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Author: Denis McQuail
Publisher: Sage Publications (CA)
Published: 1987
Total Pages: 368
ISBN-13: 9780803980693
DOWNLOAD EBOOK →".....introduction to the study of mass communication theory available and .........received unanimous critical acclaim from scholars ......... . .......a brisk, elegantly organized and comprehensive textbook for students at all levels of communication studies. ....... [from back cover]
Author: Denis McQuail
Publisher: SAGE
Published: 2010-02-28
Total Pages: 633
ISBN-13: 0857023225
DOWNLOAD EBOOK →"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Author: Denis McQuail
Publisher: SAGE
Published: 2005-05-20
Total Pages: 628
ISBN-13: 9781412903714
DOWNLOAD EBOOK →This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Author: Denis McQuail
Publisher: SAGE
Published: 2010-02-28
Total Pages: 633
ISBN-13: 1446244024
DOWNLOAD EBOOK →"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Author: Robert S. Fortner
Publisher: John Wiley & Sons
Published: 2014-03-10
Total Pages: 1008
ISBN-13: 1118770005
DOWNLOAD EBOOK →The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase
Author: Stanley J. Baran
Publisher: Cengage Learning
Published: 2003
Total Pages: 0
ISBN-13: 9780534561635
DOWNLOAD EBOOK →This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
Author: Arthur Asa Berger
Publisher: SAGE
Published: 1995-07-05
Total Pages: 226
ISBN-13: 9780803973572
DOWNLOAD EBOOK →'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Author: Denis McQuail
Publisher: SAGE
Published: 2002-04-22
Total Pages: 456
ISBN-13: 9780761972433
DOWNLOAD EBOOK →This text is a companion to McQuail's Mass Communication Theory, but can be used independently. It is a resource of statements drawn from communication studies, media sociology and cultural studies.
Author: Marianne Dainton
Publisher: SAGE Publications
Published: 2018-01-08
Total Pages: 287
ISBN-13: 1506315488
DOWNLOAD EBOOK →Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Author: Sue Curry Jansen
Publisher: Peter Lang Incorporated, International Academic Publishers
Published: 2012
Total Pages: 0
ISBN-13: 9781433111372
DOWNLOAD EBOOK →Walter Lippmann has been widely misrepresented in media and communication scholarship. Classified as a utilitarian and characterized as an antidemocratic adversary of philosopher John Dewey in a legendary debate in the 1920s about the role of the public in modern democracies, Lippmann has been portrayed as the bête noir of the post-1980s revival of pragmatism and humanistic studies within the field. Consequently, his formative contributions to the field have not only been under-valued, but more importantly, the richness and continuing relevance of his generative work to the challenges of the twenty-first century are largely under-appreciated. There are, however, some recent signs of the beginnings of a Lippmann renaissance. Focusing primarily on his early career when Lippmann directly addressed the challenges posed to democracy by the emergence of new communication technologies, this book is part of that renaissance. It presents a radical reconsideration of Lippmannʹs thought and legacy and offers a broad-based introduction to his theories of mass communication. Arguing that he was a political ally rather than an adversary of Dewey as well as a humanist and a democrat, influenced by William Jamesʹ pragmatism and George Santayanaʹs critical realism, Jansen contends that Lippmann developed a fully formed social constructivism decades before Peter L. Berger and Thomas Luckmanʹs seminal 1966 treatise, The Social Construction of Reality. She boldly concludes that Lippmann deserves to be recognized as a founder of the field of media and communication research. -- Publisher description.
