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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Author: Ramos, Célia M.Q.

Publisher: IGI Global

Published: 2023-04-11

Total Pages: 416

ISBN-13: 1668466090

To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers’ and prospects’ journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

Author: Rodrigues, Maria Antónia

Publisher: IGI Global

Published: 2023-08-18

Total Pages: 416

ISBN-13: 1668472449

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The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

Inclusive Community Development Through Tourism and Hospitality Practices

Author: Nadda, Vipin

Publisher: IGI Global

Published: 2023-04-24

Total Pages: 376

ISBN-13: 1668467984

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Sustainable tourism should not be limited to environmental preservation; the sociocultural and economic sides should also be considered. There is a need for an integrated approach recognizing the resources, facilities, and infrastructures that are interrelated with the social, cultural, and natural environment. Community development becomes a reality only by merging the principles of sustainability with growth objectives. Even though investments in environmentally friendly infrastructure and related services are fundamental, there is a need to address gender inequalities, exploitation, and commercialization of culture. Further, there is a need to prioritize the link between tourism and poverty reduction. Inclusive Community Development Through Tourism and Hospitality Practices explores various viable strategies for the adoption of sustainable approaches that can eventually boost economic growth and poverty reduction all over the world. Covering topics such as international tourism, sustainable development, and tourism reinforcement, this premier reference source is an excellent resource for business leaders and managers, students and educators of higher education, community leaders, government officials, librarians, researchers, and academicians.

Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century

Author: E Korstanje, Maximiliano

Publisher: IGI Global

Published: 2023-06-06

Total Pages: 301

ISBN-13: 1668487284

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Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century is an essential reference book for those concerned with the interaction between tourism consumption, social justice, and human rights. With chapters covering topics such as human trafficking, geospatial discrimination, gentrification theory, violence, racism, child sex tourism, and the impact of COVID-19 on tourism and human rights, this book presents a rich conceptual debate on the impact of tourism consumption on human rights. It also provides practical solutions to promote sustainable tourism practices that respect and protect human rights, highlighting successful case studies where tourism has positively contributed to human rights. The book emphasizes that human rights violations in the tourism industry can no longer be ignored, and it's our responsibility to take action to ensure that tourism practices respect and protect the fundamental rights of all individuals involved. By implementing the solutions provided in this book, we can work together to promote sustainable tourism practices that benefit everyone involved and create a more equitable and just world. In conclusion, this book is a must-read for those concerned with promoting social justice, human rights, and sustainable tourism practices.

Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development

Author: Masouras, Andreas

Publisher: IGI Global

Published: 2023-04-18

Total Pages: 266

ISBN-13: 1668460572

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Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to handle procedures as well as ensure their communication with customers and partners is appropriate. The implementation of automated services and web technologies in tourism is also an issue that small firms must consider in relation to large enterprises. Further study on the best practices for entrepreneurs in the tourism sector is required. Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development considers current trends in tourism entrepreneurship from different countries all over the world and considers how entrepreneurship functions in varying countries. The book also defines the concept of entrepreneur tourism and sustainable growth. Covering topics such as consumer behavior, hospitality, social media, and tourism management, this reference work is ideal for entrepreneurs, business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Dark Gastronomy in Times of Tribulation

Author: Genceli, Demet

Publisher: IGI Global

Published: 2023-05-02

Total Pages: 298

ISBN-13: 166846506X

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Dark tourism involves travel to historical sites associated with death and tragedy. While the main attraction of such sites is their historical value, visitors may also seek to understand other’s pain or achieve educational goals. Dark tourism helps enhance society's capacity to understand and learn from the past. Dark Gastronomy, on the other hand, explores the culinary traditions under dark times such as wars, battles, disasters, epidemics, genocides, famines, and unusual mass deaths. With the guidance of Dark Gastronomy in Times of Tribulation, readers can better understand the role of gastronomy in dark times, such as which foods were accessible and what menus were served to prisoners. This book will appeal to scholars and professionals in history, tourism, sociology, gastronomy, and related fields, as well as those curious about the topic. This book is also ideal for graduate and undergraduate students, human resources consulting companies, university libraries, research institutions, tourism associations, and culinary professionals.

Consumer Behavior in Tourism and Hospitality Research

Author: Arch G. Woodside

Publisher: Emerald Group Publishing

Published: 2017-08-09

Total Pages: 197

ISBN-13: 178714691X

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The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.

Consumer Behaviour in Hospitality and Tourism

Author: Saurabh Kumar Dixit

Publisher: Routledge

Published: 2021-09-15

Total Pages: 150

ISBN-13: 1000442675

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Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.

Understanding the Hospitality Consumer

Author: Alastair Williams

Publisher: Routledge

Published: 2012-05-16

Total Pages: 279

ISBN-13: 1136351183

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'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

Hospitality Marketing and Consumer Behavior

Author: Vinnie Jauhari

Publisher: CRC Press

Published: 2017-06-26

Total Pages: 360

ISBN-13: 1771883790

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.