Media Convergence Handbook - Vol. 1

Media Convergence Handbook - Vol. 1 PDF

Author: Artur Lugmayr

Publisher: Springer

Published: 2015-11-20

Total Pages: 429

ISBN-13: 3642544843

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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Media Convergence Handbook - Vol. 2

Media Convergence Handbook - Vol. 2 PDF

Author: Artur Lugmayr

Publisher: Springer

Published: 2016-05-11

Total Pages: 473

ISBN-13: 3642544878

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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Media Convergence Handbook - Vol. 1 & 2

Media Convergence Handbook - Vol. 1 & 2 PDF

Author: Artur Lugmayr

Publisher: Springer

Published: 2015-11-28

Total Pages: 0

ISBN-13: 9783662482926

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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Media Convergence Handbook

Media Convergence Handbook PDF

Author: Artur Lugmayr

Publisher:

Published: 2016

Total Pages:

ISBN-13:

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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Media and Convergence Management

Media and Convergence Management PDF

Author: Sandra Diehl

Publisher: Springer Science & Business Media

Published: 2013-05-24

Total Pages: 389

ISBN-13: 3642361633

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Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

A Handbook of Media and Communication Research

A Handbook of Media and Communication Research PDF

Author: Klaus Bruhn Jensen

Publisher: Routledge

Published: 2013-04-15

Total Pages: 353

ISBN-13: 1134590008

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This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.

Media Convergence

Media Convergence PDF

Author: Klaus Bruhn Jensen

Publisher: Routledge

Published: 2010-02-05

Total Pages: 294

ISBN-13: 1136997881

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The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these ‘new’ media in a comparative perspective together with ‘old’ mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media? Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many. Features include: case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political action diagrams, figures, and tables summarizing key concepts beyond standard ‘models of communication’ systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.

Handbook of Science and Technology Convergence

Handbook of Science and Technology Convergence PDF

Author: William Bainbridge

Publisher: Springer

Published: 2016-04-14

Total Pages: 0

ISBN-13: 9783319070513

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Scientists and engineers have long been aware of the tension between narrow specialization and multidisciplinary cooperation, but now a major transformation is in process that will require technical fields to combine far more effectively than formerly in the service of human benefit. This handbook will catalog all the ways this can be accomplished and the reasons it must be. Nature is a single coherent system and diverse methods of scientific and engineering investigations should reflect this interlinked and dynamic unity. Accordingly, general concepts and ideas should be developed systematically in interdependence, with cause-and-effect pathways, for improved outcomes in knowledge, technology and applications. At the same time, industrial and social applications rely on integration of disciplines and unification of knowledge. Thus, convergence is both a fundamental principle of nature and a timely opportunity for human progress. This handbook will represent the culmination of fifteen years of workshops, conferences and publications that initially explored the connections between nanotechnology, biotechnology, information technology and new technologies based on cognitive science. A constant emphasis on human benefit then drew in the social sciences, even as shared scientific and ethical principles brought in sustainability of the Earth environment and the challenge of equitable economic advancement. The intellectual contributions of literally hundreds of scientists and engineers established a number of research methods and analytical principles that could unite disparate fields. The culmination has been called Convergence of Knowledge and Technology for the benefit of Society (CKTS), defined as the escalating and transformative interactions among seemingly different disciplines, technologies, communities and domains of human activity to achieve mutual compatibility, synergism and integration.

The Handbook of Media Audiences

The Handbook of Media Audiences PDF

Author: Virginia Nightingale

Publisher: John Wiley & Sons

Published: 2013-12-04

Total Pages: 562

ISBN-13: 111872139X

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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

The Rowman & Littlefield Handbook of Media Management and Business

The Rowman & Littlefield Handbook of Media Management and Business PDF

Author: L. Meghan Mahoney

Publisher: Rowman & Littlefield

Published: 2020-12-15

Total Pages: 481

ISBN-13: 153811531X

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The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.