Mascots of Motion

Mascots of Motion PDF

Author: Steve Purdy

Publisher:

Published: 2024-03

Total Pages: 0

ISBN-13: 9781735840635

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A coffee-table book featuring artful photos of classic and collector car mascots, hood ornaments and other trim, and the stories that go with them from the work of Steve Purdy.

The History of College Nicknames, Mascots and School Colors

The History of College Nicknames, Mascots and School Colors PDF

Author: Gary Hudson

Publisher: Xlibris Corporation

Published: 2019-11-24

Total Pages: 139

ISBN-13: 1796072575

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This book explains the history behind how colleges derived their nicknames, mascots, and school colors. Gary Hudson chose to focus the attention of his book on schools that have Division 1A Football programs, because all the athletic programs at those schools will also compete in Division 1A sports. Consequently, those schools tend to get more exposure in the media, thereby drawing more attention and curiosity to the college sports fan.

Brand Mascots

Brand Mascots PDF

Author: Stephen Brown

Publisher: Routledge

Published: 2014-06-27

Total Pages: 321

ISBN-13: 1134053835

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Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

The Mascots Of 1911

The Mascots Of 1911 PDF

Author: Bob Schroeder

Publisher: iUniverse

Published: 2007-11

Total Pages: 168

ISBN-13: 0595464246

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In 1911, Connie Mack and John McGraw-arguably baseball's all-time greatest managers-shaped the game as each pitch was thrown and every base was stolen. And they did it with the help of their quirky mascots and superstitious players. Set in the stadiums, trains, hotels and clubhouses of baseball's formative years, The Mascots of 1911 is peopled with brilliantly colorful characters. This fictional yet historically accurate story is told through the teams' managers and mascots: Connie Mack and Louis van Zelst of the Philadelphia Athletics, and John McGraw and Charlie Faust of the New York Giants. Louis, a young, misshapen hunchback, believes in the goodness of the soul of baseball; he says teams should "win for the right reason-they're the best." Under the wing of the even-tempered and gentlemanly Mack, Louis inspires the A's by concealing his personal agony with joy. Feeble-minded Charlie Faust, the Giants' mascot, arrives bearing a gypsy's prophecy: if he gets to pitch, he'll ensure the Giants win the Pennant. Barely tolerated by the pugnacious McGraw, Faust entertains the crowd and convinces the players that spells, good luck charms and black magic will improve their play. Through that curious season and all the way to the World Series in 1911, the story was clearly bigger than the final score.

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