Mastering Creativity in Organizations
Author: Andrés Hatum
Publisher: Edward Elgar Publishing
Published: 2017-10-27
Total Pages: 179
ISBN-13: 1788110153
DOWNLOAD EBOOK →This book identifies best practices, leadership styles, and organizational structures for the stimulation of organizational creativity, with an aim to help any company – not just companies in creative fields or industries – become an organization in which new ideas flow, new processes are developed, and new products are brought to market. Managers will find case studies describing exceptional organizational creativity and practical takeaways that can be applied in their own firms. Students will find concrete analytical frameworks for thinking about creativity in organizations, and academics will find a different approach to the study of creativity, one that is grounded in practice.