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Medical Device Marketing

Author: Terri Wells

Publisher:

Published: 2010

Total Pages: 164

ISBN-13: 9781432750725

The Insider's Guide to Success in this Unique Industry To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That's where Medical Device Marketing comes in. With more than 20 years' experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You'll learn: How to identify the customer-and why this seemingly simple task is trickier than it sounds. Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. Keys to product development-along with what to do when the unexpected happens. Effective sales support-including what you really need to know about how every sales team operates. How to get product launches right-as well as the communication tips that will make or break a great product. Tactics for managing existing product lines-and how to boost sales during a plateau. Insider advice for a successful career-and the key behaviors you must always, absolutely avoid in order to keep it. Much, much more! Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It's packed with real-life examples, sample charts and marketing plans, and-most importantly-keen insight you won't find anywhere else."

Bringing Medical Devices to Market

Author: AMERICAN BAR ASSOCIATION.

Publisher:

Published: 2022-05-02

Total Pages: 420

ISBN-13: 9781641059701

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This book guides readers through the process of bringing a new medical device from proof-of-concept to the market.

Bringing a Medical Device to the Market

Author: Gennadi Saiko

Publisher: CRC Press

Published: 2022-09-29

Total Pages: 274

ISBN-13: 1000632180

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Many of us in science have this "Aha!" moment when the mental puzzle is put together and you get a clear picture of a product, which will change the world. Moreover, you have a clear understanding of how it can be a commercial success. So, you decide to start a new company, a startup, and have a clear path to success. However, soon you come face to face with reality, where things are much more complicated. Only a minute fraction of startups survives and becomes successful. This is particularly true in the complex world of medical devices. There are many good books on startups but this book is specifically about startups specializing in medical devices, which are very different from other ones. It is written by a MedDev entrepreneur for first-time MedTech entrepreneurs.

Medical Device Design

Author:

Publisher: Academic Press

Published: 2012-12-17

Total Pages: 369

ISBN-13: 0123919436

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This book provides the bridge between engineering design and medical device development. There is no single text that addresses the plethora of design issues a medical devices designer meets when developing new products or improving older ones. It addresses medical devices' regulatory (FDA and EU) requirements--some of the most stringent engineering requirements globally. Engineers failing to meet these requirements can cause serious harm to users as well as their products’ commercial prospects. This Handbook shows the essential methodologies medical designers must understand to ensure their products meet requirements. It brings together proven design protocols and puts them in an explicit medical context based on the author's years of academia (R&D phase) and industrial (commercialization phase) experience. This design methodology enables engineers and medical device manufacturers to bring new products to the marketplace rapidly. The medical device market is a multi-billion dollar industry. Every engineered product for this sector, from scalpelsstents to complex medical equipment, must be designed and developed to approved procedures and standards. This book shows how Covers US, and EU and ISO standards, enabling a truly international approach, providing a guide to the international standards that practicing engineers require to understand Written by an experienced medical device engineers and entrepreneurs with products in the from the US and UK and with real world experience of developing and commercializing medical products

Insights

Author: Timothy Walker

Publisher:

Published: 2018-06-30

Total Pages: 122

ISBN-13: 9780997635829

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INSIGHTS offers 33 lessons learned in my Medical Device Marketing career. Now that I am deep into my career it occurs to me that commercializing medical devices is difficult and is getting harder with every passing decade.When I started on this journey in 1980, I didn't know how good I had it.Everything I was doing was a first for me, and frankly, for those around me.There were no books with helpful hints, advice, warnings; I truly had tofigure it out as I went.Wouldn't it be nice if there were a collection of stories that provided astarting point that you could build upon as you conducted your work as amedical device marketer? A perspective other than your supervisors thatdared you to think differently and be bold, but provided you lessons thatwould allow you to avoid the pitfalls of inexperience?This book is my humble attempt to provide that starting point and providesome hard earned lessons.Please don't take this collection of stories as a prescription for success. If thereis one lesson I have learned, it is that there is no one right way to do anything.There are however, some better ways than others.It is my hope that you gain what I refer to as a "golden nugget" of Insightfrom each of these stories and that those nuggets make your life a biteasier. Read the book through and then keep it close by as a reference forwhen you need it.All the stories are based on real-life scenarios. Some of the situational detailshave been disguised or blended together to create complete stories.

Medical Devices Law and Regulation Answer Book

Author: Susan Onel

Publisher:

Published: 2016-11

Total Pages: 1112

ISBN-13: 9781402427749

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This title walks you through the current regulatory requirements and provides in-depth coverage of individual FDA programs that cover everything from conducting clinical trials, preparing successful premarket submissions, adhering to quality system requirements, and fulfilling post-market obligations.

The Changing Economics of Medical Technology

Author: Institute of Medicine

Publisher: National Academies Press

Published: 1991-02-01

Total Pages: 225

ISBN-13: 030904491X

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Americans praise medical technology for saving lives and improving health. Yet, new technology is often cited as a key factor in skyrocketing medical costs. This volume, second in the Medical Innovation at the Crossroads series, examines how economic incentives for innovation are changing and what that means for the future of health care. Up-to-date with a wide variety of examples and case studies, this book explores how payment, patent, and regulatory policiesâ€"as well as the involvement of numerous government agenciesâ€"affect the introduction and use of new pharmaceuticals, medical devices, and surgical procedures. The volume also includes detailed comparisons of policies and patterns of technological innovation in Western Europe and Japan. This fact-filled and practical book will be of interest to economists, policymakers, health administrators, health care practitioners, and the concerned public.

MedTech Marketing

Author: Charlotte Bruun Piester

Publisher:

Published:

Total Pages:

ISBN-13: 9788741268859

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Innovation and Invention in Medical Devices

Author: Institute of Medicine

Publisher: National Academies Press

Published: 2001-10-31

Total Pages: 112

ISBN-13: 0309183200

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The objective of the workshop that is the subject of this summary report was to present the challenges and opportunities for medical devices as perceived by the key stakeholders in the field. The agenda, and hence the summaries of the presentations that were made in the workshop and which are presented in this summary report, was organized to first examine the nature of innovation in the field and the social and economic infrastructure that supports such innovation. The next objective was to identify and discuss the greatest unmet clinical needs, with a futuristic view of technologies that might meet those needs. And finally, consideration was given to the barriers to the application of new technologies to meet clinical needs.

Product Launch

Author: Nikolas F. Kerr

Publisher:

Published: 2015-01-29

Total Pages: 80

ISBN-13: 9780990908104

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If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.