Media and Convergence Management

Media and Convergence Management PDF

Author: Sandra Diehl

Publisher: Springer Science & Business Media

Published: 2013-05-24

Total Pages: 389

ISBN-13: 3642361633

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Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

Media Organizations and Convergence

Media Organizations and Convergence PDF

Author: Gracie L. Lawson-Borders

Publisher: Routledge

Published: 2006-08-15

Total Pages: 200

ISBN-13: 1135607125

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This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers--Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas--that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry.

Media Convergence Handbook - Vol. 1

Media Convergence Handbook - Vol. 1 PDF

Author: Artur Lugmayr

Publisher: Springer

Published: 2016-08-23

Total Pages: 429

ISBN-13: 9783662526422

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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Understanding Media Convergence

Understanding Media Convergence PDF

Author: August E. Grant

Publisher: Oxford University Press, USA

Published: 2009

Total Pages: 330

ISBN-13:

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Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. The present book outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject.

Media Convergence and Deconvergence

Media Convergence and Deconvergence PDF

Author: Sergio Sparviero

Publisher: Springer

Published: 2017-10-20

Total Pages: 341

ISBN-13: 3319512897

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This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com

Human-Computer Interaction. HCI Intelligent Multimodal Interaction Environments

Human-Computer Interaction. HCI Intelligent Multimodal Interaction Environments PDF

Author: Julie A. Jacko

Publisher: Springer

Published: 2007-08-24

Total Pages: 1038

ISBN-13: 3540731105

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Here is the third of a four-volume set that constitutes the refereed proceedings of the 12th International Conference on Human-Computer Interaction, HCII 2007, held in Beijing, China, in July 2007, jointly with eight other thematically similar conferences. It covers multimodality and conversational dialogue; adaptive, intelligent and emotional user interfaces; gesture and eye gaze recognition; and interactive TV and media.

Media Convergence Handbook - Vol. 1

Media Convergence Handbook - Vol. 1 PDF

Author: Artur Lugmayr

Publisher: Springer

Published: 2015-11-20

Total Pages: 429

ISBN-13: 3642544843

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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Media Convergence Handbook - Vol. 2

Media Convergence Handbook - Vol. 2 PDF

Author: Artur Lugmayr

Publisher: Springer

Published: 2016-05-11

Total Pages: 473

ISBN-13: 3642544878

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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Convergence

Convergence PDF

Author: Thomas F. Baldwin

Publisher: SAGE Publications, Incorporated

Published: 1996-04-12

Total Pages: 448

ISBN-13: 9780803959040

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The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture.

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