidable competitive advantages for many such firms. Managing for the Long Run draws from a worldwide study of enduring, family-run organizations—including Cargill, Timken, L.L. Bean, The New York Times, and IKEA—to reveal their unconventional success strategies and how these strategies can be adopted and applied in any organization. Miller and Le Breton-Miller show how four driving passions of family-run firms—command, continuity, community, and connection—give rise to a set of practices that defy modern management thinking yet ensure a company’s long term competitive advantage. Outlining how these practices can enhance strategic efforts from operations to brand leadership to innovation, this book shows what every company must do to manage for the long run.

These Valiant Men

These Valiant Men PDF

Author: Victor S. Ient

Publisher: Troubador Publishing Ltd

Published: 2020-08-28

Total Pages: 232

ISBN-13: 1838594957

DOWNLOAD EBOOK →

In 1941, Sgt Albert Victor Ient sought adventure and travel in the Services. Stationed in Hong Kong, he faced a different reality when his position was overrun. A generation later, his son Vic Ient set out to discover exactly what his father went through as a POW on the island of Innoshima. This is the story of how World War II affected everyday people. Beneath the politics, military tactics and diplomacy, there were the ordinary, hard-suffering servicemen. The author uncovers details of not only Sgt Ient’s capture and imprisonment, but also of the experiences of seven others who lived to share their personal accounts. Ient explores armed conflict, ghastly prison transport and 3 years of suffering, through personal testimony, maps, photographs and telegrams, all in the context of the Far East theatre. With great strength, and even humour, these eight men’s accounts reveal what POW life was really like. Including a foreword from WWII historian Dr Tony Banham, These Valiant Men is both personal and factual – a must read for anyone with an interest in World War II. “A worthy and necessary addition to the library of works on the Second World War in the Far East.” – Reader Review

Lanterna Rally - Theme by Grace Themes