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Media Firms

Author: Robert G. Picard

Publisher: Routledge

Published: 2014-04-04

Total Pages: 176

ISBN-13: 113563680X

Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. The collected studies provide: *an overview of economic and related managerial issues affecting the structures of markets in which firms compete; *the operations of media and communications firms; and *their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.

Managing Media Firms and Industries

Author: Gregory Ferrell Lowe

Publisher: Springer

Published: 2015-08-20

Total Pages: 382

ISBN-13: 3319085158

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This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Competitive Strategy for Media Firms

Author: Sylvia M. Chan-Olmsted

Publisher: Routledge

Published: 2006-08-15

Total Pages: 257

ISBN-13: 1135617147

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Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

Your Brand, the Next Media Company

Author: Michael Brito

Publisher: Pearson Education

Published: 2014

Total Pages: 272

ISBN-13: 0789751615

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"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

The Economics and Financing of Media Companies

Author: Robert G. Picard

Publisher: Fordham Univ Press

Published: 2011

Total Pages: 274

ISBN-13: 0823232565

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In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

The Conversational Firm

Author: Catherine Turco

Publisher: Middle Range

Published: 2018-11-04

Total Pages: 272

ISBN-13: 9780231178990

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A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate. Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.

Media Firms

Author: Robert G. Picard

Publisher: Routledge

Published: 2014-04-04

Total Pages: 272

ISBN-13: 1135636818

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Competitive Strategy for Media Firms

Author: Sylvia M. Chan-Olmsted

Publisher: Routledge

Published: 2006-08-15

Total Pages: 298

ISBN-13: 1135617139

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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

Authority Marketing

Author: Adam Witty

Publisher: Forbesbooks

Published: 2018-05-03

Total Pages: 160

ISBN-13: 9781946633132

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Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

News Agencies

Author: Stephen Jukes

Publisher: Routledge

Published: 2022-02-23

Total Pages: 103

ISBN-13: 1000580911

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This book explores the role of international news agencies and investigates whether they have been able to adapt to the contemporary media landscape following the disruption wrought by fake news, social media and an increasingly polarised public discourse. News Agencies addresses the key players in the industry, beginning with the ‘big three’ (Reuters, The Associated Press and Agence France-Presse) and then moving on to the newest global player, Bloomberg. It also explores the role of alternative providers of international news which are seeking to challenge the Western-centric perspective of the agencies. Drawing on interviews with senior editors, Jukes investigates the challenges agencies face in terms of their editorial strategy and business models in today’s social media context. At a time when there is widespread distrust in the media and agencies are relying increasingly on user-generated content as a source for news, Jukes critically explores the role of these agencies in the debate over fake news and policies on objectivity, impartiality and verification. Shedding light on a sector of the news industry that has steadfastly remained out of the public spotlight, this book will be of interest to students and academics in the fields of journalism and media studies.